Globalized Economies and Regions - Publications - Faculty & Research

January 2021 (Revised August 2021)
Case

ByteDance: TikTok and the Trials of Going Viral

In 2020, TikTok became the most valuable start-up ever. The short-form, video-sharing social media platform emerged as the crown jewel of the Chinese technology firm ByteDance, realizing 850 million monthly users and an estimated worth of $180 billion. However, a... View Details

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South Asia - Global Activities 2021

offering designed to help senior executives in India, one of the fastest-growing economies in the world, elevate their leadership skills and drive success in this competitive market. Since then, some 300... View Details

2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking

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Asia Pacific - Global Activities 2020

programs and events. Students from the region contribute to the vibrancy of the HBS community and bring their unique perspectives to the classroom. HBS Engagement Across the... View Details

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1.18 Field Global Capstone | MBA

mandatory session. Flights The Global Experience Office covers the cost of a round-trip, economy class ticket between Boston and the student's FIELD View Details

April 2010
Teaching Note

Global Talent Management at Novartis (TN)

By: Jordan I. Siegel

Teaching Note for 708486. View Details

Keywords: Performance Evaluation; Talent and Talent Management; System; Multinational Firms and Management; Motivation and Incentives; Developing Countries and Economies; Pharmaceutical Industry; China

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16 Jan 2020
News

How Global Leaders Should Think About Solving Our Biggest Problems

18 Aug 2017
Working Paper Summaries

Emerging Markets and the Future of Business History

Keywords: by Gareth Austin, Carlos Dávila, and Geoffrey Jones

12 Apr 2011
News

Twelve Global Finalists Compete at HBS

Twelve Global Finalists Compete at HBS Selected from more than 90 worldwide entries, 12 winning regional teams will travel back to campus on April 25 to compete in the the 2nd annual Alumni New Venture... View Details

Keywords: Multiple alumni

2022
Chapter

Crises and International Business

By: Geoffrey Jones

This chapter uses the intellectual journey of the author to suggest that crises have been the norm rather than the exception in the history of international business. Over the last 100 years world wars, regional conflicts, the Great Depression, and decolonization are... View Details

Keywords: Crisis; Multinational Companies; International Business; Emerging Market; Business History; Multinational Firms and Management; System Shocks; War; Emerging Markets; Crisis Management

Citation

01 Jun 1999
News

Conference Brings Global Perspective to Cape Town

most developed region of Africa, broad and relevant insights into the challenges facing developing economies, a chance to meet and mingle with HBS faculty View Details

Keywords: Susan Young

14 Jun 2021
News

Countries Lavish Subsidies and Perks on Semiconductor Manufacturers as a Global Chip War Heats Up

01 Oct 2000
News

New Global Initiative Director Takes Broad Outlook

research centers in key regions to expand the School's global perspective and to enhance collaborations with alumni and business leaders around... View Details

Keywords: Margie Kelley; Educational Services

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Helping and harnessing business to address society’s greatest challenges. | Institute for Business in Global Society

Helping and harnessing business to address society’s greatest challenges. At the Institute for Business in Global Society (BiGS), we empower business leaders to make an impact on the biggest challenges of... View Details

02 May 2016
Blog Post

Why We Recruit: Samsung Global Strategy Group

semiconductors and container ships. Samsung has set a vision 2020 goal of reaching $400B in revenues by exploring new territories such as biotechnology, virtual reality, and applications of 5G wireless... View Details

Keywords: Technology

16 Nov 2018
News

HBS Conference Marks 10th Anniversary of 2008 Global Financial Crisis

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

The panelists found themselves in separate camps when the discussion turned to the reality of the truly global brand. Wagner, who headed Estée Lauder International for twelve years, noted that while her company's seventeen products take... View Details

Keywords: by James E. Aisner

15 Sep 2017
News

Build Your CORe as a Global Thinker

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Hands-on Learning About Global Markets | MBA

discussing Argentina’s skyrocketing inflation rate with students, Gerardo Lietz notes that they didn’t fully comprehend how it has affected the economy and consumer behaviors until they were in country.... View Details

September 2019 (Revised July 2021)
Case

Port Competition in the Pearl River Delta

By: Willy Shih

This case examines the competition between ports and port operators in the Pearl River Delta over the last four decades. The cities surrounding the Pearl River estuary are the "workshop of the world," and the development of manufacturing in the region was heavily... View Details