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Publications

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  • All HBS Web  (595)
    • People  (1)
    • News  (145)
    • Research  (351)
    • Events  (1)
    • Multimedia  (6)
  • Faculty Publications  (202)

Show Results For

  • All HBS Web  (595)
    • People  (1)
    • News  (145)
    • Research  (351)
    • Events  (1)
    • Multimedia  (6)
  • Faculty Publications  (202)
← Page 21 of 595 Results →
  • 14 Mar 2014
  • Blog Post

Looking to the Next Decade of Change: A Recap of the 10th Annual Retail & Luxury Goods Conference

is luxury?” to practical topics such as “How do you grow retail and brand across geographies and channels?” the responses were diverse and underscored how companies have developed tailored strategies based on their answers to these... View Details
Keywords: Consumer Products / Retail
  • 01 Dec 2016
  • News

Case Study: Sweat the Technique

version first. Launch it to test real demand and to better understand usage patterns and segments. If it is successful, raising more capital for developing the digital shouldn’t be a problem. You can then position a more sophisticated... View Details
Keywords: Dan Morrell
  • 28 May 2019
  • News

Case Study: Building the Base

Illustration by Edmon de Haro Illustration by Edmon de Haro The idea for the Portland, Oregon–based digital media startup News Bling was born out of the late-night hours of November 8, 2016, when Nupur Patel (MBA 2017) rubbed the fog of... View Details
Keywords: Jen McFarland Flint; News, Library, Internet, and Other Services; Information
  • Blog

Tech Power at HBS: Faculty Boost Technology Ecosystem

Education, she is part of the teaching team for the Advanced Management Program and Leading as an LGBTQ+ Executive. Moon's research covers strategy, branding innovation, and culture, focusing on youth and the View Details
  • Web

Staff Directory | Baker Library

insights connect with business professionals in meaningful ways. Dimitri’s background spans digital marketing—where he supported pharmaceutical brands focused on rare diseases—and web publishing for... View Details
  • 23 Oct 2019
  • News

Understanding Business Firsthand in South Korea

Korean soldier immediately asked for a Choco Pie, a beloved South Korean treat that is banned in the north. The soldier’s request is a dramatic example of the popularity of the round, chocolate-covered, marshmallow-filled cake. Building on this View Details
Keywords: Global Understanding; Internationalization; Educational Innovation
  • 22 Feb 2000
  • Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

"What is the nature of loyalty?" HBS Professor Gerald Zaltman asks. But it's not brand loyalty he's concerned with: rather, it's loyalty in its most fundamental sense. "What is the anatomy of loyalty?" he continues. "What is the meaning... View Details
Keywords: by Martha Lagace
  • 25 Aug 2022
  • News

Vision: To Go-Go

“We’re promoting digital brands, and people need to trust those brands without knowing them,” Azuero says. “Getting that first client, that first user, is harder.” Still, he and Izquierdo are bullish on... View Details
Keywords: Alexander Gelfand; entrepreneurship; foodtech; startup; Latin America
  • 03 Aug 2010
  • First Look

First Look: August 3

Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog View Details
Keywords: Martha Lagace
  • 13 Jun 2018
  • News

The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)

and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and realized this View Details
  • 09 Mar 2020
  • Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

demand for the various allergy products, which included several brands and package quantities, while modeling algorithmic price competition by the firms. When compared with a simulation in which each firm exhibited traditional (symmetric)... View Details
Keywords: by Kristen Senz; Retail
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic View Details
Keywords: Carmen Nobel
  • 10 May 2016
  • First Look

May 10, 2016

Decline and Encarta's Emergence By: Greenstein, Shane Abstract—The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft’s... View Details
Keywords: Carmen Nobel
  • May 2022
  • Supplement

Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
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Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

The customer rewards cards that clutter wallets and clog key chains of many a shopper may soon be no more, as retailers move from physical to digital (read: mobile apps) forms of loyalty program member identification. It's a smart... View Details
Keywords: by Maggie Starvish; Retail
  • 04 Oct 2016
  • Blog Post

Why We Recruit: CVS Health

of health. Through its approximately 9,600 retail pharmacies under the CVS, Navarro and Longs Drugs brand names, more than 1,135 walk-in MinuteClinc locations, a leading pharmacy benefits manager with more than 75 million plan members, a... View Details
Keywords: Health Care
  • 04 Sep 2019
  • News

Alumni and Faculty Books for September 2019

science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details
  • 22 Jan 2019
  • Blog Post

Balancing the Ideal with the Real: Conveying Corporate Culture to Candidates

done.” Similarly, Restaurant Brands International (RBI), home of Tim Hortons, Popeyes, and Burger King, “has a very meritocratic, performance-based culture,” says Naira Saeed (HBS MBA 2017), Tim Hortons’ Director of Operations for Central... View Details
Keywords: Consumer Products / Retail
  • Web

3 Technologies that Will Change the World - Course Catalog

creating new forms of value capture (NFT’s for example) and, most of all, moving the provision of trust from institutions and governments to network protocols that have no central authority. They challenge the core notions of brand value,... View Details
  • Web

Souvenirs & Novelties - The Art of American Advertising

The Art of “Posting” Brand Name Management A Marketing Revolution “The province of the advertising novelty is to present to the customer . . . something of a tangible or more or less permanent value.” Fowler’s Publicity Encyclopedia ,... View Details
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