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- Faculty Publications (270)
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- All HBS Web (616)
- Faculty Publications (270)
- 29 May 2013
- Blog Post
Four Weeks on the Road with MBAs Across America
business, Made Collection. We helped the Collection refine their target audience and customer acquisition strategy, and Mike and Hicham managed to fit in a jam session with some of their resident musicians,... View Details
Keywords: Entrepreneurship
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
Case Study and a Model," you tackle this widely held belief. Is it borne out by reality? What surprised you about the experience of STAR TV in Asia? Ghemawat: It is widely believed that globally standardized product varieties are displacing locally View Details
Keywords: by Martha Lagace
- 19 Jan 2011
- First Look
First Look: Jan. 18
710-464 In January 2010 Mark Pincus is deciding how to double the number of Zynga games' players to 500 million without sacrificing profitability. These ambitious growth plans required changes to product, corporate strategy, and customer... View Details
Keywords: Sean Silverthorne
- 02 Jul 2018
- Blog Post
Pursuing A Passion in Health Care
assessing the opportunity for a new medical diagnostic tool that targets a previously unaddressed customer segment. My job involves reaching out to our different country teams across the globe to evaluate the opportunity in their market,... View Details
Keywords: Health Care
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
different work patterns and decision rules required in the new business. Print reps were used to selling in long cycles, to an established customer base, with a generic, nontargeted advertising product. Online advertising View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
Telesom ZAAD initially made mobile money services free and managers focused on customer acquisition and training employees to effectively explain the service to prospective customers. In addition to gaining... View Details
- May 2008 (Revised September 2014)
- Teaching Note
TD Canada Trust (A), (B), and (C)
By: Dennis Campbell
- 06 Oct 2003
- What Do You Think?
Is “the Innovator’s Solution” to Sustained Corporate Growth an Unnatural Act?
profitability. There are at least two antidotes to this scenario. One involves serial acquisitions. But research has suggested that most acquisitions destroy value. This helps explain why the stock of acquiring firms is often discounted... View Details
Keywords: by James Heskett
- Web
Field Course: Advanced Business Plans for Innovating in Health Care - Course Catalog
Review their existing business, opportunities and challenges, and develop strategies for sustained success, including testing various go-to-market strategies and their customer acquisition costs through... View Details
- 01 Jun 2009
- News
Alumni Books
market-segmentation scheme for reconfiguring your offerings to reduce costs while delivering new value to customers; lessening innovation risks with strategic experiments and alliances with customers; and appealing to increasingly value-conscious View Details
- 06 May 2008
- First Look
First Look: May 6, 2008
series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the film rental and return patterns of a sample of online DVD rental customers over a period of four... View Details
Keywords: Martha Lagace
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
northwestern us ClearCare serves the $60-billion private-pay homecare market in the US using a powerful SaaS technology that provides back-office efficiency and front-facing engagement of families and seniors. The sales process is efficient, with View Details
- 24 Sep 2018
- Blog Post
Working to Keep Pirates At-Bay: My Summer in Cyber Security
ten weeks in the company, I was able to design an online marketing strategy and create acquisition funnel metrics to test different campaigns and selling pitches to brokers. I was also able to work closely with the product team to review... View Details
Keywords: Entrepreneurship
- 28 Oct 2014
- First Look
First Look: October 28
"food deserts"-areas with limited access to affordable and nutritious food. In pursuit of these initiatives, the company's rapid entry into a heterogeneous set of new markets necessitated a reexamination of its store format, target View Details
Keywords: Carmen Nobel
- 01 Dec 2016
- News
Case Study: Sweat the Technique
their apps (minimizing Nix’s customer acquisition costs), and then used and repurposed by vast communities of fitness consumers in novel ways that only escalate the value to them and to Nix. Yes, Nix still... View Details
Keywords: Dan Morrell
- 21 Jul 2015
- First Look
First Look: July 21, 2015
downstream (to customer industries) and that there is a tight relationship between the direct impact of a shock and the magnitudes of the downstream and the upstream indirect effects. We then investigate the short-run propagation of four... View Details
Keywords: Sean Silverthorne
- 05 Sep 2006
- First Look
First Look: September 5, 2006
significantly more on upfront marketing than non-pioneers. Contrary to expectations, however, firms in markets that exhibited increasing returns did not spend more on their early customer acquisition efforts... View Details
Keywords: Sean Silverthorne
- Web
Launching Tech Ventures - Course Catalog
selling efforts and at what phase in the startup's lifecycle should each be employed? How can founders themselves be the most effective sales engine for an early-stage company, even though it clearly does not scale as a go to market approach? What is the optimal mix of... View Details
- 21 Dec 2010
- First Look
First Look: December 21
http://www.hbs.edu/research/pdf/11-058.pdf Cases & Course MaterialsRed Lobster David E. Bell and Jason RiisHarvard Business School Case 511-052 Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
customer lifetime value (LTV) to customer acquisition cost (CAC) 4-5 hrs Module 2 Understanding the Customer Determine who your business’s early... View Details