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Show Results For
- All HBS Web
(1,210)
- People (2)
- News (238)
- Research (666)
- Events (5)
- Multimedia (2)
- Faculty Publications (299)
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- 12 Nov 2015
- Working Paper Summaries
Social Networks, Ethnicity, and Entrepreneurship
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five... View Details
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
the content industry. Advertisers, for their part, continue to feel comfortable placing ads on TV, gauging that their dollars will not be wasted. Emerging markets further propel the growth potential for innovations combining the Internet... View Details
Keywords: by Martha Lagace
- 25 Jan 2000
- Research & Ideas
Strategic Alliances
value was being created, both for the collaborating nonprofits and for the businesses." A 1997 ISE research forum at the School provided Austin with the opportunity to delve more deeply into this development. Identifying a core group of... View Details
Keywords: by Nancy O. Perry
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
pricing and the merits of billing over time. Also, see an excerpt from a recent Harvard Business Review article by Gourville and collaborator Dilip Soman. Mahoney: What are some first steps managers can take once they have decided to... View Details
Keywords: by Manda Mahoney
- 30 Oct 2007
- First Look
First Look: October 30, 2007
exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 2009
- Working Paper
'I read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences
By: Zoe Chance and Michael I. Norton
Keywords: Job Search; Market Participation; Market Transactions; Marketplace Matching; Relationships; Social and Collaborative Networks
Chance, Zoe, and Michael I. Norton. "'I read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences." Harvard Business School Working Paper, No. 10-018, September 2009.
- 11 Nov 2020
- Research & Ideas
How Hackathons Help Decide Platform Winners and Losers
competitive challenges facing software companies. Their market success depends largely on persuading the above-mentioned developers to write for their platforms. A new research paper suggests that the two sides can serve their own best... View Details
- 26 Feb 2014
- Research & Ideas
How Grocery Bags Manipulate Your Mind
report their preliminary findings in their working paper BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment. (The collaborative effort addresses each of their particular interests. Karmarkar, an... View Details
- 21 Mar 2019
- Working Paper Summaries
Advancing Computational Biology and Bioinformatics Research Through Open Innovation Competitions
- 11 Feb 2019
- Research & Ideas
The Business of Saving the Planet
themselves in the consumer market. Should Industry Competitors Cooperate More to Solve World Problems?If industry competitors collaborated more, pressing global problems could start to be addressed. Is that even possible in a View Details
- June 2011
- Teaching Note
PatientsLikeMe: An Online Community of Patients (TN)
By: Sunil Gupta and Jason Riis
Teaching Note for 511093. View Details
- 08 Dec 2009
- First Look
First Look: Dec. 8
Working Papers Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation Authors: Carliss Y. Baldwin and Eric von Hippel Abstract In this paper we assess the economic viability of innovation by... View Details
Keywords: Martha Lagace
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details
- March 2025 (Revised April 2025)
- Case
WallStreetBets: Democratizing Retail Investing
By: Joseph Pacelli and Alexis Lefort
In summer 2024, Jaime Rogozinski anticipated the launch of a day-trading eSports event, a vision he had nurtured for years. Rogozinski, the founder of the influential subreddit WallStreetBets (WSB), created the forum in 2012 as a space for retail traders to explore... View Details
Keywords: Investment; Emerging Markets; Market Participation; Financial Strategy; Lawsuits and Litigation; Social and Collaborative Networks; Financial Markets; Financial Services Industry; United States
Pacelli, Joseph, and Alexis Lefort. "WallStreetBets: Democratizing Retail Investing." Harvard Business School Case 125-002, March 2025. (Revised April 2025.)
- 04 Mar 2002
- Research & Ideas
Don’t Lose Money With Customers
series of articles and HBS Working Papers, he explores the process of how firms in business-to-business markets manage customer relationships. As a frame of reference, Narayandas explains that modern View Details
Keywords: by Peter K. Jacobs
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
matters. "Status effects are estimated much smaller once you account for two factors. First, the market places disproportional value on the pinnacle of quality—the Bugattis of this world, for example. And second, the View Details
Keywords: by Dina Gerdeman
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
incentives to do that. At the time of entering the collaboration with the JLCM, it held an oligopolistic leading position in its industry on a global level, reaching almost 80 percent of the Mexican market. Moreover, increasing its View Details
- August 2022
- Teaching Note
BTS & ARMY
By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
https://www.hbs.edu/faculty/Pages/item.aspx?num=55409 Harvard Business School Case 119-023 Chateau Winery (A): Unsupervised Learning This case follows Bill Booth, marketing manager of a regional wine distributor, as he applies... View Details
Keywords: Dina Gerdeman