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Show Results For
- All HBS Web
(2,935)
- People (12)
- News (821)
- Research (1,328)
- Events (37)
- Multimedia (47)
- Faculty Publications (961)
- 13 Feb 2014
- News
The English empire
- 25 Apr 2014
- Video
Stever Robbins - Making A Difference
- May 2009 (Revised January 2011)
- Case
HubSpot: Inbound Marketing and Web 2.0
By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
Sebastian Hillenbrand
Sebastian Hillenbrand is an Assistant Professor in the Finance Unit at Harvard Business School. He teaches the Finance I course in the MBA required curriculum.
Sebastian’s research interests are in behavioral and... View Details
- 31 Oct 2019
- Video
Anu Aga
Anu Aga, former head of Thermax, an engineering and energy company in India, describes the challenges of going back to work after taking time off in order to care for family.
View Details- December 1994 (Revised January 1995)
- Case
Zoll Medical Corporation (A)
When is a product ready for the market? In this case, engineers present a prototype medical device product to the CEO for approval. The product, developed under a tight deadline, is essentially identical to the main competitor's product, but that competitor is... View Details
Teisberg, Elizabeth O., and James Leonard. "Zoll Medical Corporation (A)." Harvard Business School Case 795-053, December 1994. (Revised January 1995.)
Kris Johnson Ferreira
Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details
Keywords: retailing
- 15 Sep 2020
- Working Paper Summaries
Time and the Value of Data
- February 2023 (Revised March 2024)
- Case
Saudi Arabia: A Vision in Progress
By: Kristin Fabbe, Adel Hamaizia and Tom Quinn
In 2016, when Saudi Arabian Crown Prince Mohammed bin Salman announced a long-range economic and social transformation plan called Vision 2030, he faced Western skepticism about how the oil-rich and religiously conservative country would accomplish its ambitious goals.... View Details
- September 2002 (Revised June 2003)
- Case
Formula One Motor Racing
By: Tarun Khanna, Kartik Varma and David Lane
Documents the entrepreneurial efforts of a single individual to bring together car and engine manufacturers, local circuit owners and promoters, advertisers, drivers, and fans in the creation of one of the biggest markets for world sports. View Details
Keywords: Market Entry and Exit; Entrepreneurship; Sports; Globalized Markets and Industries; Sports Industry
Khanna, Tarun, Kartik Varma, and David Lane. "Formula One Motor Racing." Harvard Business School Case 703-412, September 2002. (Revised June 2003.)
- October 1994
- Case
Isuzu Motors, Ltd.: Cost Creation Program
Describes the various value engineering techniques used by Isuzu. Shows how Isuzu reduces the cost of its products while increasing their functionality within the constraints of a target cost. View Details
Cooper, Robin, and Takeo Yoshikawa. "Isuzu Motors, Ltd.: Cost Creation Program." Harvard Business School Case 195-054, October 1994.
- February 1999 (Revised June 2000)
- Case
Cimetrics Technology (A-1)
By: Lynn S. Paine and Jose Royo
Jim Lee, president of Cimetrics (a young, fast growing, software start-up) is reevaluating his small company's geographically dispersed product development model. To take advantage of talented low-cost labor in Russia, the company has relied on two software engineering... View Details
Keywords: Business Model; Applications and Software; Business or Company Management; Corporate Entrepreneurship; Human Resources; Cross-Cultural and Cross-Border Issues; Labor and Management Relations; Product Development; Performance Evaluation; Information Technology Industry; Russia; Canada; United States
Paine, Lynn S., and Jose Royo. "Cimetrics Technology (A-1)." Harvard Business School Case 399-108, February 1999. (Revised June 2000.)
- 22 Sep 2016
- Cold Call Podcast
Innovation Under Constraint: Constructing a Turnaround at Lego
- September 2006 (Revised March 2007)
- Case
QuickBase
By: Clayton M. Christensen and Mark Szigety
Describes the challenge that engineers and marketing executives at Intuit Corp. faced when finding markets and applications for their QuickBase product. The breakthrough occurred when they abandoned their conventional modes of market segmentation, and instead strove to... View Details
- April 2003
- Background Note
Sunk Costs: The Plan to Dump the Brent Spar (E)
This case summarizes the technical evaluation methodology Shell employed to evaluate the alternative proposals submitted to its engineering competition for disposing of the Brent Spar. It also details the results of the evaluation process. View Details
Keywords: Natural Environment; Business and Community Relations; Projects; Energy Sources; Energy Industry
Watkins, Michael D., and Samuel Passow. "Sunk Costs: The Plan to Dump the Brent Spar (E)." Harvard Business School Background Note 903-014, April 2003.
- 14 Mar 2023
- Blog Post
How I Spent My 2+2 Deferral: Dyllan Muller
In my second year of undergrad at Tulane University, I started thinking about life after graduation. I had always loved the intersection of science and business and was pursuing a dual degree in both Chemical Engineering and Management. I... View Details
- 01 Sep 2017
- News
Putting lifelong learning on the CEO agenda
Michael Joyce
Michael Joyce is a doctoral student in the Technology and Operations Management program at Harvard Business School (HBS).
Michael received a B.S. in Industrial Engineering and Operations Research from the University of California, Berkeley and an MBA and a... View Details
Michael received a B.S. in Industrial Engineering and Operations Research from the University of California, Berkeley and an MBA and a... View Details