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Show Results For
- All HBS Web
(4,319)
- People (7)
- News (1,019)
- Research (2,203)
- Events (57)
- Multimedia (97)
- Faculty Publications (1,755)
- March 2020
- Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
- 28 Jan 2014
- Working Paper Summaries
Digital Discrimination: The Case of Airbnb.com
- November 9, 1998
- Article
Digital Media: Cutting through the Hype
By: J. A. Deighton and Patrick Barwise
Keywords: Media
Deighton, J. A., and Patrick Barwise. "Digital Media: Cutting through the Hype." Mastering Marketing Financial Times (November 9, 1998), 2–4.
- January 2025 (Revised February 2025)
- Teaching Note
Worten Portugal: Becoming a Digital Marketplace
By: Antonio Moreno, Pedro Amorim, Margaret Underwood and Gamze Yucaoglu
Teaching Note for HBS Case No. 622-062. View Details
- May 2021
- Teaching Note
Michelin: Building a Digital Service Platform
By: Sunil Gupta
Teaching Note for HBS Case No. 520-061. View Details
- April 2010 (Revised June 2011)
- Background Note
Television Competes for a Digital Audience
By: Stephen P. Bradley and Nancy Bartlett
In the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online... View Details
Bradley, Stephen P., and Nancy Bartlett. "Television Competes for a Digital Audience." Harvard Business School Background Note 710-476, April 2010. (Revised June 2011.)
- March 2003 (Revised October 2007)
- Teaching Note
Tele-Communications, Inc.: Accelerating Digital Deployment (TN)
Teaching Note for (9-899-141). View Details
- 05 Jun 2017
- HBS Conference
Digital Technologies in the Social Sciences
- 11 May 2017
- HBS Conference
Digital Initiative Discussion & Symposium (DIDS)
- 07 May 2020
- HBS Conference
Digital Initiative Discussion & Symposium (DIDS)
- 03 Nov 2019
- HBS Conference
Business and Policy Perspectives on Digital
- 27 Feb 2019
- News
Privacy in the Digital Age: An Interview with Leslie John
- 2023
- Article
Digital Health Reimbursement Strategies of 8 European Countries and Israel: Scoping Review and Policy Mapping
By: Robin van Kessel, Divya Srivastava, Ilias Kyriopoulos, Giovanni Monti, David Novillo-Ortiz, Ran Milman, Wojciech Wilhelm Zhang-Czabanowski, Greta Nasi, Ariel Dora Stern, George Wharton and Elias Mossialos
Background: The adoption of digital health care within health systems is determined by various factors, including pricing and reimbursement. The reimbursement landscape for digital health in Europe remains underresearched. Although various emergency reimbursement... View Details
Keywords: Technology Adoption; Health Care and Treatment; Cross-Cultural and Cross-Border Issues; Price; Health Industry; Europe; Israel
van Kessel, Robin, Divya Srivastava, Ilias Kyriopoulos, Giovanni Monti, David Novillo-Ortiz, Ran Milman, Wojciech Wilhelm Zhang-Czabanowski, Greta Nasi, Ariel Dora Stern, George Wharton, and Elias Mossialos. "Digital Health Reimbursement Strategies of 8 European Countries and Israel: Scoping Review and Policy Mapping." e49003. JMIR mHealth and uHealth 11 (2023).
- 01 Sep 2020
- Working Paper Summaries
Transaction Cost Economics in the Digital Economy: A Research Agenda
- October 2005
- Supplement
Mercury Rising: Knight Ridder's Digital Venture (DVD)
Gilbert, Clark. "Mercury Rising: Knight Ridder's Digital Venture (DVD)." Harvard Business School Video Supplement 806-715, October 2005.
- 21 Oct 2024
- Podcast
Sunil Gupta on Data-Driven Digital Marketing Strategies
In this episode of The Parlor Room podcast, Chris sits down with renowned marketing expert and Harvard Business School Professor Sunil Gupta to explore digital marketing’s transformative power. Gupta delves into data analytics’ critical role in shaping effective... View Details
- 15 Oct 2013
- News