Publications

September–October 2024
Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek

Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details

Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships

25 Nov 2013
News

Hiding From Managers Can Increase Your Productivity

28 Apr 2023
Blog Post

Creating a Workplace That Supports Employees in Work and Life

companies to “pay transgender folks / transgender advocates to conduct equity audits and put resources behind the recommendations they offer.” C-Suite Allies Awareness then needs to be coupled with action. As John Davis (MBA 2020) shared, “The most impactful way I've... View Details

Keywords: All Industries

June 2008 (Revised January 2010)
Case

Name Your Price: Compensation Negotiation at Whole Health Management (A)

By: Brian J. Hall, Deepak Malhotra and Nicole Bennett

MBA student Monroe Davies is asked by a potential employer to determine his own compensation package. This case follows Jim Hummer, President and CEO of Whole Health Management and Davies through a unique recruitment process that raises questions of compensation and... View Details

Keywords: Compensation and Benefits; Recruitment; Job Interviews; Negotiation Process; Personal Development and Career; Motivation and Incentives; Value

12 PM – 1 PM EST, 09 Feb 2017
Webinars: Career

Leading Diversity: What Top Managers Need to Know

Workforce diversity is a reality. If you are not addressing the challenges of a diverse workforce today, then demographic change, globalization, the purchasing power and demands of diversity markets, as well as the advantages of a diverse workforce mean that you will... View Details

Research Summary

Leadership, Innovation, and Talent Management

By: Linda A. Hill

Hill is working on various research projects. The first, Leadership as Collective Genius, explores the relationships among leadership, creativity and diversity, more specifically the kind of collaborative work necessary for innovation in today's global enterprise. The... View Details

Program

Risk Management for Corporate Leaders—Virtual

Summary All organizations—even those with sophisticated models of risk exposure—are vulnerable to disaster. In most organizations, risk management attempts to avoid disasters by emphasizing compliance, internal controls, and conformance... View Details

May–June 1993
Article

Managing Your Boss

By: John J. Gabarro and John P. Kotter

Keywords: Management; Employees

Find at Harvard

April 2009
Case

Merck: Managing Vioxx (A)

By: Robert L. Simons, Kathryn Rosenberg and Natalie Kindred

This two-class case series allows students to stand in the shoes of CEO Ray Gilmartin during the unfolding stages of a reputational crisis. Merck's mission statement claims to "put patients first," but the company is widely criticized for putting profit before patient... View Details

Keywords: Ethics; Crisis Management; Reputation; Decision Choices and Conditions; Customers; Business or Company Management; Cost vs Benefits; Corporate Accountability; Business and Shareholder Relations; Business and Stakeholder Relations; Customer Focus and Relationships; Pharmaceutical Industry

July 2008 (Revised January 2012)
Case

Enterprise Risk Management at Hydro One (A)

By: Anette Mikes

An early adopter of Enterprise Risk Management, energy giant Hydro One anticipated new threats and opportunities in an industry that faced climate change and carbon legislation, the deregulation of electricity markets, and the greater adoption of renewable... View Details

Keywords: Capital Budgeting; Knowledge Sharing; Managerial Roles; Risk Management; Strategic Planning; Situation or Environment; Environmental Sustainability; Renewable Energy; Energy Industry

2013
Tool

Harvard Business Review's Go to Market Tools: Customer Lifetime Value

By: Thomas Steenburgh and Jill Avery

How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details

Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships

19 Jan 2021
News

How to Support an Employee with a Chronic Health Condition

19 Aug 2020
News

Are Your D&I Efforts Helping Employees Feel Like They Belong?

30 Mar 2022
News

Do Your AAPI Employees Feel Safe Coming Back to Work?

August 1998 (Revised September 2002)
Case

Knowledge Management at Andersen Consulting

Andersen Consulting has spent several years developing a knowledge management system. The two partners responsible are now wondering what to do next and how to improve usability of the knowledge sharing system. View Details

Keywords: Partners and Partnerships; Knowledge Management; Consulting Industry

Find at Harvard

2014
Chapter

The Language of Global Management

By: Tsedal Neeley

Over the last two decades, organizations seeking global expansion have been mandating an English lingua franca, or common language to facilitate global collaboration regardless of the country location of their headquarters. This article explains why stipulating a... View Details

Keywords: Language; Lingua Franca; Networks; Governance; Information Technology; Management; Ethics; Emerging Markets; Innovation and Invention

October 2016
Case

Turkasset: Bringing Customer-Centricity to Debt Collection

By: Dennis Campbell and Gamze Yucaoglu

In December 2014, in preparation for the year-end board presentation, Hilmi Guvenal (PMD 1993), shareholder and CEO of Turkasset, and Ilker Yoney, COO, sat down to discuss Turkasset’s five- and ten-year strategic plans. Since taking leadership of the company in 2009,... View Details