Publications

08 Nov 2021
Video

Accelerating the Careers of Diverse Rising Stars

26 Jul 2016
Research & Ideas

Where will Pokémon Go with Your Personal Information?

all time. Data analytics firm Similar Web reported that in its first week alone, the app had been installed on nearly 11 percent of all Android phones in the United States, and surpassed Twitter’s daily usage shortly thereafter. Pokémon Go is a View Details

Keywords: Re: Willy C. Shih; Video Game; Video Game

Apr 14 2016
Interview

Playing Like a Pro

14 Oct 2011
News

Biz school students put smarts in Jeopardy vs. supercomputer

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and... View Details

14 Apr 2016
Video

Playing Like a Pro

January 2018
Case

Peak Games: Hiring Priorities in Times of Rapid Growth (A)

By: William R. Kerr and Gamze Yucaoglu

Sidar Şahin, founder and CEO of Peak Games, a Turkey-based global mobile gaming company, must decide on the final list of candidates for the critical global marketing director position the company has been trying to fill for over a year. Since its founding in 2010,... View Details

Keywords: Recruiting; Staffing; Emergent Countries; Entrepreneurial Management; Private Sector; Business Strategy; Decision; Growth Management; Games, Gaming, and Gambling; Selection and Staffing; Talent and Talent Management; Business Model; Growth and Development Strategy; Competitive Advantage; Value Creation; Organizational Culture; Decision Choices and Conditions; Technology Industry; Turkey

Research Summary

By: Alvin E. Roth

For further information, please go to my Game Theory,Experimental Economics, and Market Design Page. View Details

Research Summary

FOUNDATIONS OF BUSINESS STRATEGY

Pankaj Ghemawat is involved in an ongoing stream of research and course development on the foundations of business strategy. Recent work has included the application of game theory to business strategy, as reported in the book Games Businesses Play, and the... View Details

Research Summary

Strategic and Competitive Dynamics

Professor Coughlan's research in the area of Strategic and Competitive Dynamics applies game theory, industrial organization economics, and laboratory experiments to the investigation of competitive interactions between firms and strategic responses to technological... View Details

November 2006 (Revised November 2009)
Course Overview Note

Introduction to Competitive Dynamics: Strategy and Tactics

By: Dennis A. Yao

Provides an overview of the course Competitive Dynamics: Strategy and Tactics and discusses challenges facing those who wish to use game theory to assist in strategic and tactical decision making. View Details

Keywords: Decision Choices and Conditions; Game Theory; Competitive Strategy; Competitive Advantage

January 2002 (Revised December 2002)
Background Note

A Note on the Value of Information in an Entrepreneurial Venture

By: Paul W. Marshall

Uses a decision analysis framework to analyze the value of gaming information before making a full investment in an entrepreneurial venture. View Details

Keywords: Decisions; Entrepreneurship; Investment; Framework; Business or Company Management

Jun 01 2014
Testimonial

Playing to Win

Clubs

Tennis Club

March 2005
Background Note

Home Video Games: Generation Seven

By: Elie Ofek

Discusses the issues facing firms in the seventh generation of home video game platforms. In particular, Sony and Microsoft plan to launch new game consoles in the 2005 to 2006 time frame. Each firm seems to be following a different strategy. Microsoft wants to launch... View Details

Keywords: Marketing Strategy; Competitive Strategy; Technological Innovation; Information Infrastructure; Applications and Software; Entertainment and Recreation Industry; Information Technology Industry

September 2003 (Revised February 2004)
Case

Electronic Arts: The Blockbuster Strategy

Describes the process that the firm employs to allocate resources to new product development projects. Examines whether the firm can sustain its competitive advantage given its existing game design process. View Details

Keywords: Resource Allocation; Competitive Advantage; Decision Making; Product Development; Video Game Industry

March 2012
Case

Angry Birds

By: Sunil Gupta and Dharmishta Rood

Within months of its launch in December 2009, Angry Birds, a mobile game created by a small Finnish company, Rovio Entertainment Ltd., became an international hit. By late 2011, Rovio was not only making Angry Birds games for the iPhone, Android and other mobile... View Details

Keywords: Brands and Branding; Marketing Strategy; Diversification; Expansion; Video Game Industry; Finland