Green Marketing - Publications - Faculty & Research

01 Dec 2008
News

Back to the Future

Future has three major premises: The 1970s oil shocks were not anomalies but part of a major transition for energy users and producers; the “externalities” of energy use (its environmental, social, and geopolitical costs) had to be factored in to energy policy; and a... View Details

Keywords: Garry Emmons; Transportation Equipment Manufacturing; Manufacturing; Oil and Gas Extraction; Mining

12 Aug 2002
Op-Ed

Using Big Business to Fight Poverty

amount of talk about free markets or balanced budgets will make a difference. The solution is an entirely new engine of change: a World Development Corporation (WDC). This entity could be chartered by the United Nations and established as... View Details

Keywords: by George C. Lodge

13 Apr 2010
First Look

First Look: April 13

balances the four drives while avoiding negative leadership and leaders who are missing the drive to bond. Order the Book: http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470623845.html Market Heterogeneity and Local Capacity... View Details

Keywords: Martha Lagace

August 2014 (Revised May 2016)
Case

Husk Power

By: Joseph B. Lassiter III and Sid Misra

In late 2013, Husk Power Systems found itself falling further and further behind plan. The founding CEO had decided to resign. His co-founder is faced with the decision of quitting his corporate job in the US to head to India and help form a new management team. Husk... View Details

Citation

Educators

Purchase

01 Feb 2001
News

Drilling Down

headlines and rack up revenues in the billions, a number of smaller U.S. companies — some publicly traded, others privately owned — refuse to be overshadowed. However modest their comparative size, their market share still reaches into... View Details

Keywords: Hanna, Julia; Matthew R. Simmons; Oil and Gas Extraction; Mining; Natural Gas Distribution; Utilities

Web

Climate Symposium 2024: Confronting Reality, Celebrating Innovation - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business & Environment... View Details

04 Mar 2008
News

HBS Blogs

http://www.andrewtobias.com/ (stock picks, investment & green strategies, social & political commentary, cool Web sites; archived since Dec. 1996) MBA 1974B Rick Walleigh, Walleighs’ Weekly Words, http://walleigh.com/Blog/ (travels;... View Details

Keywords: Keith Larson; Information; News, Library, Internet, and Other Services; Information

Web

Policy - Business & Environment

documents showed sophisticated understanding of the relationship between increasing CO2 concentrations and increasing temperatures. 1990s In an attempt to prevent regulation, the fossil fuel industry initiated marketing campaigns in the... View Details

13 Jul 2010
First Look

First Look: July 13

foreign market share therefore increased five-fold between 1997 and 2007. We construct and analyze a panel of Mexican bank financial data covering this period and find no evidence that foreign entry increases the availability of credit.... View Details

Keywords: Martha Lagace

01 Aug 1998
News

Spring Reunions: Milestones and Memories

which develops and markets pharmaceutical products. Starting at age 10, Bertarelli accompanied his father on business trips. By 17, he was helping to craft the company's annual budgets. He was 29 when he became CEO, just when Fabio... View Details

Keywords: Eileen K. McCluskey

02 Sep 2014
First Look

First Look: September 2

Abstract—General Motors was once regarded as one of the best managed and most successful firms in the world, but between 1980 and 2009 its share of the U.S. market fell from 62.6% to 19.8%, and in 2009 the firm went bankrupt. In this... View Details

Keywords: Sean Silverthorne

01 Apr 2000
News

A Place in the Sun

in a culture where it's very difficult for people to tell other people what to do. It's not the usual supervisory manager-submanager structure found in the United States." Before coming to Turtle Island, Evanson was involved in the emerging View Details

Keywords: Julia Hanna and Garry Emmons

01 Mar 2011
News

Making Their Way

could well be a case study about an American manufacturer’s adaptation to the forces of globalization. Back in the 1990s, when the U.S. economy was in a high-tech, dot-com frenzy and China’s experiment with export-driven market economics... View Details

Keywords: Garry Emmons; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Fabricated Metal Product Manufacturing; Manufacturing; Rail Transportation; Transportation

01 Jun 2013
News

Brick by Brick

fun. Godtfred championed slow, steady growth. Because of this, it could take years for a new product to go to market. Green bricks, for instance, appeared in play sets only after a decade-long decision-making process. The snail's pace... View Details

Keywords: toys; Miscellaneous Store Retailers; Retail Trade

01 Mar 2023
News

Clearing the Air

markets are going to bear. That’s the core challenge. Can we find solutions that can scale quickly enough to start allowing us to make some headway against CO2 emissions and do it at a cost point that’s going to work in the marketplace?... View Details

Keywords: April White and Dan Morrell; Illustrations by Richard Borge

Web

Past Issues - Alumni

educational toy market teaches serious lessons about competition Complete Table of Contents December 2003 Business Answers the Call Managerial Expertise Aids Education Reform Can Manufacturing Keep Its Edge? Roger Ullman: Going View Details

25 Mar 2025
Blog Post

ClimateCAP 2025 & ClimateCAP Fellowship

ClimateCAP is an initiative manage by Duke University’s Fuqua School of Business whose mission is to prepare business leaders to understand and respond to the climate challenge. They provide learning resources for MBA students interested in the intersection of business... View Details

01 Dec 2015
News

Alumni and Faculty Books for December 2015

(AMP 94, 1984) (iUniverse) Simple Sabotage: A Modern Field Manual for Detecting and Rooting Out Everyday Behaviors That Undermine Your Workplace by Robert Galford (MBA 1976), Bob Frisch, and Cary Greene (MBA 1994) (HarperOne) Inspired by... View Details

01 Jan 2002
News

Marjorie M.T. Yang (MBA '76)

markets in developed nations. But by the mid-1980s, the Yangs decided the time had come to differentiate themselves. They would concentrate on quality and meeting the needs of the most discriminating designers and retailers in areas such... View Details

Web

The Incredible Land of Ice and Fire: Exploring Iceland's Renewable Energy Model for a Changing Planet - Blog - Business & Environment

Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production 2024 IFC India 2024... View Details

Publications