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  • Web

Marketing - Faculty & Research

More Publications In the News 21 Jul 2025 HBS Working Knowledge That Emotional Wellness App on Your Phone May Do More Harm Than Good Re: Julian De Freitas 18 Jul 2025 Harvard Business Review Using Gen AI for Early-Stage Market Research... View Details
  • August 2020
  • Article

Does Spending Money on Others Promote Happiness? A Registered Replication Report

By: Lara B. Aknin, Elizabeth W. Dunn, Jason Proulx, Iris Lok and Michael I. Norton
Research indicates that spending money on others—prosocial spending—leads to greater happiness than spending money on oneself (e.g., Dunn, Aknin, & Norton, 2008, 2014). These findings have received widespread attention because they offer insight into why people engage... View Details
Keywords: Prosocial Spending; Generosity; Well-being; Replication; Happiness; Behavior; Spending
Related
  • May 2025
  • Case

IQanat: Empowering Rural Youth in Kazakhstan

By: Boris Groysberg and Maxim Pike Harrell
In June 2025, IQanat CEO Aliya Salikova considered scaling opportunities for the foundation, which provided educational opportunities for children from rural regions of Kazakhstan. Established by Kazakhstani businessman and philanthropist Aidyn Rakhimbayev, IQanat... View Details
Keywords: Mission and Purpose; Organizational Change and Adaptation; Leadership; Social Enterprise; Social Entrepreneurship; Growth and Development Strategy; Growth Management; Rural Scope; Philanthropy and Charitable Giving; Equality and Inequality; Education Industry; Central Asia; Kazakhstan
Related
  • Web

Health Care Initiative - Health Care

Jun 2025 | EMORY Got emotional wellness app? It may be doing more harm than good. Re: Julian De Freitas 25 Jun 2025 | Harvard Gazette Funding Today, Entrepreneurship Tomorrow. Or Not. Re: Jeff Bussgang 02 May 2025 | Harvard Gazette... View Details
  • 08 Oct 2020
  • Research & Ideas

Keep Your Weary Workers Engaged and Motivated

motivated, to find meaning at work during this crisis. Research by Harvard Business School Dean Nitin Nohria and colleagues suggests that people are guided by four basic emotional needs, or drives, that are the product of our common... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 14 Feb 2022
  • Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

Leading through uncertainty takes not only good judgment, but also the emotional resilience to shake off self-doubt and fear. While digital natives and digital-first executives have experienced the benefits of "failing quickly and often,"... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology
  • 25 Jun 2024
  • Research & Ideas

Rapport: The Hidden Advantage That Women Managers Bring to Teams

course, the next question is: Can we train one type of manager to act like the other when it would be performance-enhancing to do so?” Why rapport makes a difference Scheduling workers is a logistical puzzle, but it’s also an emotional... View Details
Keywords: by Kara Baskin; Food & Beverage
  • 16 Jan 2006
  • Research & Ideas

What Customers Want from Your Products

get done, and design products and brands that fill that need. In this excerpt, the authors look at designing products that do a job rather than fill a product segment. With few exceptions, every job people need or want to do has a social, a functional, and an View Details
Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products

    Rafael M. Di Tella

    I received my first degree in Economics in 1990 from the Universidad de Buenos Aires, Argentina and a D.Phil in Economics from Oxford University in 1996. After a short stay in Argentina I joined Harvard Business School in July 1997, where I... View Details

    Keywords: broadcasting; state government
    • 2025
    • Book

    Talk: The Science of Conversation and the Art of Being Ourselves

    By: Alison Wood Brooks
    We all struggle with difficult conversations, but we're often not very good at easy ones either. Though we do it all the time, conversation is one of the most complex, demanding, and delicate of all human tasks, rife with possibilities for misinterpretation and... View Details
    Keywords: Interpersonal Communication
    Related
    • 17 Feb 2012
    • Working Paper Summaries

    Breaking Them In or Revealing Their Best? Reframing Socialization around Newcomer Self-Expression

    Keywords: by Dan Cable, Francesca Gino & Brad Staats
    • Article

    Passion Penalizes Women and Advantages (Unexceptional) Men in High-Potential Designations

    By: Joyce He, Jon M. Jachimowicz and Celia Moore
    High potential programs offer a swift path up the corporate ladder for those who secure a place on them. However, the evaluation of “potential” occurs under considerable uncertainty, creating fertile ground for gender bias. We document that men are more likely than... View Details
    Keywords: Passion; Potential; Gender; Motivation and Incentives; Performance; Talent and Talent Management
    Related
    • 2023
    • Working Paper

    The Irredeemability of the Past: Determinants of Reconciliation and Revenge in Post-Conflict Settings

    By: Kristen Kao, Kristin Fabbe and Michael Bang Petersen
    In the aftermath of violent conflict, identifying former enemy collaborators versus innocent bystanders forced to flee violence is difficult. In post-conflict settings, internally displaced persons (IDPs) risk becoming stigmatized and face difficulties... View Details
    Keywords: Conflict and Resolution; War; Refugees; Moral Sensibility; Behavior; Public Opinion; Lawfulness; Iraq
    Related
    • March 2023
    • Case

    Between Two Minds: The Staglin Family

    By: Lauren Cohen, Ronnie Stangler and Grace Headinger
    Garen Staglin, Founder and Chairman of One Mind, reflected on his life’s work in brain health. As he contemplated stepping down in the next few years, he weighed how to pass along this legacy to his son, Brandon Staglin, the impetus behind and next generation of the... View Details
    Keywords: Nonprofit Organizations; Well-being; Management Succession; Family Ownership; Mission and Purpose; Health Industry
    Related

      Passion Penalizes Women and Advantages (Unexceptional) Men in High-Potential Designations

      High potential programs offer a swift path up the corporate ladder for those who secure a place on them. However, the evaluation of “potential” occurs under considerable uncertainty, creating fertile ground for gender bias. We document that men are more likely than... View Details
      • 07 Feb 2017
      • Research & Ideas

      The Right Way to Cry in Front of Your Boss

      Negotiation, Organizations & Markets unit. But instead of apologizing for being emotional, apologize for being passionate, she advises. “Saying you’re emotional is about you, whereas saying you’re passionate is about what the... View Details
      Keywords: by Roberta Holland
      • 17 Feb 2020
      • Sharpening Your Skills

      How Entrepreneurs Can Find the Right Problem to Solve

      Ethnography. Observing prospects performing the job you hope to improve or replace can be extremely insightful. You may find hacks they would never tell you about in an interview or discover a whole new set of problems in their process. View Details
      Keywords: by Julia Austin
      • 07 Feb 2022
      • Research & Ideas

      Digital Transformation: A New Roadmap for Success

      the emotional side of digital transformation Digital transformation can be bewildering and exhausting for leaders and employees alike. Emerging digital technologies are disrupting everything from supply chains and manufacturing to selling... View Details
      Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

        Nitin Nohria

        Nitin Nohria served as the tenth dean of Harvard Business School from 2010-2020. He previously served as co-chair of the Leadership Initiative, Senior Associate Dean of Faculty Development, and Head of the Organizational Behavior unit.

        As Dean, building on... View Details

        Keywords: accounting industry; arts; biotechnology; emerging market private equity; energy; executive search; financial services; green technology; health care; high technology; industrial goods; information technology industry; infrastructure industry; investment banking industry; legal services; management consulting; manufacturing; oil ＆ gas; petroleum; pharmaceuticals; professional services
        • Profile

        Fatima Albassam

        problems refugees faced. I thought it was poverty, health, the need for shelter, but the director came back with one word: idleness.” The camp itself offered 200 jobs, for which more than 7,000 people applied.“It’s not just about income,” says Fatima. “It takes a... View Details