Publications

26 Aug 2013
News

Built for Global Competition from the Start

Article

Managing Climate Change: Lessons from the U.S. Navy

By: Forest Reinhardt and Michael W. Toffel

The U.S. Navy operates on the front lines of climate change. It manages tens of billions of dollars in assets on every continent and on every ocean, which take many years to design and build and then have decades of useful life. This means that it needs to understand... View Details

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Video

Dr. Yusuf Hamied

Dr. Yusuf Hamied, Chair of the pioneering Indian generic drugs company Cipla, discusses the timeline and strategies that allowed him to bring affordable HIV/AIDS treatments to market. View Details

November 2018
Case

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

By: John A. Quelch and Katherine B. Hartman

Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning

22 Nov 2023
Research & Ideas

Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

Knowing when to use artificial intelligence and when to rely on the human mind is a shifting fine line, one delineated by new research that shows considerable benefit and speed from generative AI—if it’s applied to the right tasks. What... View Details

Keywords: by Rachel Layne; Information Technology; Technology

April 2017
Case

Yushan Bicycles: Learning to Ride Abroad

By: Christopher A. Bartlett and Paul S. Myers

Yushan Bicycles, one of Taiwan's leading bicycle manufacturers, is pursuing an international expansion strategy by increasing demand for its range of traditional and electric bicycles and shifting its product mix toward higher-margin models sold through specialty... View Details

Keywords: Globalized Firms and Management; Growth and Development Strategy; Competitive Strategy; Conflict Management; Learning; Bicycle Industry; Taiwan; Australia

December 2020
Case

Urban Company

By: Krishna G. Palepu

Urban Company is an India-based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating... View Details

Keywords: COVID-19 Pandemic; Entrepreneurship; Digital Platforms; Emerging Markets; Strategy; Service Delivery; Trust; Technology Industry; Service Industry; India

June 2012
Case

Innovating at AT&T: Partnering to Lead the Broadband Revolution

By: Lynda M. Applegate, Phillip Andrews and Kerry Herman

In 2010, the U.S. retail market value for next-generation non-handset wirelessly-enabled devices was just over $1 billion. By 2011 it had grown 1,141% to $13.2 billion and was forecast to reach $24.7 billion in 2015. At the same time, user demand for data was surging... View Details

Keywords: Innovation ＆ Entrepreneurship; Team Leadership; Emerging Technologies; Business Models; Business To Business; Corporate Vision; Growth Strategy; Corporate Culture; Innovation and Invention; Corporate Entrepreneurship; Partners and Partnerships; Leadership; Mobile and Wireless Technology; Growth and Development Strategy; Globalized Firms and Management; Business Model; Technology Industry; United States

Miaomiao Zhang is a doctoral candidate at the Technology & Operations Management Unit at Harvard Business School. Miaomiao received a B.S. in Applied Mathematics & Statistics and Economics from Emory University. She worked at the Strategy Unit at Harvard... View Details

December 2018 (Revised June 2021)
Supplement

Bulb 2017: Launch

By: John R. Wells and Benjamin Weinstock

On August 21, 2015, Amit Gudka and Hayden Wood, co-founders of Bulb Ltd. (Bulb) launched a new business to supply energy to the United Kingdom’s 27 million residential homes with a promise of 100% renewable electricity at affordable prices. By the end of March 2017,... View Details

2018
Chapter

Will Urbanization Save the Chinese Economy or Destroy it?

By: Meg Rithmire

The Chinese leadership under Xi Jinping has announced its intentions to transition the economy from one driven by investment and exports to one driven by domestic demand. The main strategy to achieve this transformation involves massive state-led urbanization. This... View Details

Keywords: China; Urbanization; Economic Development; Urban Development; Economic Growth; China

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May 2013
Supplement

Studio Moderna—A Venture in Eastern Europe

By: Jim Sharpe

This is the Spreadsheet Supplement for Studio Moderna—A Venture in Eastern Europe (HBS Case #808110). Includes Exhibit 3a, Exhibit 3b, Exhibit 5, and Exhibit 6. View Details

20 Dec 2018
News

GSK, Pfizer and GE shift away from diversification in latest round of health-care deals

July 1990 (Revised August 1994)
Case

U.S. Auto Industry: Scenarios and Choices for the 1990s

By: Malcolm S. Salter

Asks students to prepare a capacity utilization scenario for the U.S. auto industry in 1992 and to propose proper courses of action for Ford and General Motors in the face of globalizing competition. The subject is "corporate strategy in an overcapacitized world."... View Details

Keywords: Globalization; Business or Company Management; Competitive Strategy; Corporate Strategy; Auto Industry; United States

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09 Jan 2024
In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

the assistance of ChatGPT) Throughout 2023, we dedicated considerable effort to assessing whether the recent strides in generative AI were mere fads or indicative of a transformative future. This period was marked by extensive... View Details

Keywords: by Rachel Layne; Information Technology

19 Sep 2023
HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

The dizzying explosion of generative artificial intelligence platforms has been the big business story of the past year, but how they’ll make money and how smart companies can use them wisely are the questions that will dominate the next... View Details

Keywords: by Ben Rand; Technology; Information Technology

November 2009 (Revised August 2011)
Case

Warner Bros. Entertainment

By: Gary P. Pisano and Alison Berkley Wagonfeld

Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., films with the potential to generate gross box office receipts of $300... View Details

Keywords: Decision Choices and Conditions; Film Entertainment; Risk Management; Product Development; Strategic Planning; Projects; Sales; Motion Pictures and Video Industry

September 2022
Case

ROI vs. ROI: The Grupo Baobá Family Office

By: Lauren Cohen, Hao Gao, Jiawei Ye and Grace Headinger

Fernando Scodro, a third-generation member of his family, mulled over the next step in integrating an ESG strategy into his family office’s investment portfolio. While his family office, Grupo Baobá, had made excellent progress in incorporating his family’s values into... View Details

Keywords: Impact Investing; ESG; Green Building; Family; Partnership; Latin America; Brazil; Buildings and Facilities; Green Buildings; Family Business; Family and Family Relationships; Financial Management; Partners and Partnerships; Financial Services Industry; Brazil; Latin America

Article

Characterization of Satisfactory Mechanisms for the Revelation of Preferences for Public Goods

By: Jerry R. Green and Jean-Jacques Laffont

Social decision mechanisms that admit dominant strategies and result in Pareto optima are characterized by the class of mechanisms proposed by Groves. The concept of decision mechanisms is generalized and the characterization is shown to extend to these cases. View Details

Keywords: Decision Mechanisms; Game Theory; Economics