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  • All HBS Web  (4,254)
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Show Results For

  • All HBS Web  (4,254)
    • People  (35)
    • News  (1,630)
    • Research  (737)
    • Events  (1)
    • Multimedia  (55)
  • Faculty Publications  (158)
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  • August 2018
  • Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Teaching Note 819-027, August 2018.
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

River, the Chilean government, and international conservation groups results. The conflict threatens the completion of the project and the longstanding culture and community of the Penhuenche, the indigenous people of the Upper Biobio.... View Details
Keywords: Martha Lagace
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

that determines whether two functions or firms can align their planning is how much each party knows about the other's beliefs about demand. Thus, in this paper's setting, improved communication can induce alignment even if no economic... View Details
Keywords: Martha Lagace
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

minimal attention from historians and sociologists of science, whose analysis of scientific infrastructure has instead focused on formal scientific communication through journal articles and online forums, the formation of new disciplines... View Details
Keywords: Martha Lagace
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

politicians, and entrepreneurs are engaged in the rebuilding process. Also, explores the tensions that emerge as the community faces both the rebuilding task and conflicting visions of what the future should look like. Purchase this case: View Details
Keywords: Martha Lagace
  • 11 Apr 2022
  • Research & Ideas

A World of Difference: What Keeps Companies from Becoming More Inclusive

short, intensive course for MBA students called Anatomy of a Badass, which was a primer on being unapologetically authentic at work. Here, they talk with the HBS Alumni Bulletin about understanding differences in the workplace and the... View Details
Keywords: by Jen McFarland Flint
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

Incompatible Assumptions: Barriers to Producing Multidisciplinary Knowledge in Communities of Scholarship Authors:Corinne Bendersky and Kathleen L. McGinn Abstract Co-locating knowledge workers from different disciplines may be a... View Details
Keywords: Martha Lagace
  • 17 Jun 2008
  • First Look

First Look: June 17, 2008

RCA's Sarnoff Lab, and the Rockwell Science Center, and as it built its capabilities and ventured into new application areas, it discovered a "killer app" for optical communications which led to its acquisition at the height of... View Details
Keywords: Martha Lagace
  • 23 Mar 2011
  • Research & Ideas

China’s 60-Year Road from Revolution to World Power

from around the world. The resulting book includes several of the papers and lectures that were presented at the conference, providing a wide range of views about China's past, present, and future. In this excerpt, editor William C. Kirby, an View Details
Keywords: by William C. Kirby
  • 10 May 2010
  • Research & Ideas

What Top Scholars Say About Leadership

leadership in practice; and leadership development. Q: What are you working on next? A: Related to the study of leadership, the Dean and the HBS Division of Research generously funded two subsequent colloquia. Last year, we convened... View Details
Keywords: by Martha Lagace; Education
  • 08 Mar 2022
  • Research & Ideas

Representation Matters: Building Case Studies That Empower Women Leaders

when they think through a decision point or reflect on the leadership journey described in the case. But who are these “model” leaders? Since 2015, the HBS Gender Initiative has been analyzing gender representation in View Details
Keywords: by Colleen Ammerman and Boris Groysberg
  • 11 Aug 2008
  • Research & Ideas

Strategy Execution and the Balanced Scorecard

Companies often manage strategy in fits and starts. Though executives may formulate an excellent strategy, it easily fades from memory as the organization tackles day-to-day operations issues, doing what HBS professor Robert S. Kaplan... View Details
Keywords: by Martha Lagace
  • 13 Mar 2023
  • Research & Ideas

The Power of Personal Connections: How Shared Experiences Boost Performance

through team-building efforts may have broad implications outside hospital systems to community health centers and beyond, the authors write. Much like the camaraderie formed in the armed forces during basic training, teams that spend... View Details
Keywords: by Rachel Layne; Health
  • 17 Sep 2018
  • Research & Ideas

Welcome to Retirement. Who Am I Now?

T. (Tim) Hall and Kathy Kram of Boston University’s Questrom School, and HBS doctoral candidate Jeff Steiner. The early findings revealed that many retirees follow a typical pattern of psychological adjustment. They eagerly count down to... View Details
Keywords: by Dina Gerdeman; Entertainment & Recreation
  • 30 Oct 2007
  • First Look

First Look: October 30, 2007

properties help us understand how the intensity of communication among group-members and some select structural characteristics of the group affect recognition outcomes in novel and structurally ambiguous worlds. In particular, we... View Details
Keywords: Sean Silverthorne
  • 10 May 2022
  • Research & Ideas

Being Your Own Boss Can Pay Off, but Not Always with Big Pay

areas, but there are fewer success stories today. At the macro level, the profit squeeze is just hard.” The working paper was co-written by HBS doctoral student Innessa Colaiacovo; Margaret Dalton, an analyst at the Center for Economic... View Details
Keywords: by Jay Fitzgerald
  • 15 Jun 2010
  • First Look

First Look: June 15

for six years in a row; but leadership saw CHOP as more than the large main campus in western Philadelphia. Beginning in the 1990s, CHOP had created a large network of Primary Care Providers, Specialty Care Centers, Ambulatory Surgery Centers, and View Details
Keywords: Martha Lagace
  • 31 Jan 2007
  • HBS Case

When Good Teams Go Bad

metaphor also caught the eye of HBS professor Jeff Polzer and HBS associate professor Scott Snook. The pair has produced a case about the behind-the-scenes dynamics surrounding a college crew team. But... View Details
Keywords: by Garry Emmons
  • 05 Sep 2007
  • First Look

First Look: September 5, 2007

and communities to set up conservation programs to preserve natural habitat. In contrast, Greenpeace works to campaign for environmental change against governments and corporations and accepts funding only through individuals and... View Details
Keywords: Martha Lagace
  • 09 Sep 2009
  • Working Paper Summaries

Perspectives from the Boardroom--2009

Keywords: by Jay W. Lorsch, Joseph L. Bower, Clayton S. Rose & Suraj Srinivasan
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