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Show Results For
- All HBS Web
(1,239)
- People (6)
- News (310)
- Research (739)
- Events (1)
- Multimedia (6)
- Faculty Publications (188)
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- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
consumed 33 billion hours of national sports programming—a 27 percent increase since 2003, according to Nielsen. Worldwide, viewers sent 27 million tweets during the 2013 National Basketball Association finals, according to officials at... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
is, if the app is the way we interact with the brands, how do you get me to be one of your favorite apps?" Gupta said that a successful app must provide obvious, unique value—and meet consumers where they live. As an example, he cited the... View Details
- 02 Jan 2007
- Research & Ideas
Most Popular Articles of 2006
looks like a "win-win" answer to the scarcity of good managers and the predominance of low-involvement entry-level jobs. But are sufficient numbers of entry-level employees ready for self-management? And is management ready? The View Details
Keywords: by Sean Silverthorne
- 26 Aug 2024
- Research & Ideas
Can AI Match Human Ingenuity in Creative Problem-Solving?
When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
1999 by chairman and CEO Michael Bronner, had all the scale anyone could ask for: to create a national customer-loyalty program (like airlines' frequent-traveler mileage points) which would pay consumers rebates on their shopping—not in... View Details
Keywords: by John S. Rosenberg
- 09 Oct 2001
- Research & Ideas
Five Questions for Paul Lawrence and Nitin Nohria
seemed obvious. Q: Customers are ruled by these four drives, just like everyone else. So what product, or product strategy, is needed to attract the four-drive customer? A: Those who study brands have found that great brands are based on a strong emotional connection... View Details
Keywords: by Sean Silverthorne
- 18 Nov 2002
- Research & Ideas
Enterprising Women—a History
illustrating that women have not only been significant consumers in the American economy but producers as well. Drachman is the author of the book Enterprising Women: 250 Years of American Business that accompanies the exhibit.... View Details
Keywords: by Laura Linard
- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
technical and management team members. Now running desperately low on cash, Perlman had to contend with many potential deal partners, including VCs, angels, and industrial partners (as potential sources of cash); consumer electronics... View Details
Keywords: by James K. Sebenius
- 20 Feb 2018
- First Look
First Look at New Research and Ideas, February 20, 2018
economics, demonstrating a persistent concern with market fairness—not only fair prices for consumers but also fair competition among businesses. Proponents of fair trade collaborated with regulators to create codes of fair competition... View Details
Keywords: Sean Silverthorne
- 04 Apr 2007
- Research & Ideas
The Business of Global Poverty
time. They believe that in pursuing its own self-interest in opening and expanding the BOP market, business can make a profit while serving the poorest of consumers and contributing to development. As Rangan explains, "For business,... View Details
Keywords: by Garry Emmons
- 03 Feb 2009
- First Look
First Look: February 3, 2009
none of the passivity displayed by mass media audiences. This paper categorizes five roles for the interactive consumer and draws implications for marketing practice. It concludes that the balance of power... View Details
Keywords: Martha Lagace
- 12 Sep 2006
- First Look
First Look: September 12, 2006
most intense battles of the cola wars were fought over the $66 billion CSD industry in the United States, where the average American consumes 52 gallons of CSD per year. In a "carefully waged competitive struggle," from 1975 to... View Details
Keywords: Sean Silverthorne
- 09 Dec 2014
- First Look
First Look: December 9
organizations. Publisher's link: http://dx.doi.org.ezp-prod1.hul.harvard.edu/10.5465/amj.2013.0903 December 2014 Journal of Applied Psychology Preparatory Power Posing Affects Nonverbal Presence and Job Interview Outcomes By: Cuddy, Amy,... View Details
Keywords: Sean Silverthorne
- 14 Sep 2010
- First Look
First Look: September 14, 2010
problem when they first emerged but was ultimately overcome by changes in the innovation ecosystem. However, incumbents in the oil and power sector are different in two respects. First, they are producing a commodity and hence face little... View Details
Keywords: Sean Silverthorne
- 08 Nov 2016
- First Look
November 8, 2016
impact investment funds to achieve significant financial returns to scale. This case allows for a competitive analysis of DBL's investment strategy as it seeks to deploy $400m, as well as the opportunity to evaluate a specific investment in a solar View Details
Keywords: Sean Silverthorne
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How Much to Entertain View Details
- 24 Jun 2013
- Research & Ideas
Is Your iPhone Turning You Into a Wimp?
monitor? The answer may determine whether you'll play the wimp or the hero in your next office meeting. The body posture inherent in operating everyday gadgets affects not only your back, but your demeanor, reports a new experimental study entitled iPosture: The Size... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
powerful countries—homes of transnationals—are less persuaded by the dimensions," said Holt. And as national borders become less important, niches or pockets of consumer preferences become more... View Details
- 28 Apr 2009
- First Look
First Look: April 28, 2009
tilted towards old age than annuities. Several advantages of this are discussed, including some that may explain why tontines have proven popular with consumers in the past. Download the paper: http://www.hbs.edu/research/pdf/09-121.pdf ... View Details
Keywords: Martha Lagace
- 16 Dec 2011
- Research & Ideas
Reintroducing Intellectual Ambition to the Study of Business History
Their theories provide a more powerful set of tools for examining the history of entrepreneurship than any that were available to the pioneering business historians in the 1940s and 1950s. Historians are now seizing the opportunity to... View Details
Keywords: by Geoffrey Jones & Walter Friedman