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Show Results For
- All HBS Web
(786)
- News (242)
- Research (393)
- Events (1)
- Multimedia (1)
- Faculty Publications (160)
- Profile
Pranav Kothari
the scientific. "With some friends, I started the Culture Tech Club to bring students from different backgrounds together. Every spring, we hosted a weeklong festival of foreign films, international cuisine, traditional dances, and sports that are less View Details
- Web
Deals - Course Catalog
prerequisite. A familiarity with basic business concepts will be assumed throughout the course. For HBS students, in addition to the first-year curriculum, a basic Negotiations course is recommended though not required. Educational... View Details
- 01 Dec 2008
- News
Innovation as P&G’s Key
markets targeted, and revenue and profitability projections. “The tool automatically brings to the top of the list individual projects that need attention,” the book states. By Lafley’s count, P&G has created seventeen disruptive innovations, so HBS alumni will come... View Details
- 23 Nov 1999
- Research & Ideas
The Future of the Venture Capital Cycle
in the development of what economists term "agglomeration economies" in the regions with the greatest venture capital activity. The efficiency of the venture capital process itself has been greatly augmented by the emergence of other intermediaries View Details
- 25 Feb 2020
- News
Ink: Your Best Self
portfolio familiar to any executive. Courtesy Amy Jen Su Courtesy Amy Jen Su What trends in the business world are creating new pressures on leaders? Organizational life in general has gotten more complicated. Work has become increasingly... View Details
Keywords: April White
- Web
Benefits | Information Technology
Benefits The benefits of being live Just about everyone is familiar with online video conferencing services like Zoom, Teams, or any of the countless options available online. So why create a program using HBS Live Online Classrooms?... View Details
- 01 Dec 2009
- News
El-Hage Takes Alumni Post
capital, and for nearly a decade he served as chairman and CEO of Jeepers!, a national chain of indoor amusement parks. While finance remains his area of expertise, El-Hage recently took on a new assignment as senior associate dean for External Relations, a position... View Details
- 01 Sep 2010
- News
Head Games
The football season is about to begin, a familiar signal that summer is over. The game is a huge money-maker on one level and a powerful societal binding agent at another — think Friday Night Lights. But increasing revelations about brain... View Details
- 01 Apr 2002
- News
Pamela Thomas Graham on September 11
was made to run emergency numbers for companies affected by the attacks on CNBC’s familiar stock market crawler. “Our mindset was to really focus on what the financial community needed,” she continues. “We talked with NYSE chairman and... View Details
- 04 Feb 2019
- Blog Post
Presenting…an Alternative to Company Presentations: Evercore Grabs Attention with Interactive Events
case study. When they added two more ingredients to the recipe – a focus on a familiar industry, amplified by media exposure the audience would recognize – they arrived at the heart of their presentation; a “live” case study about... View Details
- 09 Mar 2021
- Blog Post
New BEI Director: Lynn Schenk
the HBS community are already familiar with Lynn and her capacity for leadership at the intersection of business and social and environmental issues. Lynn initially joined HBS in 2017 to write case studies for a new course in impact... View Details
- 01 Feb 2000
- News
Breaking Down Barriers: The Electronic Wallet
Dwight Crane. "There is a learning curve in conducting business over the Internet. After people break through a few initial barriers and see the power of the medium, there is no telling what will happen." One futuristic device that interests Crane and others View Details
Keywords: Judith A. Ross
- September 2013
- Article
Testimonials Do Not Convert Patients from Brand to Generic Medication
By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds
Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details
Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
- Portrait Project
Tony Deifell
reminded, though, of my original intention to work more directly within the media and entertainment industry. I have been afraid to depart from the social-enterprise work which has become so familiar and comfortable over the years. I need... View Details
- 01 Dec 2004
- News
Starting Off on the Right Foot
Waldroop, the former codirector of MBA Career Development Programs at HBS who is a principal and cofounder of Peregrine Partners of Brookline, Massachusetts. “You need to familiarize yourself with the hierarchy. Who has the power and... View Details
Keywords: Deborah E. Blagg
- 28 Feb 2011
- News
Rebooting the Human Condition
At HBS, he says, he learned to “rapidly triage and integrate a lot of information from multiple sources” with “uncertainty being part of the package.” One thing is not uncertain: Sea change is under way, and Juan Enriquez, like the early navigators of terra incognita,... View Details
- Portrait Project
Kunal Modi
I learned the meaning of community by leaving home. When I was fifteen, my family moved halfway across the world – from Illinois to Singapore – where I enrolled in an American school. I had been uprooted from everything familiar – the... View Details
- 01 Mar 2008
- News
India is more Transparent
First, as a result of a legal system derived from the common-law tradition, annual reports provide the basic rudiments of information that Western observers expect, and familiar rules govern corporate disclosure. Real-time stock market... View Details
- 07 Mar 2017
- News
From Harvard to INSEAD: Change Management in a Disruptive World
familiar with private enterprise and with strong ties with the business community, rather than a traditional academic. That’s how it all began, and the reason why they reached out to me.” On the value of the case method: “The case-study... View Details
Keywords: Educational Services
- 01 Apr 2001
- News
Books: Brand New
fashion, status, community, and control.” The six entrepreneurs achieved this, Koehn found, by maintaining total familiarity with their product or service; learning from mistakes and adjusting quickly; distinguishing their offerings and... View Details