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Show Results For
- All HBS Web
(1,015)
- People (2)
- News (235)
- Research (650)
- Events (3)
- Multimedia (3)
- Faculty Publications (156)
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- 18 Mar 2008
- First Look
First Look: March 18, 2008
beverages, and after verifying the similarity of their responses, we generated a model that calculates the expected average healthiness rating that experts would give to any other product based on its nutrient content. Results—The form of... View Details
Keywords: Martha Lagace
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
that represents the area of lowest sustainability for the partnership. Our research suggests that as the collaboration progresses, motivations gain intensity (represented with arrow #1 in Figure 2 below) and become more blended (represented with arrows 2a and 2b). In... View Details
- 01 Dec 2021
- What Do You Think?
How Will the Metaverse Affect Productivity?
described the Metaverse as “alternate digital realities where people work, play, and socialize.” That reminds us of the things that were promised us by futurists at the time of the development of the internet, many of which have exceeded... View Details
Keywords: by James Heskett
- 19 Jul 2004
- Research & Ideas
Your Customers: Use Them or Lose Them
rare, she said. People answering the phone are part of the product development team and they are expected to talk with the engineers about the calls they receive. These employees are paid more than their counterparts in other companies.... View Details
Keywords: by Martha Lagace
- 20 Feb 2006
- HBS Case
Oprah: A Case Study Comes Alive
with its employees—as they make their buying decisions." Just as consumers have begun to develop a fuller sense of their part in the global community—by protesting certain labor practices in foreign countries or buying fair-trade... View Details
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
product, BBA and the client could go back and forth for several more iterations. This represents a huge problem because clients often expect BBA to get the flavor right the first time, or within two or three iterations. To make matters... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
- 27 Mar 2012
- First Look
First Look: March 27
tastes rather than collusion-the effect of connections is present both for authors who began writing for a media outlet before and after the book release. We then investigate other determinants of expert reviews. Relative to consumer... View Details
Keywords: Carmen Nobel
- 09 Dec 2008
- First Look
First Look: December 9, 2008
providers, health insurers, and consumers are held accountable for their performance and the entrepreneurial opportunities thus created. Purchase the note: http://harvardbusinessonline.hbsp.harvard.edu/... View Details
Keywords: Martha Lagace
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
strategic rationale of branding and its importance to competing effectively on the demand side of the economy. In a young market, he realized, consumers had to be able to identify a particular product's source, functional attributes, and... View Details
Keywords: by Nancy F. Koehn
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
mere six months later and was an immediate success. The demand for the card exceeded expectations by far and the bank was inundated by more than 100,000 applications in the first weeks. The road to the... View Details
Keywords: Martha Lagace
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
spent on them. When consumer budgets are tight, such products will have plenty of appeal. “If history is any guide, we can expect some significant industry shapers to emerge from the current crisis.” In... View Details
Keywords: by Martha Lagace
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
personality? How should I think about brand dilution? Does Branding Work For Business-to-business Marketing? B2B Branding: Does it Work? Does it make sense for B2B companies to take a cue from consumer companies and invest in brand... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home and work. Marketing is an... View Details
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
product and service experiences that exceed customer expectations and the offerings of competitors. What's the secret? Success in business as well as magic has less to do with clever marketing and more to do with the innovation process,... View Details
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
deteriorated and the financial crisis intensified. [ ] In March and April 2008, when [Abercrombie & Fitch] was making operational plans (for example, sourcing raw material and planning production), analysts were expecting its annual... View Details
- 04 Dec 2007
- First Look
First Look: December 4, 2007
and Consumer Expectations Authors:Feng Zhu and Marco Iansiti Abstract This paper seeks to answer three questions. First, which drives the success of a platform, installed base, platform quality or View Details
Keywords: Martha Lagace
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
that of 26,974 nonparticipants. Online consumers increasingly expect their content to be free.Photo: iStockPhoto After evaluating 4.4 million blog posts for content and quality—measured by a blog post's... View Details
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
all of the people waiting ahead of them in line. So Disney entertains its waiting guests, tells guests what to expect (almost always exceeding such expectation to create the... View Details
Keywords: by James Heskett
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
three downloads is completed successfully. File sharing is fairly cumbersome for many consumers with poor Internet connections. If this is the reason for highly selective sampling, we can expect View Details
- 04 Mar 2014
- First Look
First Look: March 4
total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that competition between platforms leads to lower equilibrium levels of search... View Details
Keywords: Sean Silverthorne