Publications

15 Oct 2020
Research & Ideas

IT Job Wages Are No Longer 'Exceptional'

area. [Image: iStock Photo] Related Reading What We Learned from Reading Jeff Bezos’ Patents Are Digital Organizations Better at Overcoming COVID? Immigration Policies Threaten American Competitiveness Have... View Details

Keywords: by Rachel Layne; Information Technology

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

investment firm Act III Holdings, said that although sales at restaurants in his investment portfolio were initially down more than 80 percent, he’s seen incremental improvements each week as more locations implement creative ways to improve sales, such as View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

11 Jan 2021
Research & Ideas

Is A/B Testing Effective? Evidence from 35,000 Startups

with Sharique Hasan and Aaron Chatterji of Duke University’s Fuqua School of Business, examined 35,262 high-tech startups founded globally between 2008 and 2013. They detailed their results in the working paper, Digital Experimentation... View Details

Keywords: by Kristen Senz

27 Jun 2017
First Look

First Look at New Research and Ideas, June 27

they overcame huge obstacles to execute their strategies in industries as diverse as renewable energy, organic food, natural beauty, eco-tourism, recycling, architecture, and finance. The pioneering efforts to build certification schemes... View Details

Keywords: Sean Silverthorne

March 2023 (Revised June 2023)
Teaching Note

Ransomware Attack at Springhill Medical Center

By: Suraj Srinivasan and Li-Kuan (Jason) Ni

Teaching Note for HBS Case No. 123-065. In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to... View Details

February 2021 (Revised March 2022)
Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien

TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details

28 Feb 2017
First Look

First Look at New Research, February 28

the start-up movement about how best to organize and execute new ventures as “business experiments.” These lessons from the “start-up garage” enable established corporations to make progress on new ventures in a disciplined, fact-based... View Details

Keywords: Sean Silverthorne

April 2021
Case

Transforming BlackBerry: From Smartphones to Software

By: Ranjay Gulati and Nicole Tempest Keller

On the verge of failure, BlackBerry brought in John Chen as CEO in 2013 to orchestrate a bold turnaround of the company. Once an iconic leader in the smartphone market, BlackBerry was best known for its tactile QWERTY keyboard, strong security, and a focus on business... View Details

Keywords: Pivot; Managing Change; Turnaround; Smartphone; Change Management; Leading Change; Transformation; Organizational Change and Adaptation; Digital Platforms; Change; Information Infrastructure; Applications and Software; Competitive Strategy; Cybersecurity; Technology Industry; Transportation Industry; Canada

09 Mar 2003
Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

customers. Eventually, of course, the integrated mills ran out of markets to flee to. 3. Disruptive opportunities require a separate business-planning process. All innovative ideas start out as half-baked propositions. They then go through a shaping process as they... View Details

Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

Research Summary

Overview

By: Kris Johnson Ferreira

Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details

Keywords: E-commerce; Analytics; Revenue Management; Pricing; Assortment Planning; Field Experiments; Operations; Supply Chain; Supply Chain Management; Retail Industry

19 Apr 2004
Research & Ideas

Birth of the American Salesman

"The development of modern sales management is an uniquely American story." Why do you think this is? Walter Friedman: In the early nineteenth century, many nations, certainly all the European ones, had traveling peddlers and peddling networks. But no nation... View Details

Keywords: by Laura Linard

23 Sep 2022
Research & Ideas

8 Strategies to Sustain Business Innovation

leading innovation in changing environment.” 1. Understand the opportunity paradox How can organizations capture new growth most effectively? “If you’re doing something new, it is inevitably going to be difficult,” McDonald says. The... View Details

Keywords: by Lane Lambert

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

software deployments, and new coordinated routines across teams. The best can use this as an opportunity to experiment and learn where technology can deliver service or enable more flexible work arrangements. To learn more, read Are View Details

Keywords: by Sean Silverthorne

2019
Book

Operations in an Omnichannel World

By: Santiago Gallino and Antonio Moreno

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in... View Details

Keywords: Omnichannel; Omnichannel Retail; Retail; Operations; Management; Supply Chain Management; Business Model; Organizational Change and Adaptation

Find at Harvard

March 2016 (Revised February 2023)
Teaching Note

Advertising Experiments at RestaurantGrades

By: Michael Luca, Weijia Dai and Hyunjin Kim

Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details

Keywords: Advertising Campaigns; Marketing; Digital Marketing; Analysis; Performance Effectiveness

02 Jun 2009
First Look

First Look: June 2, 2009

their help. This concern is particularly acute when making contributions to organizations that serve heterogeneous populations. While we have considerable evidence that donors are more generous if they know their assistance benefits a... View Details

Keywords: Martha Lagace

03 Dec 2020
Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

and layoffs. Questions that CEOs raised with us included: “What are best practices for digital terminations?” and “If the economy worsens and you have to consider reducing payroll, what’s the most effective way?” As we look ahead to what... View Details

Keywords: by Boris Groysberg and Sarah Abbott

August 2022
Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo

Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details

Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry

August 2022
Case

SuperRare: Turning an NFT Marketplace into a DAO

By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein

In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to... View Details