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Publications

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  • All HBS Web  (1,177)
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  • All HBS Web  (1,177)
    • People  (2)
    • News  (232)
    • Research  (782)
    • Events  (2)
    • Multimedia  (1)
  • Faculty Publications  (248)
← Page 21 of 1,177 Results →
  • 21 Jan 2014
  • First Look

First Look: January 21

avoid information about their relative ability. August 2013 NBER Volume on African Economic Successes Evaluating the Effects of Large Scale Health Interventions in Developing Countries: The Zambian Malaria Initiative By: Ashraf, Nava,... View Details
Keywords: Sean Silverthorne
  • 22 Jul 2002
  • Research & Ideas

Is Performance-Based Pricing the Right Price for You?

services that simultaneously provide greater customer value and higher supplier profitability. We constantly strive to move elements of the relationship from the zero-sum conflict side to the win-win cooperation side to achieve business... View Details
Keywords: by Benson Shapiro; Manufacturing
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

you have a major industry that still has lots to reveal. We asked Jones to discuss his research and his new book. Sean Silverthorne: What inspired your interest in the beauty business and its history? Geoffrey Jones: My initial interest... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • Web

Online Business Strategy Course | HBS Online

Customers Develop a foundational understanding of the value stick framework and learn how to make pricing decisions with a focus on willingness to pay (WTP). Highlights The Value Stick Value Creation at Best Buy Value Creation at... View Details
  • 27 Jul 2010
  • First Look

First Look: July 27

following the origin firm to initiate coverage of the destination firms. Consistent with structural constraints on the sell-side analyst profession, we find that analyst-manager "co-migration," is much stronger when both firms... View Details
Keywords: Martha Lagace
  • Web

Online Entrepreneurship & Innovation Courses | HBS Online

create winning strategies and bring innovations to market by discovering customer jobs to be done and aligning your business’s resources, processes, and profit formula. 6 weeks, 5 hrs/week Pay by May 15 $1,850 Certificate Design Thinking... View Details
  • 01 Mar 2024
  • News

Vital Signs

thorough and consistent assessments but also saves precious time for the practitioner, Gresser says. The idea of deploying algorithms and AI’s processing power to this initial patient consultation had seemed so obvious to Gresser that she... View Details
Keywords: Jen McFarland Flint; Hospitals; Health, Social Assistance
  • 24 Apr 2023
  • HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

which come in flavors ranging from grapefruit rosemary to lemon lavender, as alternatives to alcohol. As queer founders, the duo also committed themselves to inclusive marketing aimed at the LGBTQIA+ community. Initially launched with... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage
  • 12 Apr 2016
  • First Look

April 12, 2016

sellers treat consumers differently on the basis of how well informed consumers appear to be. We implement a large-scale field experiment in which callers request price quotes from automotive repair shops. We show that sellers alter their View Details
Keywords: Sean Silverthorne
  • 06 Oct 2010
  • Research & Ideas

John Kotter: Four Ways to Kill a Good Idea

time they tried a big change (in their case, the "customer centric" initiative), they were unsuccessful, and some of the consequences (impossible workloads for a while, a few good people's careers derailed) were very unpleasant. Anxiety began to grow as... View Details
Keywords: by John Kotter & Lorne A. Whitehead
  • 20 Oct 2023
  • News

Highlights from the Fall 2023 Alumni Board Meeting

On the evening of Wednesday, October 11, Alumni Board members joined with current HBS students in the Spangler Center for "A Conversation about Life Lessons", which was led by Leslie Perlow, the Konosuke Matsushita Professor of Leadership. This October, more than 75... View Details
  • 30 Mar 2003
  • Research & Ideas

The Future of IT Consulting

example is the IT product firms that incorporate certification and training for their own consultants, independent consultants, and customer professionals. Microsoft, Sun, and Novell are examples of these kinds of companies. Q: What are... View Details
Keywords: by Sarah Jane Johnston; Consulting
  • Web

Advancing Global, Public, and Societal Health - Health Care

small, diverse teams to help solve customer challenges for Partner organizations. Every year, there are typically several health care experiences. Initiatives focus on societal challenges that are too... View Details
  • 15 Mar 2016
  • First Look

March 15, 2016

intelligent software for efficient order delivery, and a customer friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-income consumers; even with a delivery... View Details
  • 20 Apr 2021
  • Book

A Simple Question That Can Guide Companies to Epic Success

they eschew efforts—even bold, cutting-edge proposals—that are unlikely to generate value for customers, employees, or suppliers. “Companies that raise customer willingness to pay in a distinctive manner attract the very View Details
Keywords: by Danielle Kost
  • Web

About - Business History

rhythm of history when the cake of custom must be broke, when that disruptive, innovating energy is socially advantageous and must be given freer opportunity.” The impact of historical perspective—innovative, disruptive, secular—continues... View Details
  • 17 Jun 2011
  • HBS Case

KFC’s Explosive Growth in China

to take the best ideas from the US fast-food model and adapt them to serve the needs of the Chinese consumer." Initially this involved hiring the right people. For Su this meant Chinese managers who read and spoke the language, who... View Details
Keywords: by Maggie Starvish; Food & Beverage
  • Web

Winners & Runners-Up | New Venture Competition

MBA 2020 Business Track Runner-Up Onramp is a customer partnership platform helping B2B SaaS companies provide world-class onboarding to new customers. Social Enterprise Track, 2020 Mosaic Sarah Schewe, HBS 2020 Social Enterprise Track... View Details
  • 01 Jun 2023
  • News

Curb Appeal

historically used tonnage per truck, per route, as its principal metric of success, TrashDash gathers data on everything from the nature of customer complaints to the number of hours that garbage sits on the curb. Tisch modeled the system... View Details
Keywords: Alexander Gelfand; photography by Vance Jacobs; Justice, Public Order, and Safety Activities; Government
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

lead to price paths exhibiting three phases: initial underreaction, followed by overshooting (the bubble), and finally a crash. With learning from prices, the model generates price extrapolation as a byproduct of fast moving beliefs about... View Details
Keywords: Dina Gerdeman
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