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Show Results For
- All HBS Web
(1,336)
- People (7)
- News (345)
- Research (600)
- Events (1)
- Multimedia (14)
- Faculty Publications (237)
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- 20 Apr 2010
- First Look
First Look: April 20
Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and... View Details
Keywords: Martha Lagace
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
the probability of success in building brands and positioning products and services. The process is effective in terms of both results and costs. All of this suggests that what we experience as consumers may... View Details
Keywords: by James Heskett
- 04 Dec 2013
- Research & Ideas
The Fantastic Horizon: How to Invest in a New City
Editor's Note: Rapid urbanization and resource scarcity pose problems—and opportunities—for businesses and governments all over the world. But who can best lead the building and developing of these municipalities? One model: promotion and... View Details
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
light, not itchy, and captures no odor. Of his first $200,000 in seed financing, he spends a $100,000 creating a "brand blueprint," an architecture for what the brand needs to look like some day to exploit this advantage in... View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
of enthusiasm for the Internet was just cresting. Rhyne's old-economy idea was the only nontechnology concept to make the semifinals. Her teammates moved on to other things, but she decided to try to build a business. And then began her... View Details
Keywords: by John S. Rosenberg
- 09 Jun 2003
- Research & Ideas
The Challenge of the Multi-site Nonprofit
between local and national leaders. Wide use of volunteer labor makes worker motivation more of an issue. Up to 60 percent of a nonprofit CEO's time is spent fundraising, time that could be spent building a more effective organization.... View Details
Keywords: by Sean Silverthorne
- 28 Feb 2017
- First Look
First Look at New Research, February 28
for success, such as the role of the senior team, and that also have distinct disciplines. Incubation is a frequent point of breakdown for firms that seek to build new businesses inside existing corporations; promising ideas often simply... View Details
Keywords: Sean Silverthorne
- 19 Nov 2014
- HBS Case
Marketing Marijuana
medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass,... View Details
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
product category to attract the customer into the store (measured by the category market share); (2) sharing real estate in malls by building clusters of SMI stores and brands (measured by sales per square... View Details
- 18 Nov 2014
- First Look
First Look: November 18
on sales that is positive for most brands. These results imply that brands seeking to attract multitaskers' attention and dollars must select their advertising copy carefully. Publisher's link: View Details
Keywords: Sean Silverthorne
- 11 Jun 2013
- First Look
First Look: June 11
knowledge accumulation among competitors affect MNEs' geographic expansion across time and markets. Specifically, we build a model in which two competing firms with different capabilities simultaneously decide a sequence of market... View Details
Keywords: Carmen Nobel
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
Business School’s Ranjay Gulati looks at how it tackled the challenge. He identifies several important takeaways for other multinationals: Give the local organizations clout, embrace creative abrasion, build strong functions, and... View Details
Keywords: Carmen Nobel
- 25 Jan 2011
- First Look
First Look: Jan. 25
PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details
Keywords: Sean Silverthorne
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
service, in part by assigning brand ambassadors to the same high-traffic areas and economic centers where it was building out its agent network, to help educate and register customers. These View Details
- 12 Jul 2016
- First Look
July 12, 2016
on preventing them. She outlines five tactics that research has shown to be effective: encourage reciprocity. You can build trust and prompt other parties to disclose strategic information by sharing information yourself. Ask the right... View Details
Keywords: Sean Silverthorne
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
such as Amazon.com, drugstore.com, E*Trade, and Priceline.com, firms that unflinchingly invest millions of dollars in advertising and promotion each year to rapidly build traffic and revenues. The high-octane fuel that these super trains... View Details
Keywords: by Peter Jacobs
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
Marketing Metaphoria. Q&A and book excerpt. 14. Starbucks' Lessons for Premium Brands After building a great franchise offering a unique customer experience, Starbucks diluted its View Details
Keywords: by Staff
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
a long time to build up a culture of integrity for any inspection service,” Quelch says. Plus in China, some suspect that foreign brands are at times unfairly targeted, accused of food safety violations that... View Details
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
a particular task-for example, announcing a semiannual sale starting the following day. The other two types of ads focus on image, building up the perception of the brand rather than exhorting a consumer to... View Details
- 16 Mar 2010
- First Look
First Look: March 16
PublicationsRenewing Unilever: Transformation and Tradition Author:Geoffrey Jones Publication:Istanbul: Is Bankasi Kultur Yayinlari, 2010, Turkish ed. Abstract Unilever's brands can now be found in one out of every two households in the... View Details
Keywords: Martha Lagace