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- All HBS Web (829)
- Faculty Publications (133)
- Web
Digital Marketing Workshop - Course Catalog
going deep in areas like generative AI via ChatGPT4 with SEO and paid media, 0 and 1st-party customer data and privacy considerations, and multivariate testing methods for pricing new products online.... View Details
- Web
Strategy for Entrepreneurs - Course Catalog
ideas—is challenging. Signals are biased and noisy. Designing experiments is non-trivial, and running tests is expensive. Failure is hard to admit and learn from. Getting to and listening to feedback is challenging. The ideas with the... View Details
- 23 Jan 2019
- News
The Promise of Personalized Medicine
world, where we’ve ironed out the generalized process, we can say we need a blood sample, we need a muscle biopsy. And then from there we analyze, do the same thing, create their customized list of potential therapeutics that could work... View Details
- 10 Apr 2013
- Research & Ideas
Learning Curve: Making the Most of Outsourcing
that the teleradiology industry views its product as a commodity—that is, two qualified radiologists are expected to read the same image in the same way. That situation provided the research team an opportunity to test three questions... View Details
- 17 Aug 2010
- First Look
First Look: August 17
expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can... View Details
Keywords: Martha Lagace
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Last month, Boeing stock went wobbly on news that View Details
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Christensen. It's time for companies to look at products the way customers do: as a way to get a job done. Is Your iPhone Turning You Into a Wimp? The body posture inherent in operating everyday gadgets affects not only your back, but... View Details
Keywords: by Staff
- 12 Mar 2013
- First Look
First Look: March 12
But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
- 02 Oct 2013
- What Do You Think?
Is Leadership an Increasingly Difficult Balancing Act?
advantage in a world of impatient investors, restive employees, and demanding customers? Do they require leaders who have fewer answers, more questions, and a bias for testing and quick action? Are investors, employees, and View Details
Keywords: by James Heskett
- 29 Sep 2020
- Blog Post
New Life for Old Tech: Startup Provides Network Security Solutions for Obsolete Devices
legacy devices, so customers can understand how a device is functioning, how it has functioned in the past, and how it should be functioning within a network. The startup also provides tools that boost device performance within a network.... View Details
- 19 Nov 2019
- Op-Ed
Gender Bias Complaints against Apple Card Signal a Dark Side to Fintech
customers be able to see what pieces of data may have led to a loan rejection or a lower credit limit? Should regulators have access to the algorithms and test them for the impact they have on underserved or... View Details
- 01 Mar 2016
- News
Faculty Q&A: Price Check
application in an industry with the most room for improvement. Online retail, particularly online fashion, definitely fit the bill. Why is fashion a good place to focus? The industry faces several challenges that many other retailers don’t. There is quite a bit of... View Details
- 01 Dec 2015
- News
Case Study: Bionic Banking
sales will be your customers’ values, emotions, and cultural issues. I recommend you bring in 30-50 potential customers and test the sales proposition with them. Run those View Details
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
McKinsey to found Acorn Systems where he developed software to incorporate time equations into ABC. The software modeled how, for example, the time to process a customer order would vary depending on whether it was a standard or a View Details
Keywords: by Sarah Jane Gilbert
- 05 Sep 2012
- First Look
First Look: September 5
all its emphasis on data and number crunching, conventional strategic planning is not actually scientific. It lacks the hypothesis generation and testing that's at the heart of the scientific method. To produce novel and successful... View Details
Keywords: Sean Silverthorne
- Profile
Joseph Blair
It’s difficult to imagine Joe Blair standing still. A triathlete, currently training for a “half-Ironman” in the summer of 2013, Joe runs self-timed marathons. In his former life as an engineer, he took a great deal of pleasure tooling around the View Details
- 01 Dec 2015
- News
Complements to the Case Method
industry or region, and then going out and testing them in real life, that students can find those tiny gaps where it’s wrong— and where they can leverage with smart investments. “We don’t want the course to just be about polishing... View Details
- 16 Feb 2011
- News
Healthy Growth
has been chairman and CEO of IDEXX, a Maine-based firm that develops diagnostics and information technology for veterinarians, as well as testing technologies that ensure safe water, milk, and livestock production. According to the... View Details
- 19 Oct 2011
- News
A Good Look
businesses but pays close attention to the marketplace. “We listen to the consumer and to our customers who are feeling pressure from consumers to not include certain ingredients in their formulas,” says Levy. The regulatory environment... View Details
- 03 Aug 2017
- Blog Post
“I Can Acquire Important Skills, But Also Gain the Big Picture Perspective of a Founder.”
wanted to use the summer to test my interest.” Working with Kurt Piemonte, a Corporate Relations Director in Career and Professional Development at HBS, Rahil began sorting his way through the startup opportunities posted on Career Hub.... View Details
Keywords: Entrepreneurship