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- Faculty Publications (326)
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- All HBS Web (533)
- Faculty Publications (326)
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
diffused into the market. The debate was this: Did Microsoft win because its Internet Explorer was the technologically superior product to Netscape Navigator, or was Microsoft just more successful at the distribution end by convincing... View Details
- 15 May 2012
- First Look
First Look: May 15
Distributed Innovation Author:Carliss Y. Baldwin Abstract Systems of distributed innovation-so-called business ecosystems-have become increasingly prevalent in many industries. These entities generally... View Details
Keywords: Carmen Nobel
- 20 Feb 2013
- News
Thanking Veterans Online
government agency that delivered benefits to veterans through offline channels required a DD 214—and an in-person visit—in order to prove their status and to claim benefits. "The current status quo is horribly unjust to veterans," said... View Details
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
wholesale clubs, and the like. For instance, Robert Mondavi now sells 10 percent of its wine in unit terms through Costco. These changes in the retail and distribution channels present substantial challenges... View Details
- 29 Sep 2009
- First Look
First Look: September 29
Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel Authors:Dennis Campbell and Frances X. Frei Publication:Management Science (forthcoming) Abstract This paper... View Details
Keywords: Martha Lagace
- 06 Jul 2015
- News
Lights! Camera... Market!
snack his company produces from the potatoes grown on the very farm featured in the movie. While not a single package of Terra Chips graced the screen, the company’s behind-the-scenes financial, marketing, and distribution support of the... View Details
- Web
Past Projects | Social Enterprise | Harvard Business School
central planning tool for the project and guides the early development of the project. Research on financial distribution channels for Enterprise solutions to Poverty Spring 2014 | Focus: Financial Inclusion... View Details
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
out under-performing distributors, shed unprofitable or unreliable customers, deleted poor-selling products from your portfolio, and concentrated your marketing dollars on media and channels that you could prove delivered a strong return... View Details
- August 2000 (Revised February 2003)
- Case
Borders Group, Inc.
By: Zeynep Ton and Ananth Raman
Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind Amazon.com and Barnes & Noble in leveraging the Internet for book retailing, although it... View Details
Keywords: Supply Chain Management; Customer Value and Value Chain; Distribution Channels; Service Operations; Business Growth and Maturation; Economic Growth; Industry Growth; Growth and Development; Internet; Business Model; Order Taking and Fulfillment; Supply and Industry; Retail Industry; Publishing Industry
Ton, Zeynep, and Ananth Raman. "Borders Group, Inc." Harvard Business School Case 601-037, August 2000. (Revised February 2003.)
- 23 Dec 2008
- First Look
First Look: December 23, 2008
etc.) to implement the new strategy. Purchase the case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109015 BMW's Project Switch (B): Importers vs. National Sales Companies Harvard Business School Supplement 509-024 BMW is faced... View Details
Keywords: Martha Lagace
- 24 Apr 2007
- First Look
First Look: April 24, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307070 Nike Inc.: Heading Toward 2010 Harvard Business School Case 207-105 This is a short case (2 pages), which can be distributed and discussed in class as an update through... View Details
Keywords: Sean Silverthorne
- 26 Feb 2008
- First Look
First Look: February 26, 2008
Direct Channels Authors:Jill Avery, Thomas J. Steenburgh, John A. Deighton, and Mary Caravella Abstract We assess the effects of opening physical retail stores on direct-to-consumer channel sales. Our data... View Details
Keywords: Martha Lagace
- 04 Oct 2016
- First Look
October 4, 2016
innovation qualities, and firm size affects innovation incentives. This framework allows us to analyze how different types of innovation contribute to economic growth and how the firm size distribution can have important consequences for... View Details
- 23 Aug 2004
- Research & Ideas
Strategy for Small Fish
The art of business today seems to be the ability to influence resources your company doesn't own—resources such as the production scheduling of manufacturing partners, the packaging requirements of distribution partners, and the... View Details
Keywords: by Marco Iansiti & Roy Levien
- 21 Mar 2018
- Blog Post
Telling Your Story: How to Create a Powerful Personal Digital Brand
blogs, videos, or podcasts), will need to set aside more time for content creation and distribution. Choose your channels – and leverage a "secret weapon"No one can cover every social media channel. For the business... View Details
- 08 Jul 2025
- Blog Post
In-Office, Remote, or Hybrid: Strategies for Success
Clarity and Connection Matter Clear, consistent communication is essential for remote team success. Without the ease of daily hallway chats, teams must be intentional about how and when they communicate. Set expectations around preferred View Details
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
standard for workers in construction, farming, and other professions that require strenuous outdoor labor. SMI built a successful national sales base from its headquarters in Massachusetts by establishing channels with large department... View Details
- December 2010
- Case
Oral Rehydration Therapy
By: Nava Ashraf and Claire Qureshi
This case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy (ORT). ORT treated extreme dehydration caused by diarrhea, which was a leading... View Details
Keywords: Health Care and Treatment; Innovation Strategy; Problems and Challenges; Developing Countries and Economies; Technological Innovation; Distribution Channels; Emerging Markets; Consumer Behavior; Performance Consistency; Performance Evaluation; Health Industry; Africa; Asia
Ashraf, Nava, and Claire Qureshi. "Oral Rehydration Therapy." Harvard Business School Case 911-035, December 2010. (Request a courtesy copy.)
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
ship-from-store (SFS), to increase their store productivity and expand their integrated presence across multiple retail channels (i.e. brick-and-mortar store, web, and mobile; also known as omnichannel retailing). The Scale Of The Threat... View Details
- 22 Mar 2016
- First Look
March 22, 2016
institutions. It explores as well new efforts to understand the micro mechanisms and channels by which host countries can benefit from multinational activity, within and between firm productivity increases. Publisher's link:... View Details
Keywords: Sean Silverthorne