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  • January 2000
  • Case

Selecting a New Name for Security Capital Pacific Trust

A methodology for selecting a new corporate brand name is explored, highlighting different types of names, criteria and hurdles in securing new names, and legal implications. Brand identity consultancy Lippincott & Margulies guided a real estate investment trust... View Details
Keywords: Brands and Branding; Financial Services Industry
Related
  • 22 Mar 2021
  • Blog Post

3 Key Steps for Crafting Your Retirement with Intention: Advice from Career Coach, Lauren Murphy

You have been financially planning for retirement for years, consulting with advisors, estimating your expenses, and adjusting your portfolio. Now with retirement on the horizon another pressing question begins to rise to the forefront of... View Details

    Michael Beer

    MICHAEL BEER

    Mike Beer is the Cahners-Rabb Professor of Business Administration, Emeritus at the Harvard Business School and author Fit to Compete: Why Honest Conversations About Your Company’s... View Details

    • 02 Jul 2014
    • Blog Post

    Connecting Fashion & Technology at Kate Spade

    I found my internship with Kate Spade through Career & Professional Development’s collaboration with the Council of Fashion Designers of America (CFDA). Coming from management consulting where the recruitment process was very... View Details
    Keywords: Technology; Consumer Products / Retail
    • 19 May 2011
    • News

    Is Google profiting from illegal ads?

    • 02 Feb 2016
    • Blog Post

    A Summer Internship in General Management

    Like many of his classmates, Andrew Ling (MBA 2015) decided to use the summer between his first and second year to try out something new. Formerly a consultant at McKinsey, he spent his summer working in a marketing and general management... View Details
    Keywords: Consumer Products / Retail

      Edward B. Berk

      Ted Berk is the Barry and Teri Volpert Fellow and a Senior Lecturer of Business Administration in the Finance Unit at Harvard Business School. He teaches Private Equity Finance in the elective curriculum and Finance I & II in the required curriculum.

      Ted... View Details

      • Research Summary

      Clinical Research

      Dr. Simpson has been a consulting statistician for clinical research, especially in studies of post-traumatic stress disorder. Most recently, he has been involved in a clinical trial comparing a pharmacological treatment and an exposure-based psychological treatment... View Details
      • March 1981 (Revised November 1984)
      • Background Note

      Market Selection and Direction: Role of Product Portfolio Planning

      Discusses alternative approaches to product portfolio planning, including those of the Boston Consulting Group, General Electric/McKinsey, and the PIMS Program. Examines how portfolio planning can be used in the processes of market selection and setting of business... View Details
      Keywords: Product Marketing
      Related
      • 14 Dec 2012
      • News

      Something for the weekend

      • 29 Aug 2011
      • News

      Google gets a wake-up call on questionable ads

      • Teaching Interest

      MBA Elective Curriculum: Mastering Strategy Execution

      By: Robert Simons

      This course teaches future general managers, entrepreneurs, and consultants how to execute strategy and deliver results. Using readings, exercises, and case studies in industries as diverse as healthcare space exploration, and software development, you will learn to... View Details

      • 06 Sep 2019
      • Video

      Mo Ibrahim

      Mo Ibrahim, the founder of the African telecommunications company Celtel and later a major corporate philanthropist, describes his decisions to leave the large telecommunications company British Telecom and... View Details

        David B. Yoffie

        Professor David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School. A member of the HBS faculty since 1981, Professor Yoffie received his Bachelor's degree summa cum laude and Phi Beta... View Details

        Keywords: communications; computer; e-commerce industry; electronics; financial services; information; information technology industry; internet; retail financial services; semiconductor; soft drink; telecommunications; video games

          Leila Doumi

          Leila Doumi is a PhD Candidate in the Strategy Unit and an affiliate of the Digital Data and Design (D^3) Institute at Harvard. She conducts research on technology adoption, corporate strategy, and the future of work with a focus... View Details

          • May 2004
          • Supplement

          Slingshot Technology, Inc. Supplement: Partnership Agreements

          By: Lynda M. Applegate and Elizabeth Collins
          Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details
          Keywords: Entrepreneurship; Business Startups; Emerging Markets; Partners and Partnerships; Intellectual Property; Consulting Industry; Consulting Industry
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          • 18 Aug 2011
          • Working Paper Summaries

          Non-Audit Services and Financial Reporting Quality: Evidence from 1978-1980

          Keywords: by Kevin Koh, Shivaram Rajgopal & Suraj Srinivasan; Accounting

            Ananth Raman

            Ananth Raman is a professor in the Technology and Operations Management area where he has taught courses on various aspects of Operational Excellence—supply chain management, technology and operations management, and service operations—to MBA students... View Details

            Keywords: apparel; retailing; software
            • August 2010 (Revised December 2016)
            • Case

            Kaweyan: Female Entrepreneurship and the Past and Future of Afghanistan

            By: Geoffrey Jones and Gayle Tzemach Lemmon
            Explores the challenges of female entrepreneurship in Afghanistan through the case of Kemeli Sediqi, who built a business under the Taliban, and founded a consultancy in 2004. The case positions Sediqi's experiences against the background of Afghanistan's turbulent... View Details
            Keywords: Opportunities; Social Entrepreneurship; Problems and Challenges; Welfare; Gender; Afghanistan
            Related
            • 13 May 2016
            • Video

            Getting to know the 2016 Class Day student speaker