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Publications

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  • All HBS Web  (489)
    • People  (1)
    • News  (199)
    • Research  (224)
    • Multimedia  (2)
  • Faculty Publications  (72)

Show Results For

  • All HBS Web  (489)
    • People  (1)
    • News  (199)
    • Research  (224)
    • Multimedia  (2)
  • Faculty Publications  (72)
← Page 21 of 489 Results →
  • 01 Jan 2002
  • News

Marjorie M.T. Yang (MBA '76)

to try to improve the livelihood of every member of the company." When you go into a store looking for a stylish, well-made shirt, the designer brands jump out at you-names like Hugo Boss, Tommy Hilfiger, and Ralph Lauren. So do the... View Details
  • 01 Apr 1997
  • News

HBS Conferences Explore Range of Issues

managed to achieve success and satisfaction in both realms. She related how in June 1983, six months pregnant with her first child, she became the Times' highest-ranking woman when the paper named her deputy metropolitan editor. She took... View Details
  • 13 Jan 2021
  • News

Silicon Valley’s “Detroit Moment”

Bedford, Massachusetts in the 1800s, where we saw the roots of the venture capital industry. Then, of course, we found ourselves in Silicon Valley, where so many of the brands that shape our daily life got their start in humble garages.... View Details
  • 02 Apr 2014
  • What Do You Think?

Has the Post-Capitalist Economy Finally Arrived?

leadership important for only one phase of the longer-term development of a business. Comments did suggest, however, that some ideas about leadership can benefit from a reexamination. Tema Frank addressed a couple of these points when she said, "The fact that we... View Details
Keywords: by James Heskett; Service
  • 28 Mar 2023
  • Blog Post

Novo Nordisk

directors and thematic working groups that shared information, drove partnerships, and facilitated investment across businesses and the municipality. These contracts were not branded as “sustainability” initiatives – they were just viewed... View Details
  • 20 Feb 2013
  • News

Thanking Veterans Online

creating a scalable business. According to Wired magazine, there are currently 2,500 Navy SEALs in the country but four million Americans who claim online to be a Navy SEAL. The challenge for TroopSwap was to create software that was secure enough for View Details
Keywords: veterans; identity; Advertising, Public Relations, and Related Services; Professional Services; Retail Trade
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold... View Details
Keywords: Martha Lagace
  • 01 Dec 1999
  • News

A Class Act

eloquence (and glibness, satire, whimsy, and good humor, to name but a few characteristics), but their loquaciousness combines with an ever-increasing roster of alumni (49 new correspondents added in 1999 alone) to create an ongoing... View Details
Keywords: Nancy O. Perry
  • 11 Jun 2012
  • Research & Ideas

When Business Competition Harms Society

aware that fostering a culture of intense competition, in an honest attempt to motivate employees, may instead induce unethical behavior. At the same time, they need to consider the possibility that their rivals are misbehaving in the View Details
Keywords: by Carmen Nobel; Auto
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company... View Details
Keywords: Sean Silverthorne
  • 16 Feb 2021
  • Research & Ideas

To Fight Climate Change, Should Green Investors Reconsider Big Oil?

“blockbuster” green patents, meaning they have developed foundational technologies that other companies frequently cite and build on in subsequent innovations. Cohen says many large energy companies have tried to rebuild their images, distancing their View Details
Keywords: by Kristen Senz; Energy
  • 23 Mar 2020
  • Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

spread the high fixed costs of development and commercialization over their high sales volumes.” Those larger companies also may have benefitted from brand reputation, which could see customers flock to trusted View Details
Keywords: by Michael Blanding; Health; Medical Devices & Supplies
  • 30 Apr 2012
  • Research & Ideas

India’s Ambitious National Identification Program

people's pensions-widespread corruption that has led to huge financial losses for the government each year. The Creation Of Aadhaar Aadhaar, which means "foundation" in Hindi, is the brand name... View Details
Keywords: by Dina Gerdeman
  • 01 Sep 2014
  • News

Afghanistan’s Hope and Light

brand name “Smart”), Khoja is as busy as ever, continuing to commute from his home in Dubai to Kabul 10 or so days each month (“I can take a 4:20 a.m. flight and be at my desk by 7:00”) and devoting the rest... View Details
Keywords: Julia Hanna
  • 24 Jul 2006
  • Research & Ideas

How Kayak Users Built a New Industry

The sport of rodeo kayaking—the use of specialized kayaks to perform acrobatic tricks and maneuvers in rough white water—began around 1968 when an avid sportsman by the name of Walt Blackader developed techniques for entering waves... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 10 Mar 2015
  • First Look

First Look: March 10

by focusing on a more limited question, namely whether a business case be made for acting in an environmentally sustainable way, which I define as acting in any way that reduce a firm's environmental footprint. Publisher's link: View Details
Keywords: Carmen Nobel
  • 10 Aug 2016
  • Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

campus incidents by doing searches of college names and four different types of scandals: murders, sexual assaults, hazing, and cheating. Murders accounted for the largest category of media stories at 42 percent of incidents, followed by... View Details
Keywords: by Dina Gerdeman; Education
  • 13 Feb 2006
  • Research & Ideas

Turning High Potential into Real Reward

of this process? Lassiter: I'll be teaching a case this year where an entrepreneur does this beautifully, selling, of all things, wool underwear. A young entrepreneur in New Zealand named Jeremy Moon created a company called Icebreaker.... View Details
Keywords: Re: Joseph B. Lassiter; Consumer Products
  • 15 Apr 2002
  • Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

comparisons based on independent performance evaluations. (Although for online purchases, as for catalog purchases, brand names help consumers infer certain aspects of quality or fit, especially for... View Details
Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail
  • 06 Apr 2016
  • Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

best for spec Luo collected her initial data from Done Deal Pro, a database that tracks transactions of movie ideas in Hollywood, including sales of both nascent ideas and fully formed scripts—the vast majority of which never actually make it to the silver screen. The... View Details
Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking
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