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Publications

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  • All HBS Web  (1,771)
    • People  (6)
    • News  (396)
    • Research  (1,006)
    • Events  (11)
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Show Results For

  • All HBS Web  (1,771)
    • People  (6)
    • News  (396)
    • Research  (1,006)
    • Events  (11)
    • Multimedia  (1)
  • Faculty Publications  (434)
← Page 21 of 1,771 Results →

    Leonard A. Schlesinger

    Leonard A. Schlesinger is Baker Foundation Professor at the Harvard Business School where he serves as Chair of the School’s Practice based faculty and faculty Chair of the MBA Field Global Immersion program. He has served as a member of the HBS faculty from 1978 to... View Details

    • 2015
    • Article

    Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes

    By: Bhavya Mohan, Pierre Chandon and Jason Riis
    Marketing offers that are framed as a "percentage change" in consumer cost vs. benefit can have highly non-linear impacts in terms of actual value for consumers. Even though two offers might appear identical, we show that consumers are better off choosing the offer... View Details
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    Mohan, Bhavya, Pierre Chandon, and Jason Riis. "Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes." Journal of Marketing Behavior 1, no. 1 (2015): 75–107.

      The Magic That Makes Customer Experiences Stick

      The field of customer experience (CX) design — which aims to ensure that customers have positive touch points with companies while buying and consuming their products and services — has grown quickly in recent years. Research has shown that memorable experiences,... View Details

      • Program

      General Management Program

      Summary Taking your organization and your career to the next level requires going beyond your field of expertise to gain an end-to-end view of the enterprise, an in-depth understanding of business operations, and a multidisciplinary... View Details
      • August 2021
      • Article

      Hoping for the Worst? A Paradoxical Preference for Bad News

      By: Kate Barasz and Serena Hagerty
      Nine studies investigate when and why people may paradoxically prefer bad news—e.g., hoping for an objectively worse injury or a higher-risk diagnosis over explicitly better alternatives. Using a combination of field surveys and randomized experiments, the research... View Details
      Keywords: Decision Avoidance; Difficult Decisions; Judgment And Decision Making; Medical Decision-making; Decision Making; Behavior
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      Barasz, Kate, and Serena Hagerty. "Hoping for the Worst? A Paradoxical Preference for Bad News." Journal of Consumer Research 48, no. 2 (August 2021): 270–288.
      • September–October 2020
      • Article

      Managing Churn to Maximize Profits

      By: Aurelie Lemmens and Sunil Gupta
      Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a... View Details
      Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
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      Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Marketing Science 39, no. 5 (September–October 2020): 956–973.

        Strategies to Fight Ad-sponsored Rivals

        We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to... View Details
        • Article

        Four Things No One Will Tell You About ESG Data

        By: Sakis Kotsantonis and George Serafeim
        As the ESG finance field and the use of ESG data in investment decision-making continue to grow, the authors seek to shed light on several important aspects of ESG measurement and data. This article is intended to provide a useful guide for the rapidly rising number of... View Details
        Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Reporting; Data Analytics; Sustainability; Sustainability Reporting; CSR; Transparency; Investment Management; Socially Responsible Investing; Sustainable Finance; Sustainable Development; Inclusion; Inclusive Growth; Corporate Social Responsibility and Impact; Corporate Accountability; Investment; Management; Climate Change; Corporate Governance; Diversity; Integrated Corporate Reporting
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        Kotsantonis, Sakis, and George Serafeim. "Four Things No One Will Tell You About ESG Data." Journal of Applied Corporate Finance 31, no. 2 (Spring 2019): 50–58.

          Bridging the Gap with the ‘New’ Economic History of Africa

          This review article seeks to build bridges between mainstream African history and the more historically oriented branch of the ‘new’ economic history of Africa. We survey four central topics of the new economic history of Africa — growth, trade, labor, and... View Details

            W. Carl Kester

            Carl Kester is a Baker Foundation Professor and the George Fisher Baker Jr. Professor of Business Administration, Emeritus at Harvard Business School. He is a member of the Finance Unit. He served as Deputy Dean for Academic Affairs (2006-2010), Chairman of the... View Details

            Keywords: asset management; banking; education industry; financial services; investment banking industry; pharmaceuticals; private equity (LBO funds)
            • 07 Apr 2015
            • First Look

            First Look: April 7

            the lab and into the field, analyzing companies' sales and pay data, and conducting experiments involving actual salespeople. The findings from this new wave of research support some current compensation practices but call others into question. For example, View Details
            Keywords: Sean Silverthorne
            • 18 Nov 2014
            • First Look

            First Look: November 18

            "ground game." Specifically, we look at how different types of advertising―candidates' own ads vs. outside ads―and personal selling―in the form of utilizing field offices―affect voter preferences. Further, we ask how these... View Details
            Keywords: Sean Silverthorne
            • July 2022
            • Article

            The Passionate Pygmalion Effect: Passionate Employees Attain Better Outcomes in Part Because of More Preferential Treatment by Others

            By: Ke Wang, Erica R. Bailey and Jon M. Jachimowicz
            Employees are increasingly exhorted to “pursue their passion” at work. Inherent in this call is the belief that passion will produce higher performance because it promotes intrapersonal processes that propel employees forward. Here, we suggest that the pervasiveness of... View Details
            Keywords: Passion; Self-fufilling Prophecy; Lay Beliefs; Interpersonal Processes; Employees; Performance; Attitudes; Organizational Culture; Social Psychology
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            Wang, Ke, Erica R. Bailey, and Jon M. Jachimowicz. "The Passionate Pygmalion Effect: Passionate Employees Attain Better Outcomes in Part Because of More Preferential Treatment by Others." Journal of Experimental Social Psychology 101 (July 2022).
            • 04 Oct 2023
            • HBS Seminar

            Ithai Stern, INSEAD

            • 17 Jan 2017
            • First Look

            First Look at New Research: January 17

            studies and one field experiment, we find that employees higher in trait self-control are less likely to experience negative effects of lengthy commutes because they use their commuting time to engage in... View Details
            Keywords: Sean Silverthorne
            • 13 Feb 2013
            • Research & Ideas

            5 Weight Loss Tips From Behavioral Economists

            Business scholars increasingly hinge their hypotheses on sociological and psychological studies, seeking a true handle on what motivates executives, employees, consumers, and policymakers. For instance, the following studies suggest... View Details
            Keywords: by Carmen Nobel
            • 2023
            • Article

            Bridging the Gap with the ‘New’ Economic History of Africa

            By: Ewout Frankema and Marlous van Waijenburg
            This review article seeks to build bridges between mainstream African history and the more historically oriented branch of the ‘new’ economic history of Africa. We survey four central topics of the new economic history of Africa—growth, trade, labor, and inequality—and... View Details
            Keywords: Economic Growth; Trade; Labor; Equality and Inequality; Development Economics; History; Africa
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            Frankema, Ewout, and Marlous van Waijenburg. "Bridging the Gap with the ‘New’ Economic History of Africa." Journal of African History 64, no. 1 (2023): 38–61.
            • Article

            Humblebragging: A Distinct—and Ineffective—Self-Presentation Strategy

            By: Ovul Sezer, Francesca Gino and Michael I. Norton
            Self-presentation is a fundamental aspect of social life, with myriad critical outcomes dependent on others’ impressions. We identify and offer the first empirical investigation of a prevalent, yet understudied, self-presentation strategy: humblebragging. Across nine... View Details
            Keywords: Humblebragging; Impression Management; Self-presentation; Interpersonal Perception; Competence; Liking; Sincerity; Behavior; Perception; Interpersonal Communication; Personal Characteristics
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            Sezer, Ovul, Francesca Gino, and Michael I. Norton. "Humblebragging: A Distinct—and Ineffective—Self-Presentation Strategy." Journal of Personality and Social Psychology 114, no. 1 (January 2018): 52–74.
            • September 2010
            • Article

            Strategies to Fight Ad-sponsored Rivals

            By: Ramon Casadesus-Masanell and Feng Zhu
            We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details
            Keywords: Strategy; Business Models; Tactics; Pricing; Business Model; Advertising; Competition; Quality; Price; Product Marketing
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            Casadesus-Masanell, Ramon, and Feng Zhu. "Strategies to Fight Ad-sponsored Rivals." Management Science 56, no. 9 (September 2010): 1484–1499.
            • Web

            PhD Programs - Doctoral

            program has four areas of study: Accounting and Management , Marketing , Strategy , and Technology and Operations Management . All areas of study involve roughly two years of coursework culminating in a View Details
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