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  • 16 Jun 2009
  • First Look

First Look: June 16

Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly saturated in the cities, China Mobile needed to broaden its base of subscribers. Wang believed that further investment in China's rural villages was a key... View Details
Keywords: Martha Lagace
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

trainees how to assemble an aircraft wing—and has cut the time it takes them to do that task by 35%. At GE, factory workers have achieved a similar gain in efficiency by using voice commands in AR experiences to perform complex wiring. AR... View Details
Keywords: Carmen Nobel
  • November 2019
  • Article

Procedural Justice and the Risks of Consumer Voting

By: Tami Kim, Leslie John, Todd Rogers and Michael I. Norton
Firms are increasingly giving consumers the vote. Eight studies demonstrate that when firms empower consumers to vote, consumers infer a series of implicit promises—even in the absence of explicit promises. We identify three implicit promises to which consumers react... View Details
Keywords: Consumer Empowerment; Procedural Justice; Promises; Customer Relationship Management; Voting; Perception; Fairness; Risk Management
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  • 06 Jun 2016
  • Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

What makes a successful entrepreneurial leader? Is it the technical brilliance of Bill Gates? The obsessive focus on user experience of Steve Jobs? The vision, passion, and strong execution of Care.com’s Sheila Lirio Marcelo? Or maybe... View Details
Keywords: by HBS Working Knowledge
  • 03 Mar 2023
  • Research & Ideas

When Showing Know-How Backfires for Women Managers

Sometimes, trying to prove yourself in one task takes away time from doing other important tasks. “Women experience the fear that people are going to think they’re not good at, competent in, or capable in their roles.” Especially women... View Details
Keywords: by Kara Baskin; Retail; Consumer Products
  • January 2019 (Revised January 2021)
  • Case

The Louvre

By: Rohit Deshpandé, Francois-Lucien Vulliermet and Daniela Beyersdorfer
Once a royal residence and today one of the most photographed Parisian landmarks, the Louvre, home of iconic masterpieces, was the world’s largest and most visited museum in 2017. Its President Director Jean-Luc Martinez had since 2013 spearheaded its development and... View Details
Keywords: Customer-centricity; Cultural Organizations; Museum; Brand; Customer Focus and Relationships; Mission and Purpose; Culture; Education; Brands and Branding; Marketing; Fine Arts Industry
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  • 22 Mar 2010
  • Research & Ideas

One Strategy: Aligning Planning and Execution

Established enterprises have customer relationships, channels to market, technical capabilities, critical data and information about consumers, along with a myriad other factors that will increase the impact of any innovation they come up... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 05 Dec 2022
  • Research & Ideas

5 Companies Where Employees Move Up the Ladder Fast

of.” The index ranks the 50 best companies along several dimensions, including promoting from within, career stability, and providing early experiences that allow employees to get better jobs with future employers. The top three firms... View Details
Keywords: by Pamela Reynolds
  • 28 Aug 2012
  • Working Paper Summaries

Channels of Influence

Keywords: by Lauren Cohen, Umit G. Gurun & Christopher J. Malloy
  • 19 Feb 2008
  • Research & Ideas

Radical Design, Radical Results

the competitive advantage gained by how a product "speaks" to a customer is clear. Just think about how Apple began its resurrection in 1998 with the unthinkable design of computers made of translucent blue, orange, and pink... View Details
Keywords: by Julia Hanna; Consumer Products
  • 16 Jul 2012
  • Research & Ideas

Are You a Strategist?

just on low prices but also with a singular customer experience that no other retailer has yet managed to duplicate. "IKEA has made very clear choices about who they will be and to whom they will matter, and... View Details
Keywords: by Carmen Nobel
  • 08 Sep 2022
  • Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

stories from his own work experiences and the careers of CEOs and nonprofit leaders who navigated challenges. His advice for emerging leaders: Discover yourself. Test your “crucibles” to find your moral compass and calling. For instance,... View Details
Keywords: by Lane Lambert
  • 06 Jun 2018
  • Research & Ideas

Cut Salaries or Cut People? The Best Way to Survive a Downturn

effectively cutting them by about 18 percent. For the sales personnel, that meant 7 percent lower take-home pay. Before the cut, the division’s salesforce had an average take-home pay of $17.30 an hour, comparable to neighboring call centers. That was an important... View Details
Keywords: by Rachel Layne
  • 08 Sep 2014
  • Research & Ideas

The Strategic Way To Hire a Sales Team

industry—is not easily portable. In a sales context, "experience" is an inherently multidimensional attribute. It may refer to experience with any (or any combination) of the following elements: A View Details
Keywords: by Carmen Nobel
  • 2024
  • Article

Effects of a Real-Time Information-Based Intervention on Physician Prescribing Behavior

By: Olivia Zhao and Anna D Sinaiko
High out-of-pocket (OOP) prices for prescription drugs create financial difficulties for patients, and cost-related underuse of medications can adversely patient health. Simultaneously, many physicians report a willingness to address affordability concerns with... View Details
Keywords: Price; Health Care and Treatment; Communication Technology; Technology Adoption; Customer Focus and Relationships; Health Industry
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  • 10 Feb 2020
  • In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

Innovation Science. 2. Technology is propelling business transformation   “While some firms think about technology merely as a different type of capital investment that does not impact their way of doing things, others are adopting new technologies as they make... View Details
Keywords: by Danielle Kost
  • 02 Nov 2010
  • First Look

First Look: November 2, 2010

using different methods (two experiments and a survey) indicate an inverted-U shaped relationship between degree of decision latitude and leadership effectiveness perceptions. The increase in leadership effectiveness perception between... View Details
Keywords: Sean Silverthorne
  • 21 Jan 2014
  • First Look

First Look: January 21

Publications August 2013 Journal of Economic Behavior & Organization Awards Unbundled: Evidence from a Natural Field Experiment By: Ashraf, Nava, Oriana Bandiera, and Scott Lee Abstract—Organizations often use non-monetary awards to... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2001
  • Research & Ideas

How To Make Restructuring Work for Your Company

hospital business and a health insurance business, management decided to split the businesses apart through a corporate spin-off because it realized the businesses were strategically incompatible—the customers of one business were... View Details
Keywords: by Stuart C. Gilson
  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

Target was awash in customer data from these online sales, but to make sense of it, the company needed to bring in the right people. Paritosh Desai joined Target in August 2013 as vice president of business intelligence, analytics, and... View Details
Keywords: by Dina Gerdeman; Retail

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