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Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
- Teaching Interest
Space: Public and Commercial Economics
Space is a place of unparalleled possibility for humanity, and it is in the midst of a revolution. In this course, we will learn about this revolution and the companies, such as SpaceX, Blue Origin, Axiom, Planet, and more. We will be joined by leaders in the... View Details
- Forthcoming
- Article
Sticky Capital Controls
By: Miguel Acosta-Henao, Laura Alfaro and Andrés Fernández
There is much ongoing debate on the merits of capital controls as effective policy instruments. The differing perspectives are due in part to a lack of empirical studies that look at the intensive margin of controls, which in turn has prevented a quantitative... View Details
- Research Summary
The Business of Stem Cells
By: Debora L. Spar
In 2004, the topic of stem cell research made both medical and moral headlines. Buoyed by a series of technological breakthroughs, stem cell scientists grew increasingly convinced that they would eventually be able to use embryonic stem cells -- the pluripotent cells... View Details
- Teaching Interest
The Role of Government in Market Economies (RoGME)
RoGME is about one question: What is the proper role of government in market economies? We study the role of government as it plays out in the real world, using case studies to examine policies of current interest and importance.... View Details
- Research Summary
The Supply Chain Economy: A New Industry Categorization for Understanding Innovation in Services
By: Karen Mills
An active debate has centered on the importance of manufacturing for driving innovation in the U.S. economy. This paper offers an alternative framework that focuses on the role of suppliers of goods and services (the “supply chain economy”) in national performance. We... View Details
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