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- All HBS Web (576)
- Faculty Publications (127)
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- 21 Feb 2012
- First Look
First Look: Feb. 21
creation of altogether new product markets and even industries. We illustrate our model with examples from the field of consumer sporting goods. The significance of user entrepreneurship and the implications of our model for theories of... View Details
Keywords: Sean Silverthorne
- 27 Feb 2007
- First Look
First Look: February 27, 2007
has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name—Ripe 'N Ready—that enabled retailers to differentiate their stores and producers to differentiate the products they supplied. View Details
Keywords: Martha Lagace
- 29 Oct 2013
- First Look
First Look: October 29
Western and white beauty ideals emerged as the global standard. The momentum of this standard was reinforced by the impact of Hollywood and other drivers of an international consumer culture from the interwar years. However the study... View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Bright Ideas: The Creative Power of Groups
market through a thicket of government regulations. Beyond diversity, note the authors, the group also has to be encouraged to develop several creative options to a problem that has been clearly framed by a leader who has carefully avoided indicating a View Details
Keywords: by Laurie Joan Aron
- 26 Jan 2016
- First Look
January 26, 2016
rather than gender-specific preferences and constraints. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=45849 Do Interactions with Candidates Increase Voter Support and Participation? Experimental Evidence from... View Details
Keywords: Sean Silverthorne
- 21 Feb 2017
- First Look
First Look at New Research: February 21
of Macy’s senior team were rethinking the company’s approach to serving millennial customers, customers born between the years of 1980 and 2000. To tackle this challenge, a dedicated millennial team was created. The team looked at the View Details
Keywords: Carmen Nobel
- 04 Jan 2012
- First Look
First Look: January 4
market based on free riding produce high-quality products? Third, from a public policy perspective, does the mandatory sharing of enhancements raise or lower consumer surplus and industry profits? We develop a two-sided model of... View Details
Keywords: Carmen Nobel
- 07 Apr 2015
- First Look
First Look: April 7
brand and introduce an entirely new pricing scheme. Early financial results from the strategic shift are not favorable. Based on the experience of U.S. retailer J.C. Penney, the piece raises fundamental questions about repositioning retail brands and the ability to... View Details
Keywords: Sean Silverthorne
- 16 Jul 2013
- First Look
First Look: July 16
The Dynamic Effects of Bundling as a Product Strategy By: Derdenger, Timothy, and Vineet Kumar Abstract—Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure components? Does correlation in... View Details
Keywords: Anna Secino
- 11 Mar 2014
- First Look
First Look: March 11
consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine two mechanisms by which a discount voucher service can benefit affiliated firms: price... View Details
Keywords: Sean Silverthorne
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
identified several important customers, however, who actually preferred suppliers capable of establishing a long-term relationship based on value added, rather than offering the lowest price on individual projects. Rockwater decided to... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 10 Mar 2009
- First Look
First Look: March 10, 2009
or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily stockpiled by end-consumers as... View Details
Keywords: Martha Lagace
- 05 Jun 2007
- First Look
First Look: June 5, 2007
response, Beijing Hualian developed a new "Family Store" format targeted at the nation's growing middle class, made up of younger consumers with more fashionable tastes. Like hypermarkets, Hualian Family Stores include both food... View Details
Keywords: Martha Lagace
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
in others and show that all these definitions are equivalent. We then introduce a new class of substitutable preferences that allows us to model intermediaries with production capacity. We also prove that substitutability is preserved... View Details
Keywords: Dina Gerdeman
- 26 Aug 2014
- First Look
First Look: August 26
influences risk-taking by enhancing one's sense of control. Across multiple inductions of guilt, we demonstrate that experimentally induced guilt enhances optimism about risks for the self (Study 1), preferences for gambles versus... View Details
Keywords: Sean Silverthorne
- 12 Jan 2010
- First Look
First Look: Jan. 12
to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can be easily stockpiled by... View Details
Keywords: Martha Lagace
- 15 Nov 2011
- First Look
First Look: November 15
an entrant needs to strategically choose whether to reveal its innovation by competing through the new business model or conceal it by adopting a traditional business model. We also show that the value of business model innovation may be so substantial that an... View Details
Keywords: Sean Silverthorne
- 05 Aug 2008
- First Look
First Look: August 5, 2008
resulting wine. This decision is further complicated by the fact that ripe Riesling grapes can be vinified in two ways, resulting in two different styles of wine. Their relative prices would depend on the uncertain preference of View Details
Keywords: Martha Lagace
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
dampen competition online and enable price discrimination in-store. Its effectiveness in these respects depends on the decision-making stage of consumers and the heterogeneity of their preference for the... View Details
- 13 Jan 2015
- First Look
First Look: January 13
Online Sales By: Teixeira, Thales S. Abstract—Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention... View Details
Keywords: Sean Silverthorne