Publications

SSRN

May 2017 (Revised November 2019)
Case

The Dubai International Film Festival

By: Rohit Deshpandé and Alpana Thapar

This case follows the conception and emergence of the Dubai International Film Festival (DIFF). In an already crowded and highly competitive industry, Abdulhamid Juma was attempting to define and establish a unique brand positioning for DIFF. Committed to its vision,... View Details

Keywords: Brand Positioning; Underdog Brand Building; Business Models; Non-profit; Managing Multiple Stakeholders; Film Entertainment; Brands and Branding; Business Model; Competitive Strategy; Decision Making; Growth and Development Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry

Research Summary

Business Strategy at the Base of the Pyramid

By: V. Kasturi Rangan

Rangan is studying how businesses create value for the 4.2 billion low income, and poorer income residents at the base of the global income pyramid. These are individuals who live on less than $5/day. Providing food, water, sanitation, healthcare, education, skills... View Details

16 Feb 2022
News

Holding Business to Account

realized, and they had a say in how a company ran and the ability to influence everything from labor practices to environmental policies. It would be years before the model Aiyer envisioned would be christened “impact investing,” but she... View Details

04 Apr 2007
Research & Ideas

The Business of Global Poverty

is increasingly being called on to be part of the solution. How business can do this most effectively is the focus of the GPP's research and scholarly activity. Multinationals Leading The Way While GPP faculty note that it is too early to... View Details

Keywords: by Garry Emmons

04 Jan 2019
News

Beyond the bottom line: should business put purpose before profit?

March 2022 (Revised May 2022)
Case

Winning Business at Russell Reynolds (A)

By: Ethan Bernstein and Cara Mazzucco

In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and... View Details

15 Jan 2020
News

The Business of Access

position at San Mateo–based Shelter Network, which needed her skills to research and implement its merger with another homelessness service provider, InnVision, in Santa Clara. InnVision’s business model was... View Details

Keywords: Maureen Harmon

29 Jan 2021
News

Holding Business to Account

competitors had recently been forced to pay a record $108 million to settle a class action suit brought by female employees who had been denied advancement opportunities. Aiyer wanted to know what Albertsons was doing to avoid this costly View Details

2021
Book

Harvard Business Review Family Business Handbook: How to Build and Sustain a Successful, Enduring Enterprise

By: Josh Baron and Rob Lachenauer

Navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business--and business family. Though "family business" may sound like it refers only to mom-and-pop shops, businesses owned by families are among the most... View Details

Keywords: Family Business; Entrepreneurship; Family and Family Relationships; Outcome or Result; Business Model; Conflict and Resolution; Organizational Culture

October 2022
Case

Volt Lines: Leading a B2B Service Provider through a Crisis (A)

By: Navid Mojir and Gamze Yucaoglu

Volt Lines was a next-generation transportation service in Istanbul, Turkey. The company was trying to disrupt the traditional corporate transportation market by developing software that allowed it to offer subscription-based transportation. Under the subscription... View Details

Keywords: Business To Business Marketing; B2B Marketing; B2B Pricing; Subscription Model; Crisis Marketing; Startup; Service Management; Information Technology; Transportation; COVID-19 Pandemic; Disruptive Innovation; Digital Platforms; Business Model; Price; Crisis Management; Opportunities; Transportation Industry; Technology Industry; Turkey

December 2018 (Revised April 2020)
Case

Fluidity: The Tokenization of Real Estate Assets

By: Marco Di Maggio, David Lane and Susie Ma

In December 2018, the blockchain startup Fluidity was about to participate in its first tokenization deal, which would create digital access to property rights in a 12-unit Manhattan condominium complex. The deal was proof-of-concept for Fluidity, which hoped to... View Details

Keywords: Blockchain; Tokenization; Data Security; Revenue Model; Finance; Technological Innovation; Strategy

01 Dec 2003
News

Business Answers the Call

Despite increased attention to public education in recent years, today’s schools are still not producing graduates equipped to meet the demands of the 21st-century economy, many business leaders contend. Most Americans seem to agree.... View Details

Keywords: Garry Emmons; Educational Support Services; Educational Services

15 Jan 2007
Research & Ideas

The Business of Free Software

How much of your product do you share? Does your business model extract value from a core product or a portfolio of complementary products?" Most academic research has focused on individual... View Details

Keywords: by Julia Hanna; Computer

January–February 2018
Article

Some Customers Would Rather Leave Without Saying Goodbye

By: Eva Ascarza, Oded Netzer and Bruce G.S. Hardie

We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e., “overt” and “silent” churn) in the same pool of customers. This is the case for many online-based services where... View Details

Keywords: Churn; Retention; Attrition; Customer Base Analysis; Hidden Markov Models; Latent Variable Models; Customer Relationship Management; Consumer Behavior

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01 Dec 2002
News

Bad Times for Business

business figures, such as John D. Rockefeller — gave many observers pause. The reaction was increased oversight and antibig business sentiment. I think such moments are part of something very important in... View Details

Keywords: Garry Emmons

Article

How Local Context Shapes Digital Business Abroad

By: William R. Kerr

This article identifies how digital businesses need to be adapted to the local environment in which they are being applied. Core ideas include the development of strong barriers to entry, the types of network effects encountered, and the localization of business... View Details

Keywords: Business Model; Information Technology; Geographic Location; Market Entry and Exit; Adaptation; Entrepreneurship; Network Effects

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May 2010
Case

CEIBS: A Global Business School Made in China

By: John A. Quelch

In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success.... View Details

Keywords: Product Positioning; Quality; Business History; Competitive Advantage; Business Education; Global Strategy; Growth and Development Strategy; Education Industry; China