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  • All HBS Web  (595)
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    • News  (145)
    • Research  (351)
    • Events  (1)
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  • Faculty Publications  (202)
← Page 21 of 595 Results →
  • April 2007
  • Teaching Note

iPod vs. Cell Phone: A Mobile Music Revolution? (TN)

By: David B. Yoffie
Teaching note to 707419. View Details
Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Music Industry
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Yoffie, David B. "iPod vs. Cell Phone: A Mobile Music Revolution? (TN)." Harvard Business School Teaching Note 707-548, April 2007.

    Michael Kaplan

    Fullbeauty brands by Goldman Sachs and Oaktree; negotiations for a potential debt refinancing by a major US department store; partnership with a leading private equity firm to purchase a national specialty retailer and brand; investment... View Details
    Keywords: Consumer Products & Packaged Goods;#20;#Ecommerce;#19;#Digital Health;#29;#Entertainment;#30;#Fashion, Beauty, Apparel, & Retail;#31;#Finance;#55;#Music
    • Blog

    Tech Power at HBS: Faculty Boost Technology Ecosystem

    Education, she is part of the teaching team for the Advanced Management Program and Leading as an LGBTQ+ Executive. Moon's research covers strategy, branding innovation, and culture, focusing on youth and the View Details
    • August 2009 (Revised August 2010)
    • Case

    Slanket: Responding to Snuggie's Market Entry

    By: John A. Deighton and Leora Kornfeld
    How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
    Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
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    Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
    • 10 Jun 2022
    • Blog Post

    New Venture Competition 2022: Business and Environment Ventures

    anywhere, anytime. SunriseDomingo Garcia-Huidobro, MBA 2022Solar marketplace for Latin America connecting homeowners, qualified local installers, and banks. Our mission is to offer a hassle-free digital platform to design, quote, and... View Details
    • 12 Sep 2017
    • First Look

    First Look at New Research and Ideas, September 12, 2017

    https://www.hbs.edu/faculty/Pages/item.aspx?num=53200 September–October 2017 Harvard Business Review Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers By: Iansiti, Marco, and Karim R.... View Details
    Keywords: Carmen Nobel
    • February 2022
    • Teaching Note

    AptDeco: Circular Economy Furniture Marketplace

    By: Ayelet Israeli
    Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details
    Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
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    Israeli, Ayelet. "AptDeco: Circular Economy Furniture Marketplace." Harvard Business School Teaching Note 522-078, February 2022.
    • 03 Aug 2010
    • First Look

    First Look: August 3

    Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog View Details
    Keywords: Martha Lagace
    • 25 Aug 2022
    • News

    Vision: To Go-Go

    “We’re promoting digital brands, and people need to trust those brands without knowing them,” Azuero says. “Getting that first client, that first user, is harder.” Still, he and Izquierdo are bullish on... View Details
    Keywords: Alexander Gelfand; entrepreneurship; foodtech; startup; Latin America
    • 13 Jun 2018
    • News

    The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)

    and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and realized this View Details
    • 12 Dec 2016
    • HBS Case

    Business Lessons from Dwayne 'The Rock' Johnson

    digital channel,” said Elberse. “It will be interesting to analyze how that move fits into the broader picture of how his brand and company are evolving.” Elberse is impressed with the business acumen and... View Details
    Keywords: Re: Anita Elberse; Motion Pictures & Video; Entertainment & Recreation
    • May 2022
    • Supplement

    Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign

    By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
    This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details
    Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
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    Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
    • 01 Sep 2018
    • News

    The True Value of a Tweet

    media’s impact on the bottom line. You and your colleagues have taken a critical look at the assumption that social media works by attracting followers, which exposes the brand and in turn leads to sales. What’s wrong with that line of... View Details
    Keywords: Jen McFarland Flint
    • 25 Sep 2006
    • Research & Ideas

    How Software Platforms Revolutionize Business

    independent developers to build new features. The cell phone has become a lucrative platform for more than handset makers—also in on the party are makers of digital cameras, music services, and organizer software. Not only are existing... View Details
    Keywords: by Sean Silverthorne; Video Game; Web Services
    • 04 Oct 2016
    • Blog Post

    Why We Recruit: CVS Health

    of health. Through its approximately 9,600 retail pharmacies under the CVS, Navarro and Longs Drugs brand names, more than 1,135 walk-in MinuteClinc locations, a leading pharmacy benefits manager with more than 75 million plan members, a... View Details
    Keywords: Health Care
    • 19 Jan 2022
    • In Practice

    7 Trends to Watch in 2022

    As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
    Keywords: by HBS News
    • 23 Jan 2019
    • Sharpening Your Skills

    Sports: Lessons for Managers

    the most recognized sports brands in the world. Here's how he did it. In the Future of Sports Investing, Media Is the Best Bet Sports investing is no longer just about buying teams and selling beer. Media, View Details
    Keywords: by Sean Silverthorne; Sports
    • 01 Apr 2000
    • News

    Getting the Message

    years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
    Keywords: Susan Young
    • 09 Jun 2015
    • First Look

    First Look: June 9, 2015

    interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details
    Keywords: Sean Silverthorne
    • 01 Oct 1998
    • News

    Tech Trekker

    products outside the United States, which amounted to 50 percent of its entire business. Again Lang made good - under her leadership Lotus's international products outpaced those of all competitors, including industry giant Microsoft, on cost and time-to-market. In... View Details
    Keywords: Marguerite Rigoglioso
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