Campaign Management - Publications - Faculty & Research

06 Jan 2012
Op-Ed

Where Green Corporate Ratings Fail

characteristics such as pollution levels, regulatory compliance, environmental management practices that affect operations (such as environmental auditing), and stakeholder engagement (such as environmental reporting). Where Rankings Go... View Details

Keywords: by Michael Toffel & Auden Schendler; Information; Publishing

01 Mar 2016
News

HBS Fund Helps Fuel Faculty Research and New Learning Experiences

sees her research as helping firms build actionable solutions to their business challenges. Sadun’s research is developed from management practice data that she and her colleagues compiled by interviewing business leaders across the... View Details

01 Jun 2015
News

Learning from Global Immersion Experiences

Campaign for Harvard Kennedy School, was so pleased with the innovative course that he doubled his commitment. Mayo notes another unexpected incident during the stay—a labor protest that, in part, targeted President Recep Tayyip Erdoğan’s... View Details

18 May 2011
News

Man with a Plan

ad campaign has been a game-changer for the Abbeville, Alabama–based wood company. Rane was a practicing attorney in Birmingham in 1970 when he acquired Great Southern following the deaths of its founders, his wife’s parents, in an auto... View Details

06 Aug 2014
Research & Ideas

Climbing Down from the Ivory Tower

elective course, Managing Global Health: Applying Behavioral Economics to Create Impact, which she teaches to second-year MBA students at HBS and select students from Harvard Medical School and the Kennedy School of Government. The User's... View Details

Keywords: by Carmen Nobel; Education; Health

26 Jul 2011
News

An Exercise in Creativity

Keywords: Advertising, Public Relations, and Related Services; Professional Services

01 Jun 2017
News

Inbox: From Das’s Desk

research has focused on various aspects of customer management in B2B contexts, including customer selection and portfolio management; managing a spectrum of customer engagements, from transactions to... View Details

Keywords: Das Narayandas

01 Dec 2002
News

HBS Alumni Association Board of Directors: President's Report

It's been a busy autumn at HBS. In September, the School successfully launched its first-ever capital campaign (see coverage). A few weeks later, the fall reunions were very well attended. The Alumni Board then held a productive meeting... View Details

01 Dec 2004
News

HBS to Release 2004 Annual Report

Thanks to diligent fiscal management and growth from income-producing activities, Harvard Business School finished fiscal year 2004 last June in a strong financial position. Total revenues of $309 million reflected a 5.1 percent increase... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2009
News

Inside the Partnership

savvy and organizational skills to the man Wall Street loved to hate, President Franklin D. Roosevelt, as detailed in this excerpt from the chapter “The Long Road Back.” Having tasted politics in 1932 by working for Franklin D. Roosevelt as a member of the Democratic... View Details

Keywords: Garry Emmons

18 Apr 2007
HBS Case

How Magazine Luiza Courts the Poor

Luiza Helena initiated a reorganization that replaced family members with professional management and launched a campaign to reinforce the company's mission to serve customers and employees. Despite the... View Details

Keywords: by Julia Hanna; Retail

01 Jun 1997
News

David M. Hughes

the $1.5-million student activities budget as vice president of student affairs during his senior year. Signing on as a fundraising campaign manager for the United Way of Toronto at the tender age of 23, he... View Details

Keywords: Marguerite Rigoglioso

05 May 2009
First Look

First Look: May 5, 2009

not the end goal. In fact, cost cutting and restructuring are simply the first steps in repositioning and leading a company and industry through the crisis and in defining how business will be conducted in the future. This paper describes how IBM View Details

Keywords: Martha Lagace

06 Mar 2007
First Look

First Look: March 6, 2007

today. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307075 Charles Schwab & Co., Inc.: The 'Talk to Chuck' Advertising Campaign Harvard Business School Case 507-005 Schwab View Details

Keywords: Martha Lagace

11 Nov 2013
Research & Ideas

A Smarter Way to Reduce Customer Defections

Managing Churn to Maximize Profits with Aurélie Lemmens, an associate professor at the Tilburg School of Economics and Management. They propose a new method to target customers that potentially boosts a company's profits in a big way—by... View Details

Keywords: by Dina Gerdeman; Retail; Service

01 Sep 2004
News

Lisa Churchville (MBA 1979)

A native of Aliceville, Alabama, Lisa Churchville attended HBS while on educational leave from IBM. Upon graduation, she changed paths and pursued her interest in broadcasting, working as an account executive for ABC before joining NBC in 1986. Having held various... View Details

Keywords: Broadcasting (except Internet); Information

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

scandal offers important lessons for all companies, the first being: It’s not OK to look the other way when a leader crosses ethical lines. In the wake of #MeToo, a global campaign against sexual abuse and harassment that started in 2017,... View Details

Keywords: by Avery Forman; Food & Beverage

01 Oct 2024
Research & Ideas

How Politics Drives Business Decisions in a Polarized Nation

How politics cuts across business Written with Margarita Tsoutsoura, an associate professor of finance at Washington University in St. Louis, the analysis draws from data such as executive surveys, voter registration lists, campaign... View Details

Keywords: by Jay Fitzgerald

01 Apr 1997
News

Facing the Music

campaign managers generally choose one of two strategies. One is to prod radio stations to run a hit single from an album as many times a day as possible - what's known as creating "push" in the marketplace.... View Details