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  • December 2018 (Revised February 2020)
  • Case

Fishbowl: Scaling Up

By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
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  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

Publication: Il Sole 24 Ore S.p.A., in press Abstract A collection of papers on ethics, translated into Italian. Social Decision Making: Social Dilemmas, Social Values, and Ethical Judgments Editors: R. M. Kramer, A. E. Tenbrunsel, and M. H. Bazerman Publication: View Details
Keywords: Martha Lagace
  • October 2015
  • Teaching Plan

The Coca-Cola Company's Case for Creative Transformation

By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
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  • 22 Feb 2000
  • Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

might serve the study of consumer behavior. An HBS professor since 1991, Zaltman's work actually cuts across a number of boundaries. He's a co-director (with Stephen M. Kosslyn, Professor of psychology at... View Details
Keywords: by Martha Lagace
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

effect of balance is noteworthy in that it creates considerable support for proposals even when survey respondents are told that a majority of Israelis and Palestinians oppose the deal. Leveraging Consumer View Details
Keywords: Sean Silverthorne
  • 10 Aug 2015
  • Research & Ideas

Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers

check. In sheer terms of gaining favor among consumers, a firm with a high CEO-to-worker pay ratio must offer a substantial 50 percent discount to keep up with a firm that maintains a low pay ratio. This is among the key findings in the working paper Paying Up for Fair... View Details
Keywords: by Carmen Nobel; Retail
  • 21 Sep 2010
  • First Look

First Look: September 21, 2010

continued collaboration. Building a Better America—One Wealth Quintile at a Time Authors:Michael I. Norton and Dan Ariely Publication:Perspectives on Psychological Science (forthcoming) Abstract Disagreements about the optimal level of... View Details
Keywords: Sean Silverthorne
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

economics, demonstrating a persistent concern with market fairness—not only fair prices for consumers but also fair competition among businesses. Proponents of fair trade collaborated with regulators to create codes of fair competition... View Details
Keywords: Sean Silverthorne
  • 20 Sep 2011
  • First Look

First Look: September 20

Publication:Journal of Consumer Psychology (forthcoming) Abstract In four studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we... View Details
Keywords: Sean Silverthorne
  • 19 Dec 2018
  • Sharpening Your Skills

New Year, New Habits

Good Habit Psychological nudges can be a cost-effective way for governments to get citizens to do the right thing. Skills and Behaviors that Make Entrepreneurs Successful Research at Harvard Business School takes a unique approach to... View Details
Keywords: by Sean Silverthorne
  • 02 Sep 2014
  • First Look

First Look: September 2

to engage in deception. Drawing on literatures in social psychology and workplace self-esteem, we theorize that negative comparisons with peers could cause either junior or senior employees to seek to improve reported relative performance... View Details
Keywords: Sean Silverthorne
  • 06 Mar 2017
  • Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

assistant professor in the Marketing Unit at Harvard Business School and an affiliate of Harvard’s Center for Brain Sciences, who studies the neural and psychological factors that underlie consumer... View Details
Keywords: by Dina Gerdeman; Retail; Advertising
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

Working Papers Dirty Work, Clean Hands: The Moral Psychology of Indirect Agency Authors: Paharia, Karim S. Kassam, Joshua D. Greene, and Max H. Bazerman Abstract When powerful people cause harm, they often do so indirectly through other... View Details
Keywords: Sean Silverthorne
  • 01 May 2018
  • First Look

First Look at New Research and Ideas, May 1, 2018

2018 Atlas of Moral Psychology In Search of Moral Equilibrium: Person, Situation, and Their Interplay in Behavioral Ethics By: Lee, Julia J., and F. Gino Abstract—This comprehensive and cutting-edge volume maps out the terrain of moral... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2011
  • First Look

First Look: March 1

asymmetric equilibrium where only one retailer elects to operate an online arm but earns lower profits than its bricks-only rival. We also characterize equilibria where firms open an online channel, even though consumers only use it for... View Details
Keywords: Sean Silverthorne
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

30-second consumer product advertisements. Out of 28 ads, 14 were chosen because they were decidedly provocative; the researchers expected them to evoke either joy or surprise in the viewers at different points in the brief plot. The... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 15 May 2013
  • Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

access to our favorite things will make us keep appreciating them); Buy Time (focusing on time over money yields wiser purchases); Pay Now, Consume Later (delayed consumption leads to increased enjoyment); and Invest in Others (spending... View Details
Keywords: Re: Michael I. Norton
  • 19 Jun 2012
  • First Look

First Look: June 19

  PublicationsFood for Thought? Trust Your Unconscious When Energy Is Low Authors:Maarten Bos, Ap Dijksterhuis, and Rick B. Van Baaren Publication:Journal of Neuroscience, Psychology and Economics 5, no. 2 (May 2012) Abstract Recent... View Details
Keywords: Sean Silverthorne
  • 04 Feb 2014
  • First Look

First Look: February 4

Washington State) and by participants with responsibility to enforce rules in an experimental lab setting. We also show that this effect is driven by psychological reactance. We discuss both the theoretical and practical implications of... View Details
Keywords: Sean Silverthlorne
  • 09 Dec 2014
  • First Look

First Look: December 9

organizations. Publisher's link: http://dx.doi.org.ezp-prod1.hul.harvard.edu/10.5465/amj.2013.0903 December 2014 Journal of Applied Psychology Preparatory Power Posing Affects Nonverbal Presence and Job Interview Outcomes By: Cuddy, Amy,... View Details
Keywords: Sean Silverthorne

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