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Show Results For
- All HBS Web
(4,815)
- People (18)
- News (1,517)
- Research (2,427)
- Events (12)
- Multimedia (87)
- Faculty Publications (1,580)
- 03 Feb 2015
- News
Jury out on how win might affect Patriots brand
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the brand. In the 1870s, View Details
Keywords: by Nancy F. Koehn
- 11 Oct 2017
- Research & Ideas
The House Wants to Squelch Voices of ‘Small’ Shareholders. Research Shows Those Voices Matter.
Source: iStock In June 2017, the US House of Representatives passed the Financial CHOICE Act, a 589-page bill designed to repeal many of the regulations in the Dodd-Frank Wall... View Details
Keywords: by Carmen Nobel
- 2010
- Working Paper
Quality Provision, Expected Firm Altruism and Brand Extensions
By: Julio J. Rotemberg
This paper studies quality choice in a model where consumers expect firms to act altruistically. It is shown that, under plausible assumptions regarding this altruism and the reaction of consumers to firms that demonstrate insufficient altruism, existing firms (or... View Details
Keywords: Brands and Branding; Consumer Behavior; Product Development; Corporate Social Responsibility and Impact; Quality; Mathematical Methods
Rotemberg, Julio J. "Quality Provision, Expected Firm Altruism and Brand Extensions." NBER Working Paper Series, No. 15635, January 2010.
- January 2008 (Revised December 2011)
- Case
Inner Mongolia Yili Group: China's Pioneering Dairy Brand
By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Tracy Yuen Manty
Setting up the goal to become one of the top 20 enterprises in the world dairy industry by 2010, the Inner Mongolia Yili Group had ambitious plans. As one of China's biggest national dairy companies, its main challenge was competing as a local company against... View Details
Keywords: Global Strategy; Globalized Markets and Industries; Growth and Development Strategy; Brands and Branding; Competition; Agriculture and Agribusiness Industry; China
Abrami, Regina M., William C. Kirby, F. Warren McFarlan, and Tracy Yuen Manty. "Inner Mongolia Yili Group: China's Pioneering Dairy Brand." Harvard Business School Case 308-052, January 2008. (Revised December 2011.)
- 11 Mar 2013
- News
Miller Sees `True Price Increases' in U.S. Housing
- 2002
- Working Paper
Brands Matter: An Empirical Investigation of Brand-Building Activities and the Creation of Shareholder Value
Madden, Thomas J., Frank Fehle, and Susan M. Fournier. "Brands Matter: An Empirical Investigation of Brand-Building Activities and the Creation of Shareholder Value." Harvard Business School Working Paper, No. 02-098, June 2002.
- Article
The Country Effect: Leveraging the Origin of a Brand for the Global Markets
By: Rohit Deshpandé
Deshpandé, Rohit. "The Country Effect: Leveraging the Origin of a Brand for the Global Markets." Harvard Business Review América Latina 85, no. 8 (August 2007): 2–6.
- Web
Online Personal Branding Course | HBS Online
This course is part of the Marketing track. Introduction to Personal Branding ENROLL NOW No application needed for our certificate programs. Start your journey today! New Personal View Details
- 02 Mar 2009
- News
Gender-Bending Brands an Easy Way to Increase Product Reach
- August 2013 (Revised November 2013)
- Case
Gordon Brothers: Collateralizing Corporate Loans by Brands
By: Paul Healy and Maria Loumioti
The case explores the collateralization of intellectual property in a loan agreement between a highly leveraged apparel company and a large US bank. Leveraging intangibles in the credit market is a new practice that has significantly grown over the past few years.... View Details
Healy, Paul, and Maria Loumioti. "Gordon Brothers: Collateralizing Corporate Loans by Brands." Harvard Business School Case 114-016, August 2013. (Revised November 2013.)
- 30 Jan 2017
- News
HBS Deans' Message on White House Travel Ban
The following set of emails were sent to all Harvard Business School alumni today: Dear HBS alumni/ae, We are writing to share with you emails that have gone out to the HBS (below) and Harvard (see here) campus communities concerning... View Details
- 24 Oct 2018
CHecK uS out: LGBTQ+ Open House in NYC
This event is hosted by Columbia Business School jointly with Harvard, Northwestern (Kellogg), Stanford, Dartmouth (Tuck), MIT Sloan, Virginia (Darden), and Wharton. The event will include a panel with admissions officers, a panel with MBA alumni, and a networking... View Details
- 18 Feb 2013
- News
Anticipating this week's housing stats — without dread
- Web
Creating Brand Value - Course Catalog
equity investors seeking to identify brand asset potential. Educational Objectives: In the consumer/retail space, brands are often companies’ most valuable assets and sources View Details
- September 2017
- Case
From 80 Thoreau to Mooncusser Fish House & Moon Bar (A)
By: Lena G. Goldberg and Sandra Bahous
After extensive planning, Ian Calhoun, (MBA 2010) who was also a chef trained in Paris at Le Cordon Bleu, and two co-founders launched 80 Thoreau, a “progressive fine dining” restaurant in Concord, Massachusetts, that became a local favorite as well as a special... View Details
Keywords: Small Business; Expansion; Decision Choices and Conditions; Consumer Products Industry; Food and Beverage Industry; Boston; Cambridge
Goldberg, Lena G., and Sandra Bahous. "From 80 Thoreau to Mooncusser Fish House & Moon Bar (A)." Harvard Business School Case 318-065, September 2017.
- January 2007 (Revised February 2010)
- Case
Afghanistan 2006: Building a Brand New State
By: Noel Maurer, Debora L. Spar and J. Gunnar Trumbull
In 2006, Afghanistan remains a country in turmoil. It has a newly elected democratic government, a rebounding economy, and considerable economic potential. But the country is still torn by rival factions and dominated by the opium trade. Explores how Afghanistan has... View Details
Keywords: Developing Countries and Economies; Economic Growth; Policy; Government and Politics; Political Elections; Organizations; Outcome or Result; Afghanistan
Maurer, Noel, Debora L. Spar, and J. Gunnar Trumbull. "Afghanistan 2006: Building a Brand New State." Harvard Business School Case 707-033, January 2007. (Revised February 2010.)
- June 2014 (Revised November 2015)
- Case
Via Verde
By: Arthur I Segel, Nicolas P. Retsinas, Philip Berkman, Sean Liu, Jared Katseff and Shawn Tuli
Developers Jonathan Rose and Adam Weinstein were trying to determine which of three proposals to submit to the city of New York in response to a RFP to create an affordable housing project in the South Bronx. The site, referred to as Via Verde, was a 1.5-acre... View Details
Keywords: Jonathan Rose Companies; Affordable Housing; Property; Real Estate Industry; United States
Segel, Arthur I., Nicolas P. Retsinas, Philip Berkman, Sean Liu, Jared Katseff, and Shawn Tuli. "Via Verde." Harvard Business School Case 214-105, June 2014. (Revised November 2015.)
- 24 Sep 2018
- News