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  • March 2016 (Revised March 2022)
  • Teaching Note

Express Scripts: Promoting Prescription Drug Home Delivery (A) and (B)

By: John Beshears
The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees. The case associated with this teaching note follows Bob Nease, chief scientist at Express Scripts, as he... View Details
Keywords: Pharmaceuticals; Prescription Drugs; Pharmacy Benefit Manager; PBM; Healthcare; Behavioral Economics; Choice Architecture; Active Choice; Service Delivery; Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Health Care and Treatment; Service Industry; Pharmaceutical Industry
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Beshears, John. "Express Scripts: Promoting Prescription Drug Home Delivery (A) and (B)." Harvard Business School Teaching Note 916-047, March 2016. (Revised March 2022.)
  • 21 Mar 2019
  • Working Paper Summaries

Advancing Computational Biology and Bioinformatics Research Through Open Innovation Competitions

Keywords: by Blasco, Andrea, Michael G. Endres, Rinat A. Sergeev, Anup Jonchhe, Max Macaluso, Rajiv Narayan, Ted Natoli, Jin H. Paik, Bryan Briney, Chunlei Wu, Andrew I. Su, Aravind Subramanian, and Karim R. Lakhani; Health
  • 12 Mar 2014
  • Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

the making of the global world over the last two centuries. Individual entrepreneurs and managers invented new products and shaped consumer demand. Firms created and diffused technologies and products, alongside the values in which they... View Details
Keywords: by Sean Silverthorne; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 05 Aug 2002
  • Research & Ideas

Five questions for Regina E. Herzlinger

Professor Herzlinger shared her vision for health care in an email interview with HBS Working Knowledge senior editor Martha Lagace. Herzlinger's next book, Consumer-Driven Health Care, will be published in... View Details
Keywords: by Martha Lagace
  • 08 Feb 2016
  • Research & Ideas

The Civic Benefits of Google Street View and Yelp

led cities to digitize more of their own information, putting everything from tax records and public health inspection scores online. “They take a dataset that used to be in an obscure database or on paper, and now it’s available for the... View Details
Keywords: by Michael Blanding; Consumer Products
  • 12 Sep 2012
  • Research & Ideas

The Unexpected Link Between Cadavers and Careers

If you happen to be in need of human cadavers, you'll have more success targeting married nursery school teachers than, say, married cowboys or firefighters. That's essentially the implication of a new study that explores a previously unstudied subset of the American... View Details
Keywords: by Carmen Nobel; Health; Health
  • May 1999 (Revised July 2000)
  • Teaching Note

Reading Rehabilitation Hospital: Implementing Patient-Focused Care TN

By: Jody H. Gittell and Sandra J. Sucher
Teaching Note for (9-898-172). A rewritten version of an earlier teaching note. View Details
Keywords: Health; Health Care and Treatment; Medical Specialties; Health Testing and Trials; Valuation; Service Operations; Balance and Stability; Production; Demand and Consumers; Risk and Uncertainty; Technology; Health Industry
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Gittell, Jody H., and Sandra J. Sucher. "Reading Rehabilitation Hospital: Implementing Patient-Focused Care TN." Harvard Business School Teaching Note 899-139, May 1999. (Revised July 2000.)
  • 01 Oct 2008
  • Research & Ideas

How Much Time Should CEOs Devote to Customers?

must get out and meet customers on their home turf—in their homes, on job sites, in their offices. Here the CEO has to set an example. AG Lafley, CEO of Procter & Gamble, reinstituted consumer home visits and store visits for himself... View Details
Keywords: by John Quelch
  • 06 Apr 2011
  • Working Paper Summaries

Do Not Trash the Incentive! Monetary Incentives and Waste Sorting

Keywords: by Alessandro Bucciol, Natalia Montinari & Marco Piovesan
  • 29 Mar 2016
  • First Look

March 29, 2016

scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare. Consumers, Corporations, and Public Health assembles 17 case studies at the... View Details
Keywords: Sean Silverthorne
  • 19 May 2011
  • Research & Ideas

Empathy: The Brand Equity of Retail

There's a famous line from the movie The Godfather, which is often repeated in corporate settings: "This is business, not personal." Ironically, though, that statement is actually bad business advice. During the Consortium for Operational Excellence in Retailing (COER)... View Details
Keywords: by Carmen Nobel; Health
  • 2023
  • Working Paper

No Mask, No Service: Customer Reaction to Walmart’s 2020 National Mask Mandate

By: Innessa Colaiacovo
Multi-location firms face a complex series of economic tradeoffs when deciding whether to implement standard processes or allow processes to vary across establishments. One element of this tradeoff is customer response. This paper explores customer reaction to a... View Details
Keywords: Consumer Behavior; Geographic Location; Policy; Health Pandemics; Retail Industry; United States
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Colaiacovo, Innessa. "No Mask, No Service: Customer Reaction to Walmart’s 2020 National Mask Mandate." Harvard Business School Working Paper, No. 24-004, July 2023. (Revise and Resubmit to Journal of Economics and Management Strategy.)
  • 12 Jul 2016
  • First Look

July 12, 2016

gaining information. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51329 July–August 2016 Harvard Business Review How to Pay for Health Care By: Porter, Michael E., and Robert S. Kaplan Abstract—The United States stands... View Details
Keywords: Sean Silverthorne
  • 28 Sep 2020
  • Working Paper Summaries

What Can Economics Say About Alzheimer's Disease?

Keywords: by Amitabh Chandra, Courtney Coile, and Corina Mommaerts; Health; Health
  • April 1993
  • Teaching Note

Becton Dickinson Division: Marketing Organization TN

By: Frank V. Cespedes
Teaching Note for (9-593-070). View Details
Keywords: Health Industry; Health Industry
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Cespedes, Frank V. "Becton Dickinson Division: Marketing Organization TN." Harvard Business School Teaching Note 593-109, April 1993.
  • October 2020 (Revised November 2023)
  • Case

COVID-19 Testing at Everlywell

By: Jeffrey J. Bussgang and Olivia Hull
In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the... View Details
Keywords: Entrepreneurship; Business Strategy; Venture Capital; Health Care and Treatment; Health Disorders; Leading Change; Technology Adoption; Digital Platforms; Competitive Strategy; Science; Adaptation; Corporate Social Responsibility and Impact; Crisis Management; Social Entrepreneurship; Ethics; Government Legislation; Health; Health Testing and Trials; Health Pandemics; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Texas; United States
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Bussgang, Jeffrey J., and Olivia Hull. "COVID-19 Testing at Everlywell." Harvard Business School Case 821-001, October 2020. (Revised November 2023.)
  • 15 Jan 2018
  • Research & Ideas

A Better Business Model for Fighting Cancer

words, create a better end-to-end consumer experience, with the result being a larger, deeper pool of data to draw on and drive progress in new therapies. Data and analytics “It takes an abundance of data to answer the questions that... View Details
Keywords: by Julia Hanna; Health; Health
  • 23 Mar 2020
  • Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

technological complexity only magnifies the challenge. Many companies, meanwhile, are apt to see investment in safety as the cost of fulfilling regulatory requirements or protecting against lawsuits, rather than as an opportunity to include features for which View Details
Keywords: by Michael Blanding; Health; Health
  • 19 Jun 2012
  • First Look

First Look: June 19

312-002 McKesson, a large, diversified drug distribution and health care IT company, is considering development of new business offerings to help private practice physicians remain independent. The company, with $122 billion in 2010... View Details
Keywords: Sean Silverthorne
  • 27 Aug 2008
  • Research & Ideas

Creating Leaders for Science-Based Businesses

colleague, Senior Lecturer Willy Shih, led a discussion titled "Emerging Models of Corporate Research," which centered on case studies on Corning, IBM, and InnoCentive. A veteran of 27 years in industry, many of them in computers and View Details
Keywords: by Garry Emmons; Health; Health
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