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  • Web

Unique Value Proposition - Institute For Strategy And Competitiveness

industry. These customers want an enhanced product or service and are willing to pay a premium for it. The unmet need is typically the dominant leg of the triangle, while the higher relative price supports... View Details
  • 29 May 2007
  • First Look

First Look: May 29, 2007

legend in the newspaper community. The case describes the evolution of Schibsted's strategy from print media towards electronic media starting in 1995, including their choices around the internal structuring... View Details
Keywords: Martha Lagace
  • 21 Nov 2023
  • Research & Ideas

Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

the emotional impact. Goldenberg uses the example of an investor forum after a less-than-stellar earnings call. As stock prices drop, forum members often share explanations for the reported profits, which might be lower due to a recent... View Details
Keywords: by Kristen Senz
  • 04 Sep 2007
  • Working Paper Summaries

Why Do Intermediaries Divert Search?

Keywords: by Andrei Hagiu & Bruno Jullien
  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

need to know more than ever how consumers are redefining value and responding to the recession. Price elasticity curves are changing. Consumers take more time searching for durable goods and negotiate harder at the point of sale. They are... View Details
Keywords: by John Quelch
  • 17 Jan 2024
  • Research & Ideas

Are Companies Getting Away with 'Cheap Talk' on Climate Goals?

Companies regularly set ambitious climate goals, but these plans often end up like many people’s New Year’s resolutions: unmet aspirations that quietly fizzle out. While companies often gain positive media attention by trumpeting plans for reducing greenhouse gas... View Details
Keywords: by Tim Gray
  • 18 Apr 2022
  • HBS Case

Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off

with less power at other publicly traded firms may not be in such an advantageous position. But the concrete steps Stack took also prevented the company from paying a higher price for following its corporate... View Details
Keywords: by Jay Fitzgerald
  • March 2002 (Revised November 2003)
  • Case

Satellite Radio

By: Thomas R. Eisenmann and Alastair Brown
In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted... View Details
Keywords: Growth and Development Strategy; Price; Risk and Uncertainty; Problems and Challenges; Network Effects; Partners and Partnerships; Information Technology; Business Model; Investment Return; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
Related
  • October 2015
  • Case

Facebook: The First Ten Years

By: Shane Greenstein, Marco Iansiti and Christine Snively
Facebook celebrated its ten year anniversary in February 2014. Over the past decade it has grown into the largest social network in the world with one billion users. After filing an IPO in 2012 at a $104 billion valuation (the third largest IPO in U.S. history), the... View Details
Keywords: Social Networks; Technology; Facebook; Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Social Media; Information Technology Industry
Related
  • August 2019 (Revised April 2021)
  • Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover
Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details
Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
Related
  • November 2020
  • Article

Casting Conference Calls

By: Lauren Cohen, Dong Lou and Christopher J. Malloy
We explore a subtle but important mechanism through which firms can control information flow to the markets. We find that firms that “cast” their conference calls by disproportionately calling on bullish analysts tend to underperform in the future. Firms that call on... View Details
Keywords: Strategic Release; Firms; Conference Calls; Information; Strategy; Asset Pricing
Related
  • 2012
  • Other Unpublished Work

Towards Efficiencies in Canadian Internet Traffic Exchange

By: Benjamin Edelman and Bill Woodcock
Canadian Internet access is heavily and unnecessarily dependent upon foreign infrastructure, especially U.S. infrastructure. This dependence imposes significant burdens upon Canadian Internet users:

* Service prices are higher than would be the case if... View Details
Keywords: Networks; Canada; Privacy; Technology Networks; Rights; Communication Technology; Internet; Ethics; Telecommunications Industry; Canada
Related
  • January 2, 2020
  • Article

Changes in Quality of Care After Hospital Mergers and Acquisitions

By: Nancy Dean Beaulieu, Leemore S. Dafny, B. E. Landon, Jesse Dalton, Ifedayo Kuye and J. Michael McWilliams
Background: The hospital industry has consolidated substantially during the past two decades and at an accelerated pace since 2010. Multiple studies have shown that hospital mergers have led to higher prices for commercially insured patients, but research about effects... View Details
Keywords: Hospitals; Mergers and Acquisitions; Health Care and Treatment; Quality
Related
  • 2015
  • Published Proceedings

Academic Engagement in Public and Political Discourse: Proceedings of the Michigan Meeting, May 2015

By: Andrew J. Hoffman, Kirsti Ashworth, Chase Dwelle, Peter Goldberg, Andrew Henderson, Louis Merlin, Yulia Muzyrya, Norma-Jean Simon, Veronica Taylor, Corinne Weisheit and Sarah Wilson
What is the role of the academic scholar within the discussions of the global challenges that are relevant to society, such as sustainability, health care, gun control, fiscal policy, and international affairs? How do scholars engage in a world in which knowledge is... View Details
Keywords: Higher Education; Social Issues; Knowledge Sharing; Communication Strategy
Related
  • 30 Jun 2022
  • HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

off by the original products’ cost. In August 2021, the company dropped the original bike’s price to $1,495; the treadmill that was still on the market cost $2,495, with a similar name but not the higher... View Details
Keywords: by Lane Lambert; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

managers are being held to higher standards when it comes to justifying customer investments. We foresee the need for marketing professionals to develop even greater analytical skill as the field continues to evolve. This should be a very... View Details
Keywords: by Sean Silverthorne
  • Research Summary

Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks

Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details

  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

digital marketing to place stylish fast-fashion merchandise in front of target customers on social media sites such as Instagram, Facebook, and TikTok, as well as on its own website and mobile apps. Additionally, it has used email... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • 08 Nov 2011
  • First Look

First Look: Nov. 8

Abstract In many service industries, companies compete with each other on the basis of the waiting time their customers experience, along with other strategic instruments such as the price they charge for their service. The objective of... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2008
  • Research & Ideas

Encouraging Entrepreneurs: Lessons for Government Policy

matter where and at what price the money to fund an entrepreneurial venture comes from? The answer, it turns out, is that it does matter—a fact that policymakers may benefit from understanding as they look at ways to generate more... View Details
Keywords: by Julia Hanna