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Show Results For
- All HBS Web
(779)
- People (4)
- News (207)
- Research (462)
- Multimedia (2)
- Faculty Publications (150)
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global... View Details
- 28 May 2019
- News
Action Plan: Border Crossing
Collection, a California-based children’s clothing brand inspired by the global spirit of cultural connection. The company’s design team has found inspiration for Tea’s seasonal clothing collections in their... View Details
Keywords: Julia Hanna
- 01 Mar 2004
- News
Toy Story
daunting challenges, but they each expressed a zealous commitment to their work and a heartfelt belief in their products. Brand Recognition: Michael Moynihan Michael T. Moynihan (MBA 1993) was reintroduced to LEGO as an adult when his job... View Details
- 24 Mar 2017
- News
Personalizing the Path to Professional Success for Women
Many women hit a point in their career unsure which path to take or even how to move ahead. Lisa Skeete Tatum (MBA 1998) has designed what she calls the ideal “playbook” with Landit, a technology startup that offers a personalized career... View Details
- 01 Oct 2002
- News
Thinking Outside the Centerfold
most noted for have nothing to do with advertising and everything to do with advertising. We're this hybrid company that creates and distributes creative content designed to make brands famous.” View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
respondents concerned the misuse of such techniques. As Tom Henkel put it, "I'm sure the same companies that wasted time and money on poorly designed surveys and focus groups will engage in similarly misguided neuroscience and... View Details
Keywords: by James Heskett
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
In one recent case, Procter & Gamble purchased a company producing a low-cost, mass-produced disposable electric rotary toothbrush to be marketed under its famous Crest brand umbrella. As it turns out, its founders developed the... View Details
Keywords: by James Heskett
Linda J. Wachner
Wachner’s first success in fashion came in the mid-1970s while she was working in Warnaco’s lingerie division, Wagner’s. Perceiving that it was their uncomfortable and unfeminine design that made women “burn their bras,” Wachner... View Details
Keywords: Fabric & Apparel
- 01 Jun 2022
- News
Case Study: Glass Half Full
limited upside (no chance of brand extension, no reselling to existing customers), but you have to pay for customer acquisition even inside Amazon. Shopify requires you to invest in many things beyond product development and... View Details
- Web
A Marketing Revolution - The Art of American Advertising
that crossed the boundaries of art and commerce. Their rapidly proliferating advertising products reached audiences far and wide, permeating public spaces in bold designs and colors with instantly recognizable View Details
- 01 Aug 2002
- News
HBS Alumni Association Board of Directors: President's Report
the newly designed Alumni Web site (www.alumni.hbs.edu), which was launched earlier this summer. In addition, a subset of the committee worked with the School to develop an in-depth, informative, and lively presentation about the current... View Details
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
https://cb.hbsp.harvard.edu/cbmp/product/517069-PDF-ENG Harvard Business School Case 517-032 Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand The case traces the birth of Shang Xia, a joint venture between the Hermès Group and... View Details
Keywords: Carmen Nobel
- 01 Jun 2013
- News
EnTRIPreneurs
their insights about grassroots entrepreneurship to America's larger entrepreneurial community. Two stops on the itinerary: 1. Red Ants Pants (White Sulphur Springs, MT) RAP sells USA-made work clothes designed for women, including 70... View Details
- 02 Sep 2014
- First Look
First Look: September 2
faced and an inability to respond effectively once they did. We focus particularly on the problems GM encountered in developing the relational contracts essential to modern design and manufacturing. We discuss a number of possible causes... View Details
Keywords: Sean Silverthorne
- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
my life. Joking aside, getting great press or opening a large account are the entrepreneurial highs that keep us going. The most challenging part of the business is managing inventory. It is easy to be aspirational and to design the next... View Details
- Web
Marketing - HBS Online
Certificate Courses (3) Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks, 6-7 hrs/week Enroll by April 3 $1,850 Certificate New... View Details
- 01 Dec 2007
- News
Lighten Up
tents, and other gear for maximum performance, comfort, and enjoyment. And now, shoes. Last year the Timberland Company, a heavyweight in the footwear business, acquired the GoLite brand for its new line of strong but super-lightweight... View Details
- 01 Oct 1998
- News
Playing to Win
I think CEOs should not stay too long at any company." Louis-Dreyfus believes that successful global enterprises must be decentralized. While Adidas's corporate headquarters maintains authority over the company's mission, vision, and overall View Details
Keywords: Garry Emmons
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
health," one health advocate said. Consisting of a small barrel-shaped design that mimics an actual cigarette, the devices vaporize a liquid nicotine solution, which is then inhaled without the tar and carcinogens found in smoke.... View Details
- 01 Apr 2000
- News
HBS Global Conference Set for Berlin in June
Final plans are in place for the 2000 HBS Global Alumni Conference, to be held in Berlin, June 1316. Conference cochairmen Christoph-Matthias Brand (MBA '94) and Heiner Thorborg (12th ISMP) report that early registration is strong for the... View Details