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  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43385 Harvard Business School Case 817-012 DataXu: Selling Ad Tech DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a... View Details
Keywords: Sean Silverthorne
  • August 2009 (Revised August 2010)
  • Case

Slanket: Responding to Snuggie's Market Entry

By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
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  • Web

California - Global

Internet, raising ethical and trust-related issues. The case explores Narayen and his leadership team’s deliberations: Should Adobe partner with or acquire an existing player, or build its own GenAI model? If Adobe chose to build, how... View Details
  • October 2016 (Revised April 2018)
  • Case

JCPenney: Back in Business

By: Elie Ofek, K. Shelette Stewart and Christine Snively
In 2016, JCPenney was in the midst of a multi-year turnaround after coming dangerously close to bankruptcy. Under CEO Marvin Ellison, the company had identified three strategic objectives—a focus on omnichannel, private label goods, and increasing revenue per... View Details
Keywords: Retail; Customer Management; Omnichannel; Turnarounds; Private Label; Promotions; Marketing Strategy; Brands and Branding; Customer Relationship Management; Goals and Objectives; Competition; Retail Industry; United States
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  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

in the past and now influence clinical trials and participate in regulatory decision-making. Yet these developments are far from universal and are taking very different forms around the world. Building on data showing that pharmaceutical... View Details
Keywords: Martha Lagace
  • Web

General Management - Faculty & Research

General Management Overview Faculty Curriculum Awards & Honors Doctoral Students June 5, 2025 Article How to Build a Life: Why Wittgenstein Was Right About Silence By: Arthur C. Brooks 2025 Chapter Critical Choices in Designing a Board:... View Details
  • Web

Research Services - Faculty & Research

ensure the seamless execution of around 20 research events annually. In addition, the Marketing and Communications group is available for faculty consultations to promote specific research or to answer more general branding questions.... View Details
  • Web

Europe - Global

Case Featured on Cold Call What does it take for a legendary brand like Porsche to stay ahead in a rapidly evolving auto industry? In this Cold Call episode, Harvard Business School Professor Stefan Thomke dives into the strategy and... View Details
  • 14 May 2009
  • Working Paper Summaries

Quantity vs. Quality and Exclusion by Two-Sided Platforms

Keywords: by Andrei Hagiu; Video Game; Web Services
  • 01 Jun 2023
  • HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

Jordan brand and served as president of the Portland Trail Blazers NBA team? Probably not, says HBS Professor Francesca Gino, who coauthored the case with HBS Senior Lecturer Hise Gibson and HBS Professor Frances X. Frei, as well as... View Details
Keywords: by Dina Gerdeman; Apparel & Accessories
  • 24 Jul 2006
  • Research & Ideas

How Kayak Users Built a New Industry

kayak a good illustration of your model? A: There were three things that made rodeo kayaking an ideal test case for our model. First, it was a new sport, but not brand new, so we had a history of how the sport and the industry developed.... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • Web

Mid-US - Global

United States Mid-US Harvard Business School (HBS) established the Mid-US Research Center (MRC) in 2021 to build a deeper understanding of business practice and innovation in the South, Midwest, and Mountain regions. The MRC plays a vital... View Details
  • 01 Dec 1997
  • News

Multimedia Martha: Sharon Patrick Cooks Up A Winner

partnerships with others, like Time Warner. Martha had lots of ideas and a great sense of the possibilities of the businesses and the potential for brand building, but what was missing was a real game plan for getting there. Conversely, I... View Details
  • 24 Oct 2018
  • Sharpening Your Skills

Startup or Established Company? Which Is Best for You?

Here’s my perspective on the tradeoffs. Putting aside for a moment industry preferences and how you feel about the products the company is building (both of which are very important!), most of the differences between a startup and mature... View Details
Keywords: by Julia B. Austin
  • June 2010 (Revised January 2012)
  • Case

Blue Man Group: Creativity, Life and Surviving an Economic Meltdown

In 2008, Blue Man Group's three co-founders are facing the prospect of losing not just a business but a way of life they have built together. The case follows the story of Chris Wink, Matt Goldman, and Phil Stanton as they pursue their creative passion and build the... View Details
Keywords: Arts; Financial Crisis; Entrepreneurship; Crisis Management; Growth and Development Strategy; Brands and Branding; Personal Development and Career; Creativity; Entertainment and Recreation Industry
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  • Web

Profiles - MBA

an authentic desire to build the world they want to live in. ” Tech areas of interest: AI/ML, Design, Human Computer Interaction, Sustainability, Privacy, Security & Trust Formative experience at the intersection of technology and... View Details
  • 19 Feb 2008
  • Research & Ideas

Radical Design, Radical Results

"Innovators avoid proposing a wide range of product signs and languages as a way to protect brand identity," says Verganti. "They tend to adopt strategies that allow customers to easily reconnect specific product signs to... View Details
Keywords: by Julia Hanna; Consumer Products
  • 21 Oct 2022
  • Research & Ideas

People Trust Business, But Expect CEOs to Drive Social Change

Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
Keywords: by Scott Van Voorhis
  • 07 Jun 2023
  • Blog Post

My One Case: MBA Class of 2023 Looks Back

remember it because of how values-driven the protagonist was and how the entire DNA of the Black List arose from his core values: a sense of good and an appreciation for the arts. Even the name of his venture was a very intentional View Details
  • Web

HBS - The year in Review

of tuition and course fees for the approximately 10 percent of students with the greatest financial need. The School also began offering scholarship support to more students from middle-income backgrounds, building on the approximately 50... View Details