Publications

May 2009
Article

Customer-Based Valuation

By: Sunil Gupta

Customer lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on tactical marketing decisions. While this is important, it... View Details

Keywords: Customers; Valuation

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

shareholder returns of 150 percent while the S&P 500 has delivered 14 percent. They've also grown their sales 134 percent while the S&P 500 has grown just 53 percent. Clearly, these firms have found something that allows them to... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

August 2018
Article

Growth Through Heterogeneous Innovations

By: Ufuk Akcigit and William R. Kerr

We build a tractable growth model where multi-product incumbents invest in internal innovations to improve their existing products, while new entrants and incumbents invest in external innovations to acquire new product lines. External and internal innovations generate... View Details

Keywords: Endogenous Growth; Innovation; Citations; Scientists; Entrepreneurs; External; Internal; Patents; Innovation Strategy; Entrepreneurship; Economic Growth; Research and Development; Science

October 2015
Article

Managing the Performance Tradeoffs from Partner Integration: Implications of Contract Choice in R&D Projects

By: Alan MacCormack and Anant Mishra

Formal contracts represent an important governance instrument with which firms exercise control of and compensate partners in R&D projects. The specific type of contract used, however, can vary significantly across projects. In some, firms govern partnering... View Details

Keywords: ＂＂Partner Integration; Contract Choice; R＆D Project Management; Relational Contracts; Partnering Performance; Research and Development; Projects; Partners and Partnerships; Performance; Contracts

17 Nov 2015
HBS Seminar

Kevin Boudreau, Harvard Business School, London Business School

06 Oct 2016
HBS Seminar

John Van Reenen, MIT Sloan School of Management

May 2020
Article

Measuring Collaboration in Modern Organizations

By: Stephen Michael Impink, Andrea Prat and Raffaella Sadun

Internal communication has been a central theme in organizational economics, as employee collaboration provides insight into the structure of firms. Use of electronic communications data can be transformational for organizational economics, as these data provide a... View Details

Keywords: Collaboration; Employees; Interactive Communication; Measurement and Metrics; Organizations; Performance

Research Summary

Managing Customer Information

By: Frances X. Frei

After a service offering is implemented, firms routinely collect significant amounts of data, including customer, employee, and firm financial data. However, service firms are not nearly as effective as they could be in taking advantage of these data. This research... View Details

July 2009 (Revised January 2014)
Case

Alacra, Inc.

By: Lynda M. Applegate and Aldo Sesia

In 2009, the CEO of Alacra, a venture-backed information services firm that provides customized data primarily to financial services firms, must decide how to respond to the global economic crisis. View Details

Keywords: Financial Crisis; Entrepreneurship; Crisis Management; Information Industry

Research Summary

Institutions and Corporate Lobbying

“Institutions and Make-or-Buy Decision of Lobbying: The Role of Sociopolitical Legitimacy on Foreign MNEs’ Lobbying Internalization”

In this study, I examine how legitimacy comes into play in foreign MNEs’ make-or-buy decisions... View Details

Keywords: Institutions; Make V. Buy; Lobbying; Legitimacy; Corruption; Culture; Multinational Enterprise; United States

March 2005 (Revised March 2006)
Background Note

Activity-Based Costing and Capacity

By: Robert S. Kaplan

Discusses the use of budgeted rather than historical data in an activity-based costing (ABC) model and argues for calculating rates using practical capacity, not actual utilization. An ABC model need not be limited to analysis of historical data. When cost driver rates... View Details

Keywords: Activity Based Costing and Management; Accounting Industry

17 Jun 2008
First Look

First Look: June 17, 2008

Nanda Abstract Using loan-level data from Mexico, we study the relationship between the organizational structure of banks and the terms of lending to small businesses. We find that banks with decentralized lending structures—where branch... View Details

Keywords: Martha Lagace

April 2023
Article

Racial Inequality in Work Environments

By: Letian Zhang

This article explores racial stratification in work environments. Inequality scholars have long identified racial disparities in wage and occupational attainment, but workers’ careers and well-being are also shaped by elements of their work environment, including firm... View Details

Keywords: Discrimination; Race; Equality and Inequality; Working Conditions; Personal Development and Career; Organizational Culture

2014
Article

Expectations of Returns and Expected Returns

By: Robin Greenwood and Andrei Shleifer

We analyze time-series of investor expectations of future stock market returns from six data sources between 1963 and 2011. The six measures of expectations are highly positively correlated with each other, as well as with past stock returns and with the level of the... View Details

Keywords: Performance Expectations; Investment Return

21 Mar 2011
News

Rising Wealth Inequality: Should We Care

Research Summary

Strategic Human Capital

My research focuses on the links between managerial background, job attributes, organizational/firm characteristics, and firm performance. Broadly speaking, I am interested in how a manager's skills, knowledge, connections, experiences, and other attributes... View Details

March 2021 (Revised August 2021)
Case

DigiPlex: Ante-Up or Cash Out

By: Josh Lerner and James Mason

In November 2020, the co-founders of DigiPlex study the future growth trajectory of their Nordic data center venture. A critical question was on the agenda: was now finally the right time to sell DigiPlex? Originally a $2.75 million investment in one small data center... View Details

Keywords: Entrepreneurship; Growth and Development; Decision Making

May 1996
Background Note

The GM's Operational Challenge: Managing Through People

By: Christopher A. Bartlett and Ashish Nanda

Highlights and explores how a general manager adds value to the firm at the operational level by managing through people. Discusses how assumptions about human motivation influence the employment contract that the general manager implicitly enters into with the workers... View Details

Keywords: Employee Relationship Management; Selection and Staffing; Contracts; Managerial Roles; Operations; Problems and Challenges; Labor and Management Relations; Motivation and Incentives; Value