Publications

November 2018
Case

Sportradar (A): From Data to Storytelling

By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann

In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details

14 Apr 2016
Video

Playing Like a Pro

Research Summary

Strategic and Competitive Dynamics

Professor Coughlan's research in the area of Strategic and Competitive Dynamics applies game theory, industrial organization economics, and laboratory experiments to the investigation of competitive interactions between firms and strategic responses to technological... View Details

Jun 01 2014
Testimonial

Playing to Win

Research Summary

FOUNDATIONS OF BUSINESS STRATEGY

Pankaj Ghemawat is involved in an ongoing stream of research and course development on the foundations of business strategy. Recent work has included the application of game theory to business strategy, as reported in the book Games Businesses Play, and the... View Details

Clubs

Tennis Club

November 2006 (Revised November 2009)
Course Overview Note

Introduction to Competitive Dynamics: Strategy and Tactics

By: Dennis A. Yao

Provides an overview of the course Competitive Dynamics: Strategy and Tactics and discusses challenges facing those who wish to use game theory to assist in strategic and tactical decision making. View Details

Keywords: Decision Choices and Conditions; Game Theory; Competitive Strategy; Competitive Advantage

March 2005
Background Note

Home Video Games: Generation Seven

By: Elie Ofek

Discusses the issues facing firms in the seventh generation of home video game platforms. In particular, Sony and Microsoft plan to launch new game consoles in the 2005 to 2006 time frame. Each firm seems to be following a different strategy. Microsoft wants to launch... View Details

Keywords: Marketing Strategy; Competitive Strategy; Technological Innovation; Information Infrastructure; Applications and Software; Entertainment and Recreation Industry; Information Technology Industry

Career Coach

Laetitia Tiani Vessah

Laetitia wants to be your compass to confidence in your job search. She can provide specific insights into CPG, and Entrepreneurship through Acquisition. Laetitia understands the pressure of non-traditional recruiting and the tradeoffs between exploring your interests... View Details

January 2002 (Revised December 2002)
Background Note

A Note on the Value of Information in an Entrepreneurial Venture

By: Paul W. Marshall

Uses a decision analysis framework to analyze the value of gaming information before making a full investment in an entrepreneurial venture. View Details

Keywords: Decisions; Entrepreneurship; Investment; Framework; Business or Company Management

September 2003 (Revised February 2004)
Case

Electronic Arts: The Blockbuster Strategy

Describes the process that the firm employs to allocate resources to new product development projects. Examines whether the firm can sustain its competitive advantage given its existing game design process. View Details

Keywords: Resource Allocation; Competitive Advantage; Decision Making; Product Development; Video Game Industry

26 Jun 2015
News

Slumping Red Sox bad for business

April 1995
Case

Minnetonka Corporation: From Softsoap to Eternity

Minnetonka Corp. which was founded in 1964, began as a niche player in the gift soap and novelty toiletries markets. In 1980, it entered--and managed to capture a piece of--the mass bar-soap market with pump-dispensed Softsoap liquid soap. In 1984, the company took on... View Details

Keywords: Innovation Strategy; Consumer Products Industry

January 2009 (Revised January 2010)
Case

Responding to the Wii?

By: Andrei Hagiu and Hanna Halaburda

After years of gaming console industry leadership, how should Sony respond to the overwhelming success of competitor Nintendo's user-friendly Wii over Sony's high-tech PlayStation 3? It was August 2008 and Kazuo Hirai, chief executive of Sony Computer Entertainment... View Details

Keywords: Games, Gaming, and Gambling; Two-Sided Platforms; Industry Structures; Competitive Strategy; Video Game Industry; Video Game Industry

09 Mar 2016
Lessons from the Classroom

In This Classroom, Beer Can Improve Your Grade

simulations, but Strategic Brew stands alone in scope. All 940 first-year students play the game simultaneously as part of the required Strategy course. Roughly 40 faculty and project members manage and supervise the events. “It’s a... View Details

Keywords: by Roberta Holland; Education; Food & Beverage

March 2012
Case

Angry Birds

By: Sunil Gupta and Dharmishta Rood

Within months of its launch in December 2009, Angry Birds, a mobile game created by a small Finnish company, Rovio Entertainment Ltd., became an international hit. By late 2011, Rovio was not only making Angry Birds games for the iPhone, Android and other mobile... View Details

Keywords: Brands and Branding; Marketing Strategy; Diversification; Expansion; Video Game Industry; Finland