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  • Article

Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History

By: Teresa da Silva Lopes, Mark Casson and Geoffrey Jones
This article engages in a methodological experiment by using historical evidence to challenge a common misperception about internalization theory. The theory has often been criticized for maintaining that it assumes a hierarchically organized MNE based on knowledge... View Details
Keywords: Internalization; Multinational Strategy; Business History; Organization And Management Theory; Globalization; Entrepreneurship; Governance; History; Organizations; Theory; Africa; Asia; Europe; Latin America; North and Central America
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  • 10 Jul 2000
  • Research & Ideas

The State of the Markets

Stock Exchange (NYSE); and Robert C. Gasser, managing director and head of U.S. equities at J. P. Morgan & Co. Financial exchanges today, Seifert began, must have the business systems of a technology company, with the requisite speed... View Details
Keywords: by James E. Aisner
  • Web

Business & Environment

What is the Business & Environment Initiative? What is the Business & Environment Initiative? Inspiring innovation and action at the intersection of business and environment... View Details
  • March 2022 (Revised April 2022)
  • Teaching Note

Spotify's Audio-First Strategy: Leading the Podcasting Market

By: Hong Luo and Carol Lin
Teaching Note for HBS Case No. 721-439. Within 15 years, CEO Daniel Ek had led Spotify from an ambitious startup to a multi-billion dollar company that had transformed the music industry. As part of Spotify’s next phase of growth, the platform would invest heavily in... View Details
Keywords: Business Startups; Growth and Development Strategy; Business Divisions; Customer Relationship Management; Revenue; Music Industry
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  • Fast Answer

Emerging Market/Frontier Market Fellowship Resources

worldwide from Euromonitor International. EMIS (Emerging Markets Information System) - Current country and company information emerging markets in Africa, Asia, Australia, Europe, and the... View Details
  • January 2010
  • Background Note

In the Spotlight: The Market for Iron Ore

By: Aldo Musacchio, Tarun Khanna and Jenna Bernhardson
This note discusses the structure and functioning of the market for iron ore. This market has traditionally functioned using a benchmark pricing mechanism, in which large steel mills in Japan (now in China) negotiate the benchmark price with the largest of the big... View Details
Keywords: Industry Structures; Mining; Price; Valuation; Business Strategy; Demand and Consumers; Business and Government Relations; Mining Industry; China
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  • 2012
  • Working Paper

Reaching for Yield in the Bond Market

By: Bo Becker and Victoria Ivashina
Reaching-for-yield—the propensity to buy riskier assets in order to achieve higher yields—is believed to be an important factor contributing to the credit cycle. This paper analyses this phenomenon in the corporate bond market. Specifically, we show evidence for... View Details
Keywords: Fixed Income; Reaching For Yield; Financial Intermediation; Insurance Companies; Insurance; Bonds; Assets; Risk Management; Investment Return; Investment Portfolio; Insurance Industry
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  • March 2008
  • Article

Market Reactions to Export Subsidies

By: M. A. Desai and James R. Hines Jr.
This paper analyzes the economic impact of export subsidies by investigating stock price reactions to a critical event in 1997. On November 18, 1997, the European Union announced its intention to file a complaint before the World Trade Organization (WTO), arguing that... View Details
Keywords: Economic Systems; Trade; Development Economics; Financial Markets; Profit; Taxation; Volume; Value Creation; Market Design; Business Subsidiaries; Utilities Industry; Financial Services Industry; Europe; North and Central America
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  • 01 Jun 2008
  • News

Grad’s “Claw” Goes to Market

Moeller and Forest competed last summer on the ABC reality show American Inventor; although they weren’t among the finalists, their product is the first from the show to be officially brought to market by a major corporation. (Gladiator... View Details
Keywords: Manufacturing
  • 19 May 2011
  • News

Brand Oprah Has Some Marketing Lessons

  • 01 Jun 2009
  • News

The Maestro and the Market

learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services; Food Services and Drinking Places; Hospitality
  • Web

Marketing AI Guidelines | About

more. New uses are emerging every day. The marketing community across Harvard Business School (HBS) can benefit from the applications of AI, and several groups have already begun to use it in their... View Details
  • April 2017
  • Article

The Responsibilities and Role of Business in Relation to Society: Back to Basics?

By: Nien-he Hsieh
In this address, I outline a back-to-basics approach to specifying the responsibilities and role of business in relation to society. Three “basics” comprise the approach. The first is arguing that basic principles of ordinary morality, such as a duty not to harm,... View Details
Keywords: Business And Society; Corporate Responsibility; Harm; Human Rights; Institutions; Pareto Efficiency; Corporate Social Responsibility and Impact; Moral Sensibility; Society; Rights
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  • March 1981 (Revised November 1984)
  • Background Note

Market Selection and Direction: Role of Product Portfolio Planning

Discusses alternative approaches to product portfolio planning, including those of the Boston Consulting Group, General Electric/McKinsey, and the PIMS Program. Examines how portfolio planning can be used in the processes of market selection and setting of business... View Details
Keywords: Product Marketing
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  • April 2012
  • Case

Novozymes: Cracking the Emerging Markets Code

By: Krishna G. Palepu and Karol Misztal
In 2011, the management of Novozymes, the industrial enzymes leader, reflected on the viability of their positioning in the fast growing, yet increasingly competitive Chinese market. Novozymes, a technological innovation pioneer, was prominent in China's premium enzyme... View Details
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  • 06 Mar 2012
  • News

Why finance heads shouldn't be judged by the market

  • 05 Dec 2007
  • Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: How can marketing better align with... View Details
  • 29 Oct 2008
  • Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business... View Details
Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation

    Institutions, Institutional Change and Economic Performance in Emerging Markets

    Emerging markets play an increasingly important role in the global economy, accounting for 31% of global GDP and more than 50% of global foreign direct investment in 2012. However, doing business in emerging markets remains subject to a high degree of "policy risk,"... View Details

    • Web

    Published Materials - Creating Emerging Markets

    Education in Emerging Markets Since the 1960s By: Valeria Giacomin, Geoffrey Jones and Erica Salvaj 10 JUN 2021 Article Business History Review The Cost and Evolution of Quality at Cipla Ltd, 1935–2016 By:... View Details