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  • 31 Jan 2005
  • Research & Ideas

Rethinking Marketing’s Conventional Wisdom

advertising; if you want to reach a narrow audience, you do niche advertising. But these marketers realized the best way to create cachet for a young audience was to make it inaccessible and let the kids discover it on their own. Q: So... View Details
Keywords: by Garry Emmons; Service
  • 26 Apr 2011
  • Op-Ed

HBS Faculty Comment on Environmental Issues for Earth Day

work together to create all aspects of the urban environment. Also necessary are new systems and processes for helping cities operate efficiently and effectively, including the use of new information and communication technologies already... View Details
Keywords: by Staff; Energy; Utilities
  • 28 Oct 2014
  • First Look

First Look: October 28

goals, and themes. Purchase this case: http://hbr.org/product/Entrepreneurship-in-Healt/an/815005-PDF-ENG Harvard Business School Case 313-116 Advanced Leadership Pathways: Gilberto Dimenstein Opens Connections in Brazil In 2011, Gilberto... View Details
Keywords: Carmen Nobel
  • 30 Jun 2020
  • What Do You Think?

Is a Business School-Industry Collaboration Needed to Attract Black Talent to Campus?

suggestions, including starting early (Kcorey: “How about connecting with youth at an earlier age who are interested in business?”), emulating efforts to bring women into management education (Roslyn Payne: “In the 1980’s when University... View Details
Keywords: by James Heskett; Education
  • 17 Feb 2015
  • HBS Case

HBS Cases: The Battle for San Francisco

San Francisco has always been a beacon for people who want to change the world. From beat poets to hippies to gay activists, each wave of counterculture immigration has put its stamp on the city, creating a unique blend that has set it... View Details
Keywords: by Michael Blanding; Technology
  • 07 Apr 2014
  • Research & Ideas

Excerpt: ‘The Art of Negotiation’

brittle. If we fixate on all that could go wrong, it's hard to imagine how things could go right. Stephen Nachmanovitch, author of Free Play: Improvisation in Life and Art, connects reluctance to experiment to "fear of being thought a... View Details
Keywords: Re: Michael A. Wheeler
  • 08 Nov 2024
  • HBS Case

What Wartime Service Taught These Historic Leaders

War I, Eisenhower created a miniature battlefield replica and slept out in the open with his men as they practiced their strategic maneuvers. In that early officer role, he adopted a leadership strategy that he would carry all the way to... View Details
Keywords: by Avery Forman; Entertainment & Recreation
  • 17 Oct 2016
  • HBS Case

Business Solutions That Help Cut Food Waste

collect and put to good use food that would otherwise be discarded. For example, voluntary gleaners are visiting farms to gather produce that had been rejected as too imperfect to sell in regular stores, so the food can be donated. And tech experts are View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

the selling process moves on. Several years and band-aids later, managers may realize that their channels serve neither their customers nor their channel partners well, but it is too late. Q: What are channel stewards and what role would they play in View Details
Keywords: by Sean Silverthorne
  • 14 May 2020
  • Research & Ideas

What Leaders Can Do to Fight the COVID Fog

included virtual onboarding, sales-pipeline restructuring, performance management, M&A acquisition, managing layoffs and furloughs, rethinking the customer experience, and creating financial projections with an unprecedented number of... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 14 May 2012
  • Research & Ideas

Breaking the Smartphone Addiction

come to call "PTO"—because at the core, when people work together to create "predictable time off," people, teams, and ultimately the organization all stand to benefit. To be clear, PTO won't solve all your problems.... View Details
Keywords: by Leslie A. Perlow
  • 11 Mar 2001
  • Research & Ideas

Group Therapy

of several South American nations. Its operations in numerous energy-related industries have done much to improve the economic infrastructure of that continent's emerging countries. On the other hand, the close connections of some groups... View Details
Keywords: by Peter Jacobs
  • 05 Nov 2013
  • First Look

First Look: November 5

global capitalism are also shown to have been complex. The book demonstrates the unique ability of capitalism to create wealth for societies through innovation, yet also cautions that the history of global capitalism since the nineteenth... View Details
Keywords: Sean Silverthorne
  • 08 Oct 2007
  • Research & Ideas

Management Education’s Unanswered Questions

university-based business schools first emerged, what did the founders envision? Were they naive? A: The original intention is very clear: to create management as a profession. A profession did not mean a distinction between an expert and... View Details
Keywords: by Martha Lagace; Education
  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

for Integration of Medicine and Innovative Technology (CIMIT) Harvard Business School Case 608-036 Translating innovative ideas form the clinician to the patient remains a major problem in the field of medicine. Dr. John Parrish and colleagues View Details
Keywords: Martha Lagace
  • 01 May 2018
  • First Look

First Look at New Research and Ideas, May 1, 2018

Christopher Stanton Abstract—Wage rigidity creates real and financial frictions, though the real-world drivers of rigidities remain largely unstudied. We use staggered commission reductions at a sales firm to estimate effects on worker... View Details
Keywords: Sean Silverthorne
  • 03 Feb 2020
  • What Do You Think?

Can an Organization Have Too Much 'Rebel Talent'?

Perspective (The ability to “constantly broaden (one’s) view of the world and see it as others do”) Diversity (“The tendency to challenge predetermined social roles”) Authenticity (Remaining open and vulnerable in order to connect with... View Details
Keywords: by James Heskett
  • 06 Nov 2012
  • Op-Ed

Stop Talking About the Weather and Do Something: Three Ways to Finance Sustainable Cities

The wrath of Hurricane Sandy has illuminated a fundamental question: How do we ensure that our cities are resilient in the face of inevitable future disasters? A destroyed city is not a sustainable city. I'm making the case that it's time to stop complaining about... View Details
Keywords: by John Macomber; Construction; Real Estate; Energy; Utilities
  • 10 Jan 2005
  • Research & Ideas

Motivation and the Cross-Sector Alliance

(1) Even if mix of original motivations remains constant (50%-50% in example), intensity may increase. (2) Even if intensity of original motivation remains constant, it may become more blended: 2a Generating a value-oriented and emotional View Details
Keywords: by James Austin, Ezequiel Reficco & SEKN research team
  • 29 Jun 2017
  • Research & Ideas

Why Uber Is Worth Saving and How To Do It

love didn’t last, though, especially when Kalanick defied those same cities when they tried to enforce local laws or when Uber would start a service without municipal permission. (Uber argued it was a technology company connecting riders... View Details
Keywords: by Dina Gerdeman; Transportation
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