House Of Brands - Publications - Faculty & Research

for advertising, targeting, and pricing decisions in his research, is more broadly interested in the “creator economy” ecosystem that includes influencers like Li; platforms like TikTok, Instagram, and YouTube; and the brands whose... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

11 May 2020
News

Professor Frances Frei talks Uber, WeWork & more

01 Sep 2023
News

Action Plan: In Context

launch a direct-to-consumer women’s wellness brand that incorporates traditional Chinese medicine. The world needs etiquette more than ever today, Ho says. “Every time I open a newspaper there’s a fresh story View Details

Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior

13 Nov 2020
News

Global Ambition

helped us be successful, especially in this part of the world,” he says, citing the tight community of HBS and Harvard alumni in Asia as well as the power of the HBS View Details

18 Jul 2023
News

The First Five Years: Brooke Biederman (MBA 2019)

between culture and commerce. I loved studying how other industries and art forms strive to address the needs of both “creatives” and “suits.” Brand Strategy was eye-opening, as I watched many View Details

Keywords: Robert Bochnak

01 Sep 2023
News

Made in Italy

HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details

Keywords: April White

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Harvard Business School Names Brian Kenny Chief Marketing and Communications Officer

The Munich Oktoberfest: From Local Tradition to Global Capitalism

We’re No Longer in Smartphone Plateau. We’re in the Smartphone Decline.

Red Light, Green Light

China manifesto

Israel Turns 70: Does It Need a Rebrand?

Harvard Business School Offers New Executive Education Program in China

Airbnb Plans To Fight Racism With Diversity. But Will It Be Enough?

Innovation Under Constraint: Constructing a Turnaround at Lego

When the Underdog Becomes the Big Dog

Ailing infrastructure

It's the Purpose Brand, Stupid

Do Customers Hate Waiting?

Sports Marketing Lifetime Achievement Award

Thinking Ahead