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  • All HBS Web  (599)
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    • News  (145)
    • Research  (352)
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Show Results For

  • All HBS Web  (599)
    • People  (1)
    • News  (145)
    • Research  (352)
    • Events  (1)
    • Multimedia  (6)
  • Faculty Publications  (206)
← Page 21 of 599 Results →
  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

independent developers to build new features. The cell phone has become a lucrative platform for more than handset makers—also in on the party are makers of digital cameras, music services, and organizer software. Not only are existing... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

that priming relevant networks (e.g., family or friends) makes products associated with those networks more attractive. Read the paper: http://www.people.hbs.edu/mnorton/anik norton.pdf The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The... View Details
Keywords: Sean Silverthorne
  • August 2009 (Revised August 2010)
  • Case

Slanket: Responding to Snuggie's Market Entry

By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
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Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
  • 13 Dec 2018
  • Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

site," she says. "I found that I loved creating in-person experiences over digital content." In April 2017, Cynthia decided to pivot away from Confetti Kitchen. "I had no energy, no funds, and no focus. I was exhausted... View Details

    Michael Kaplan

    Fullbeauty brands by Goldman Sachs and Oaktree; negotiations for a potential debt refinancing by a major US department store; partnership with a leading private equity firm to purchase a national specialty retailer and brand; investment... View Details
    Keywords: Consumer Products & Packaged Goods;#20;#Ecommerce;#19;#Digital Health;#29;#Entertainment;#30;#Fashion, Beauty, Apparel, & Retail;#31;#Finance;#55;#Music
    • May 2022
    • Supplement

    Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

    By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
    This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
    Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
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    Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
    • April 2007
    • Teaching Note

    iPod vs. Cell Phone: A Mobile Music Revolution? (TN)

    By: David B. Yoffie
    Teaching note to 707419. View Details
    Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Music Industry
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    Yoffie, David B. "iPod vs. Cell Phone: A Mobile Music Revolution? (TN)." Harvard Business School Teaching Note 707-548, April 2007.
    • Web

    Scrapbooks & Collectibles- The Art of American Advertising

    Collectibles The Art of “Posting” Brand Name Management A Marketing Revolution “The number of people who save handsome advertising cards when they get a chance to get them is larger now than ever. . . . The ultimate destination of all... View Details
    • 20 Aug 2024
    • Book

    Why Competing With Tech Giants Requires Finding Your Own Edge

    native brands. Founded in 2011 by ex-Googler Steven Yang, Anker sells digital accessories—batteries, cables, chargers, and so forth. These products are also offered by hundreds of other manufacturers or agents. In addition to renowned... View Details
    Keywords: by Feng Zhu; Technology; Information Technology
    • 01 Sep 2018
    • News

    The True Value of a Tweet

    media’s impact on the bottom line. You and your colleagues have taken a critical look at the assumption that social media works by attracting followers, which exposes the brand and in turn leads to sales. What’s wrong with that line of... View Details
    Keywords: Jen McFarland Flint
    • 01 Dec 2016
    • News

    Carving a Niche

    strategy for building Faction embraces that aura of distinction (“for the few” is one tagline) while leveraging several key retailing trends. “The average size of an interesting, exciting brand is smaller and more premium than it used to... View Details
    Keywords: Julia Hanna
    • 12 Dec 2016
    • HBS Case

    Business Lessons from Dwayne 'The Rock' Johnson

    digital channel,” said Elberse. “It will be interesting to analyze how that move fits into the broader picture of how his brand and company are evolving.” Elberse is impressed with the business acumen and... View Details
    Keywords: Re: Anita Elberse; Motion Pictures & Video; Entertainment & Recreation
    • 23 Oct 2019
    • News

    Understanding Business Firsthand in South Korea

    Korean soldier immediately asked for a Choco Pie, a beloved South Korean treat that is banned in the north. The soldier’s request is a dramatic example of the popularity of the round, chocolate-covered, marshmallow-filled cake. Building on this View Details
    Keywords: Global Understanding; Internationalization; Educational Innovation
    • 23 May 2017
    • First Look

    First Look at New Ideas and Research: May 23, 2017

    consumer distrust of domestic infant formula brands that still pervaded China in 2016. Foreign brands, priced at a substantial premium, were strongly preferred by consumers who could afford them. The field of domestic infant formula View Details
    Keywords: Carmen Nobel
    • 01 Apr 2002
    • News

    Career Transitions, Continuing Education Focus of Washington, D.C., Club

    innovative new programs, such as the club's "Books for Breakfast" series, which features authors from the cutting edge of academia and business. HBS professor Rosabeth Moss Kanter kicked off the program last year with Evolve!: Succeeding in the View Details
    Keywords: Colleges, Universities, and Professional Schools; Educational Services
    • Web

    Gallery - The Art of American Advertising

    “Posting” Brand Name Management A Marketing Revolution Contact Baker Library Historical Collections Baker Library | Bloomberg Center Harvard Business School Soldiers Field Boston , MA 02163 Phone: 617.495.6411 Email: histcollref@hbs.edu... View Details
    • 08 Dec 2015
    • First Look

    December 8, 2015

    bank leadership knew it needed to innovate to maintain that reputation in the digital era. The bank's chairman, CEO, and EVP of digital banking unit were evaluating their options. Should they have a separate... View Details
    Keywords: Sean Silverthorne
    • 01 Oct 1998
    • News

    Tech Trekker

    products outside the United States, which amounted to 50 percent of its entire business. Again Lang made good - under her leadership Lotus's international products outpaced those of all competitors, including industry giant Microsoft, on cost and time-to-market. In... View Details
    Keywords: Marguerite Rigoglioso
    • 01 Dec 2017
    • News

    2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping

    devices. And this year, we started using our voice to shop. Amazon launched that trend with Alexa, and recently Google and Walmart announced they are teaming up to do the same thing. We are in the early days of this digital commerce—it... View Details
    Keywords: Ron Johnson (MBA 1984), founder and CEO, Enjoy
    • 19 Dec 2017
    • First Look

    New Research and Ideas, December 19, 2017

    https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic View Details
    Keywords: Carmen Nobel
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