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- Faculty Publications (269)
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- All HBS Web (611)
- Faculty Publications (269)
- August 2009
- Teaching Note
Cyworld: Creating and Capturing Value in a Social Network (TN)
By: Sunil Gupta and Sangman Han
Teaching Note for [509012]. View Details
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another... View Details
Keywords: Dina Gerdeman
- 16 Oct 2007
- First Look
First Look: October 16, 2007
this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508036 Michael Fernandes at Nicholas Piramal Harvard Business School Case 408-001 Michael Fernandes, the Director of Custom Manufacturing Operations at the... View Details
Keywords: Sean Silverthorne
- 17 Aug 2010
- First Look
First Look: August 17
of America Acquires Merrill Lynch (A) Robert C. Pozen, Charles E. BeresfordHarvard Business School Case 310-092 On December 22, 2008, Bank of America (BofA) chairman and CEO Ken Lewis convened a special board of directors meeting to review his company's pending View Details
Keywords: Martha Lagace
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
April 2018 Management Science Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—Omnichannel environments where customers shop online and offline at... View Details
Keywords: Sean Silverthorne
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
Telesom ZAAD initially made mobile money services free and managers focused on customer acquisition and training employees to effectively explain the service to prospective customers. In addition to gaining... View Details
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
co-chairs. The day kicked off with a unique keynote. Five executives from successful startups took the stage to answer questions like “How do you acquire new customers & scale a brand while operating without a physical footprint?” or... View Details
Keywords: Entertainment / Media / Sports
- Web
Online Entrepreneurial Marketing Course | HBS Online
to Entrepreneurial Marketing The Startup Business Model The Go-to-Market Plan Featured Exercises Formulate and test a customer value proposition Calculate the ratio of a business’s customer lifetime value... View Details
- 04 Sep 2019
- News
Clicks and Mortar
has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in... View Details
- 01 Oct 1999
- News
Eight Among Many: Kenneth A. Goldman
Through broadband and cutting-edge technologies, the company offers cable customers a "parallel" Internet to the one presently accessed by telephone lines - one that is faster, more convenient, always on, and provides its own content... View Details
Keywords: Marguerite Rigoglioso
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
brick and clicks are Home Depot and Pet Smart. What did Home Depot do right? Rajiv Lal: Home Depot thought about the challenges facing their business very strategically. They've gone category by category and asked: What is the best way to service the View Details
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
different work patterns and decision rules required in the new business. Print reps were used to selling in long cycles, to an established customer base, with a generic, nontargeted advertising product. Online advertising View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- 24 Sep 2018
- Blog Post
Working to Keep Pirates At-Bay: My Summer in Cyber Security
ten weeks in the company, I was able to design an online marketing strategy and create acquisition funnel metrics to test different campaigns and selling pitches to brokers. I was also able to work closely with the product team to review... View Details
Keywords: Entrepreneurship
- 05 Sep 2006
- First Look
First Look: September 5, 2006
significantly more on upfront marketing than non-pioneers. Contrary to expectations, however, firms in markets that exhibited increasing returns did not spend more on their early customer acquisition efforts... View Details
Keywords: Sean Silverthorne
- 11 Mar 2009
- HBS Case
The Energy Politics of Russia vs. Ukraine
state to ownership (with 50.002 percent), and Gazprom's strategy for becoming a global energy company, mainly through acquisition and partnerships. “Russia needs the money. It can't scare away its customers.” The learning objectives of... View Details
- 01 Mar 2009
- News
Gazprom Goes Global
pipelines in Ukraine, to Europe. Abdelal’s case examines the history of Gazprom, the recent return of the state to ownership (with 50.002 percent), and Gazprom’s strategy for becoming a global energy company, mainly through acquisition... View Details
- 21 Jul 2015
- First Look
First Look: July 21, 2015
downstream (to customer industries) and that there is a tight relationship between the direct impact of a shock and the magnitudes of the downstream and the upstream indirect effects. We then investigate the short-run propagation of four... View Details
Keywords: Sean Silverthorne
- August 1999 (Revised January 2002)
- Case
Brita Products Company, The
By: John A. Deighton
Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details
Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States
Deighton, John A. "Brita Products Company, The." Harvard Business School Case 500-024, August 1999. (Revised January 2002.) (request a courtesy copy.)
- 20 Feb 2007
- First Look
First Look: February 20, 2007
took the form of new community bank creation by local bank professionals. Our results show that acquisitions in communities lead to new bank foundings, and that this pattern is particularly pronounced when the View Details
Keywords: Martha Lagace
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
Case Study and a Model," you tackle this widely held belief. Is it borne out by reality? What surprised you about the experience of STAR TV in Asia? Ghemawat: It is widely believed that globally standardized product varieties are displacing locally View Details
Keywords: by Martha Lagace