Engineering - Publications - Faculty & Research

October 1994
Case

Isuzu Motors, Ltd.: Cost Creation Program

Describes the various value engineering techniques used by Isuzu. Shows how Isuzu reduces the cost of its products while increasing their functionality within the constraints of a target cost. View Details

Keywords: Cost Accounting; Cost Management

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15 Sep 2020
Working Paper Summaries

Time and the Value of Data

Keywords: by Ehsan Valavi, Joel Hestness, Newsha Ardalani, and Marco Iansiti; Web Services

07 Apr 2021
News

Technology, Engineering, and Business Intersect at 2nd Annual SEAS/HBS Showcase

22 Sep 2016
Cold Call Podcast

Innovation Under Constraint: Constructing a Turnaround at Lego

Keywords: Re: Jan W. Rivkin & Stefan H. Thomke; Entertainment & Recreation

23 Sep 2015
News

HBS Announces 2015 Kaplan Life Sciences Fellows

14 Mar 2023
Blog Post

How I Spent My 2+2 Deferral: Dyllan Muller

In my second year of undergrad at Tulane University, I started thinking about life after graduation. I had always loved the intersection of science and business and was pursuing a dual degree in both Chemical Engineering and Management. I... View Details

September 2002 (Revised June 2003)
Case

Formula One Motor Racing

By: Tarun Khanna, Kartik Varma and David Lane

Documents the entrepreneurial efforts of a single individual to bring together car and engine manufacturers, local circuit owners and promoters, advertisers, drivers, and fans in the creation of one of the biggest markets for world sports. View Details

Keywords: Market Entry and Exit; Entrepreneurship; Sports; Globalized Markets and Industries; Sports Industry

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April 2003
Background Note

Sunk Costs: The Plan to Dump the Brent Spar (E)

This case summarizes the technical evaluation methodology Shell employed to evaluate the alternative proposals submitted to its engineering competition for disposing of the Brent Spar. It also details the results of the evaluation process. View Details

Keywords: Natural Environment; Business and Community Relations; Projects; Energy Sources; Energy Industry

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September 2006 (Revised March 2007)
Case

QuickBase

By: Clayton M. Christensen and Mark Szigety

Describes the challenge that engineers and marketing executives at Intuit Corp. faced when finding markets and applications for their QuickBase product. The breakthrough occurred when they abandoned their conventional modes of market segmentation, and instead strove to... View Details

Keywords: Applications and Software; Engineering; Product Marketing; Segmentation; Jobs and Positions; Consumer Behavior; Information Technology Industry

Citation

Educators

01 Sep 2017
News

Putting lifelong learning on the CEO agenda

October 2019
Supplement

Airbus vs. Boeing (J): New Plane Developments (2016)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes Airbus and Boeing developments in 2016, including Airbus' delivery of the first A320neo (new engine option) and Boeing’s work on the 737 MAX and 777X programs. It also notes Airbus’ restructuring in 2016. View Details

Keywords: Product Development; Air Transportation; Projects; Competition; Restructuring; Manufacturing Industry; Air Transportation Industry; United States; Europe

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23 May 2018
News

Teen Rocket Scientists Offer a Peek Into the Future

13 Jan 2011
News

Bucky on stage

Kris Johnson Ferreira

Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details

Keywords: retailing

Michael Joyce

Michael Joyce is a doctoral student in the Technology and Operations Management program at Harvard Business School (HBS).

Michael received a B.S. in Industrial Engineering and Operations Research from the University of California, Berkeley and an MBA and a... View Details

Natalie Epstein

Natalie Epstein is a PhD Candidate in Technology and Operations Management at Harvard Business School. Her research focuses on service design strategies for on-demand operations. As the service industry accelerates, she is particularly... View Details

02 Feb 2013
News

Finance as an Analytical Partner to the Business

21 Jun 2011
News

Facebook Beats Yahoo as Top U.S. Display-Ad Seller in Study

October 2008 (Revised March 2011)
Case

Curled Metal Inc.—Engineered Products Division

By: Benson P. Shapiro and Frank V. Cespedes

Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products... View Details

Keywords: Price; Product Launch; Product Positioning; Business Strategy

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April 2019
Case

Walmart Update, 2019

By: David B. Yoffie and Daniel Fisher

In 2019 Walmart was still the world's largest company, with over $500 billion in annual revenue and operations around the world. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a... View Details