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Show Results For
- All HBS Web
(3,831)
- People (15)
- News (852)
- Research (2,117)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,497)
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- 11 Dec 2014
- News
Fashion's Retail Revolution
MBAs in retail, starting in the bargain basement of Bloomingdale’s. He worked his way up through the ranks of the department store to chairman and CEO, establishing the old, family-owned store as a national luxury brand and the flagship... View Details
- 01 Oct 2002
- News
Jeremiah P. Murphy, Jr.
Coop's brand name, while a core Coop management group retained control of Internet and catalogue sales, Coop membership, and interactions with local universities. A $4 million renovation of the Harvard Square flagship store that uncovered... View Details
- 27 Aug 2019
- News
Sweating It Out in Philly; Whiskey Flights in Portland
workout. Amanda Freeman (MBA 2003) at SLT Amanda Freeman (MBA 2003) at SLT A self-described “serial fitness entrepreneur,” Freeman has taken the New York-based SLT from a start-up to a private equity–funded fitness brand with 24 locations... View Details
Keywords: Margie Kelley
- 01 Sep 2013
- News
A Hollywood Backstory
What can I say—even at nine years old, it spoke to me about assuming control over one's life. Twenty-five years later, after HBS, strategy consulting, and brand management, I chucked it all and decided I was a writer. Thank you, Benjamin... View Details
- 01 Jun 2013
- News
Brick by Brick
he returned. The group focused on growth. LEGO building sets became increasingly complex. A line of LEGO-branded children's clothing debuted, and a division of the company pitched book, movie, and TV ideas. While the number of branded... View Details
- 01 Jun 2012
- News
Straight to the Heart
that lays out what I charge and each party’s responsibilities. If someone doesn’t honor that, goodbye and good luck. I don’t want their money. Your book emphasizes the importance of marketing tactics in finding a mate, including the need for a personal brand. A... View Details
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details
Keywords: Jennifer Meyers
- 18 Apr 2022
- News
Book Smart
who wrote the Magic Tree House series; Dennis Scott, former NBA player and reading advocate; Andy Jassy (MBA 1997), CEO of Amazon; Roy Swan, head of impact investing at Ford; and Carrie Rathod, who leads brand innovation at Proctor &... View Details
- 01 Dec 2017
- News
Ask the Expert: Human Intelligence
algorithms. So much richer, in fact, that my engagement with a particular brand might be very different than yours, because it’s customized to each of us. I can also imagine this predictive learning being combined with new user... View Details
Keywords: April White
- 01 Apr 1999
- News
Short Takes
phenomenon." "When U.S. corporations go abroad, they take more than their capital and technology with them," she writes. "They also take their brand names, their reputations, and their international images. "In a world marked by... View Details
Keywords: Eileen K. McCluskey
- 19 Feb 2013
- News
Sam Adams: Now (finally) in a can
- 01 Jun 2022
- News
Case Study: Glass Half Full
concedes. But glass is a rare material that, while energy-intensive to create, can be reused literally for centuries. Given that, he sees a unique opportunity to build a storied brand with the potential to become a lasting household name.... View Details
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
African coffee supply with African coffee demand. Now five years old, Neo has nine locations around Lagos, its own branded capsules for Nespresso machines, and plans to grow. To do that, the Dozies will have to nurture a coffee-sipping... View Details
- 01 Feb 2000
- News
HBS Alumni Association Board of Directors: President's Report
Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94), plans for the 2000 HBS Global Alumni Conference in Berlin are proceeding very well. The conference, scheduled for June 13-16, boasts a full agenda of challenging sessions... View Details
Keywords: Edmund A. Hajim (MBA '64)
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
independence—allowing elderly people to stay at home, independent and connected, not isolated Empowered care—providing new tools to improve quality and efficiency for paid and unpaid caregivers Ageless style—making stylish brands that are... View Details
- 01 Dec 2019
- News
The Race Against Resistance
ensuring], for example, fewer days in the hospital.” Triola echoes this argument. “Without any economic data to justify the use of premium-priced treatments over cheaper generics, how are you going to make the case that a hospital system should spend dollars on a View Details
Keywords: Lisa Scanlon Mogolov
- 01 Dec 2016
- News
Case Study: Sweat the Technique
completely different product design (electronics), manufacturing process, and software. Consider setting up a different brand or structure to go after this opportunity. —Mark Gallion (MBA 1989) Got a case? To take part in a future “Case... View Details
Keywords: Dan Morrell
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
immigrant who shrewdly spotted an opportunity in the nascent steel industry and became one of the richest men in his adopted country. Carnegie's era also saw an unprecedented explosion of branded consumer goods, among them Ivory Soap,... View Details
- 06 Dec 2018
- News
Cold Call Horror Stories
might’ve been something like Competition and Strategy, and it was kind of an open session where the case was on branding, and this company was actually trying to brand lobsters. And I guess for a while they were pretty successful—they had... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
around the country to vie for the title of Space Invaders national champion. Thousands had played the video game, released that year in the United States by Warner brand Atari, in regional tournaments in the months leading up to the... View Details