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  • 16 Jun 2003
  • Research & Ideas

Peeling Back the Global Brand

all linked to this. In their survey in twelve countries of seventeen leading transnational brands in categories ranging from the quotidian (petrol and dairy) to the trendy (cell phones, athletic wear, autos, and soft drinks), Holt and... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 03 Sep 2024
  • Research & Ideas

Is It Even Possible to Dam the Flow of Misleading Content Online?

“receivers,” Kominers and Shapiro observed that moderators need to be aware of information that enables a receiver to create false beliefs or harm others. “The existence of two different categories of information is one of the core... View Details
Keywords: by Jay Fitzgerald; Information Technology; Technology
  • 29 Sep 2015
  • First Look

September 29, 2015

categories represented significant opportunities and challenges. The smartwatch category was new and poised for growth when Apple released its watch in April 2015, but the use case remained uncertain, and... View Details
Keywords: Sean Silverthorne
  • 31 Oct 2017
  • Op-Ed

Op-Ed: In Tackling #MeToo, Don’t Ignore Micro-Insults That Harm Women’s Careers

“women’s problems”) so that everyone, regardless of gender, race, or other minority category could use their talents and do their jobs with respect and dignity. That utopian fantasy is increasingly possible now that the numbers of women... View Details
Keywords: by Rosabeth Moss Kanter
  • 16 Sep 2014
  • Research & Ideas

Has Apple Reinvented the Watch?

strategy would be a very risky move Ryan Raffaelli: We often define radical innovations as "competency-destroying," meaning that they render all related products and services in the same market category obsolete. While the Apple Watch is... View Details
Keywords: Re: Ryan L. Raffaelli; Electronics; Retail; Health
  • 04 Apr 2005
  • What Do You Think?

Can an Organization’s “Deep Smarts” Be Preserved?

organizations required to meet quarterly earnings targets. This raises the question of just how practical it is: Won't it always be relegated to the "nice to do" category of activities and responsibilities? How is knowledge... View Details
Keywords: by James Heskett
  • 15 Feb 2000
  • Research & Ideas

The Right Connections

indicate that the enterprise is only in the early stages of product development." Each kind of social capital, Higgins contends, helps mitigate three categories of investor uncertainty: technological, firm-based, and market-based.... View Details
Keywords: by Judith A. Ross
  • 28 Mar 2017
  • First Look

First Look at New Research, March 28

marketing organization, selling 46 products, including pouched milk, cheese, butter, ice cream, and infant food through a million retailers across the country, and is the market leader in almost all the categories in which it operates.... View Details
Keywords: Sean Silverthorne
  • 05 May 2011
  • Research & Ideas

How ‘Political Voice’ Empowers the Powerless

says Iyer. "But we found exactly the opposite." When the researchers examined 22 years worth of data on reported crimes in a variety of gender-specific and gender-nonspecific categories they were initially surprised by what they... View Details
Keywords: by Maggie Starvish
  • 13 Nov 2000
  • Research & Ideas

Managing to Learn: How Companies Can Turn Knowledge into Action

information," he writes. "The crucial questions include, What information should we collect? From where? How should it be obtained and by whom? Next, organizations interpret information. At this point, the crucial questions include, What does the information... View Details
Keywords: by Laurie Joan Aron
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

fully extended attraction models (Cooper and Nakanishi 1988). Utilizing a database of store-level scanner data for 25 categories and 127 brands of frequently purchased branded consumer goods, we find that about 18 percent of a total of... View Details
Keywords: Sean Silverthorne
  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

myth because successful application of loyalty systems by retailers goes beyond tiered rewards—they offer individually tailored rewards. Tiered reward systems create some form of stratified shopper segmentation—a shopper belongs to the silver View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • 06 May 2015
  • Research & Ideas

A Flood of Picassos Threatens to Water Down the Art Market

which the art world uses market categories to separate and organize large amounts of information, which in turn allows buyers and sellers to accurately assess the value of various works. This investigation led to a related lesson that art... View Details
  • 01 Dec 2008
  • Lessons from the Classroom

How Many U.S. Jobs Are ‘Offshorable’?

four categories: An offshorability index of 100 to 76 was ranked as "highly offshorable," or Category I; 75-51 (Category II) was "offshorable"; 50-26 (Category III) was "non-offshorable"; and 25-0 (Category IV) was "highly... View Details
Keywords: by Julia Hanna
  • 20 Sep 2006
  • Research & Ideas

The Power of Ordinary Practices

views, respecting their opinions, and acting on their needs and their wishes to the extent that it's possible. And the fifth category was a grab bag of things. But the most important aspect here was collaborating—that the team leader... View Details
Keywords: Re: Teresa M. Amabile
  • 30 Apr 2001
  • Research & Ideas

Big Companies, Big Opportunities—Big Questions

70 percent market shares in the categories it competes in. "Most companies believe that in times of crisis you have to drop your costs. That typically leads to erosion of consumer value because you actually erode your product... View Details
Keywords: by Julie Jette
  • 04 Apr 2018
  • Op-Ed

Op-Ed: Why Private Investors Must Fund 'New Nuclear' Power Right Now

category known as “new nuclear,” which offers the potential to dramatically reduce costs and rapidly ramp up installations when compared to today’s nuclear power plants. But the success of new nuclear—and perhaps the future of the... View Details
Keywords: by Joseph Lassiter; Energy; Green Technology
  • 10 Aug 2020
  • Research & Ideas

COVID's Surprising Toll on Careers of Women Scientists

infrastructure needed to support women with children.” Myers, Lakhani, and their co-researchers queried nearly half a million scientists across some 20 categories for their work in mid-April, roughly one month into widespread shutdowns... View Details
Keywords: by Rachel Layne; Pharmaceutical; Biotechnology; Health
  • 10 Mar 2015
  • Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

brick and clicks are Home Depot and Pet Smart. What did Home Depot do right? Rajiv Lal: Home Depot thought about the challenges facing their business very strategically. They've gone category by category and... View Details
Keywords: by Sean Silverthorne; Retail
  • 23 Mar 2016
  • Research & Ideas

Researchers Prove C-Suite Gender Gap—but Can’t Explain It

elucidate the huge differences in appointments and pay among top executives. “I believe that some type of discrimination would be the most likely story” The categories they studied included level of education (e.g. high school vs.... View Details
Keywords: by Carmen Nobel
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