Publications

January 2010 (Revised March 2013)
Case

HubSpot: Lower Churn through Greater CHI

By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem

HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details

Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry

September 2001
Teaching Note

&Samhoud Service Management TN

By: Ashish Nanda, Thomas J. DeLong and Ying Liu

Teaching Note for (9-801-398). View Details

Keywords: Consulting Industry; Netherlands

August 2001 (Revised March 2008)
Supplement

Kirk Arnold

By: Nitin Nohria and Alan Price

Supplements NerveWire, Inc. View Details

Keywords: Recruitment; Value; Mission and Purpose; Partners and Partnerships; Business Model; Customer Value and Value Chain; Investment Return; Economic Slowdown and Stagnation; Problems and Challenges; Consulting Industry; Newton

March 2001 (Revised February 2004)
Case

International Profit Associates

By: Ashish Nanda, Thomas J. DeLong and Monica Mullick

Describes the work environment, systems, and processes that allow International Profit Associates (IPA) to follow a systematic four-step approach to providing advisory service to small business owners. View Details

Keywords: Organizational Structure; Business Processes; Business Model; Consulting Industry

April 2000 (Revised October 2002)
Background Note

Career Strategies and Tactics in Professional Service Firms

By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry

Presents suggestions for ensuring a good start in a professional services career. View Details

Keywords: Personal Development and Career; Performance Expectations; Performance Effectiveness; Customization and Personalization; Practice; Valuation; Performance Evaluation; Business Startups; Competency and Skills; Learning; Talent and Talent Management; Management Skills; Consulting Industry

February 1998
Teaching Note

Interactive Minds TN

Teaching Note for (9-898-072). View Details

Keywords: Consulting Industry

December 1997 (Revised October 2012)
Teaching Note

McKinsey & Company: Managing Knowledge and Learning (TN)

By: Christopher A. Bartlett

Teaching Note for (9-396-357). View Details

Keywords: Consulting Industry

Research Summary

Mastering Strategy Execution

By: Robert Simons

Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

26 Feb 2007
Research & Ideas

The Power of the Noncompete Clause

such agreements. Ironically, when I returned to Boston a few years later for business school, the founder of the first company invited me to do some consulting on the side while a student, but I wasn't able to because the Massachusetts... View Details

Keywords: by Martha Lagace

01 Dec 2008
Lessons from the Classroom

How Many U.S. Jobs Are ‘Offshorable’?

members of the workforce.” As background material, students read an overview case, "The Offshoring of America," as well as "Monitor's Opportunities in India," a case that follows the decision-making process of the consulting group's CEO... View Details

Keywords: by Julia Hanna

18 Aug 2011
Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

the Aldrich classrooms on the Harvard Business School campus where other people's ventures are the usual topic of discussion. Judges—a mix of angel investors, VCs, serial entrepreneurs, and industry executives—score the plans on criteria... View Details

Keywords: by Julia Hanna; Education

13 Jan 2003
Research & Ideas

Making Biotech Work as a Business

create safer and more effective treatments and, of course, reap profits—industry executives, like hopeful patients, still restlessly wait for relief. Given its scientific potential, said Pisano, biotech continues to bump against several economic barriers that need to... View Details

Keywords: by Martha Lagace; Biotechnology; Health; Technology

February 2023 (Revised February 2024)
Case

Doing Business in Seoul, South Korea

By: Sara Fleiss, Leonard A. Schlesinger, Bonnie Yining Cao and Dawn H. Lau

This case examines the challenges and opportunities of doing business in Seoul, South Korea. It highlights South Korea's economic development in the decades leading up to 2024 in the context of its history, culture, and politics. View Details

Keywords: Emerging Markets; Strategy; Management; Social Enterprise; Technology Industry; Technology Industry; South Korea; United States

March 2008 (Revised February 2009)
Case

Russell Reynolds Associates, Inc.

By: Robert G. Eccles and David Lane

This brief document presents the schedule of events for Russell Reynolds Associates 2007 New Associates Program, an opportunity for recent hires to spend time with each other and the firm's senior leadership while learning subtleties of the search process amid bonding... View Details

Keywords: Talent and Talent Management; Learning; Recruitment; Leadership; Organizational Culture; Programs; Consulting Industry; Consulting Industry

April 1997 (Revised July 1997)
Case

KPMG Peat Marwick U.S.: One Giant Brain

Demonstrates how organizations can move toward creation of processes and information technology infrastructures for effective knowledge management in order to enhance performance and productivity. More specifically, describes the knowledge management strategy of KPMG... View Details

Keywords: Internet; Information Technology; Knowledge Management; Service Industry; Service Industry; United States

05 Jul 2022
Op-Ed

Hear Me Out: Introverts Can Be Loud and You Might Like Microsoft Teams

efforts, so adding Teams management to that regime is also one-stop shopping. In my information governance consulting practice, I adopted Zoom as the pandemic hit (moving away from older products like WebEx and GoToMeeting), but quickly... View Details

Keywords: by Danielle Kost

16 Jul 2012
Research & Ideas

Book Excerpt: ‘The Strategist’

Editor's Note: Back in the day, crafting and owning the company strategy was at the forefront of a business leader's priorities. Over the years, though, more and more, the responsibility has tended to be outsourced to consultants armed... View Details

Keywords: by Cynthia A. Montgomery

27 Oct 2009
First Look

First Look: October 27

http://cb.hbsp.harvard.edu/cb/product/910009-PDF-ENG Eden McCallum: A Network-Based Consulting Firm Heidi K. Gardner and Robert G. EcclesHarvard Business School Case 410-056 Eden McCallum pioneered the network-based ("virtual")... View Details

Keywords: Martha Lagace

May 1999
Teaching Note

Cambridge Technology Partners - 1991 Start Up TN

By: Paul A. Gompers

Teaching Note for (9-298-044). View Details

Keywords: Information Technology Industry; Information Technology Industry; Cambridge