Publications

March 1995 (Revised July 1996)
Case

Mattson Foods, Inc. (Revised): The Bardolini Division

By: Steven C. Wheelwright

The Bardolini Division of Mattson Foods, with plants in the northeast and midwest, wants to open up the western market for its pizza. Management must decide whether to build a new plant on the West Coast, and what type of technology to put in the plant if they decide... View Details

Keywords: Logistics; Emerging Markets; Business Startups; Decision Choices and Conditions; Business Plan; Capital Budgeting; Expansion; Buildings and Facilities; Strategic Planning; Marketing Strategy; Technology; Economic Systems; Food and Beverage Industry

January 1982 (Revised November 1982)
Case

General Foods: Productivity Measurement Program

By: Robert H. Hayes and Kim B. Clark

Keywords: Performance Productivity; Performance Improvement; Strategy; Food and Beverage Industry

August 1977 (Revised May 2003)
Teaching Note

National Cranberry Cooperative, Teaching Note

By: Steven C. Wheelwright

Teaching Note for (9-675-014). View Details

Keywords: Food and Beverage Industry

1978
Chapter

The Marketing Factor for Nonconventional-Protein Products

By: James E. Austin, J. A. Quelch, Joe R. D'Cruz and Edward T. Popper

Keywords: Food; Product Marketing; Food and Beverage Industry

November 1998 (Revised December 1998)
Case

Amul and India's National Dairy Development Board

By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder

Amul Dairy has been a successful change maker in India's dairy system. How does it move from this success to the new challenges facing the Indian food system--is it an appropriate model? View Details

Keywords: Business Model; Leading Change; Success; Cooperative Ownership; Problems and Challenges; Food and Beverage Industry; India

December 1998
Case

MD Foods Amba

By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis

In 1998, MD Foods, a Denmark-based dairy cooperative, was searching for growth opportunities that would enable it to become northern Europe's preferred retail dairy supplier. The options being considered included expanding in existing markets, entering into new... View Details

Keywords: Cooperative Ownership; Growth and Development Strategy; Expansion; Market Entry and Exit; Alliances; Innovation and Management; Food and Beverage Industry; Europe; United Kingdom; Denmark

September 1998 (Revised October 2001)
Case

SADAFCO

SADAFCO has long enjoyed a dominant position in the milk and ice cream markets in Saudi Arabia. In the mid-1990s, this dominance was under threat as Nestle, Unilever, and Mars all entered the ice cream market. The case outlines the Saudi Arabian ice cream wars. View Details

Keywords: Competition; Food; Multinational Firms and Management; Food and Beverage Industry; Saudi Arabia

January 1995 (Revised March 1995)
Teaching Note

Toupargel TN

By: David E. Bell

Keywords: Food and Beverage Industry; France

October 1994
Case

Trading Foods in Russia

By: Ray A. Goldberg and Peer Ederer

Keywords: Food and Beverage Industry; Russia

November 1994
Case

American Rice, Inc. in Vietnam

By: Ray A. Goldberg and Quintus Travis

Describes the first major joint venture between a U.S. and Vietnam rice company with reqard to the world rice trade. What are the opportunities and what are the challenges? View Details

Keywords: Joint Ventures; Trade; Global Range; Problems and Challenges; Opportunities; Food and Beverage Industry; Viet Nam; United States

January 1992 (Revised October 1993)
Teaching Note

ValuPlus Supermarkets, Inc., Teaching Note

By: Walter J. Salmon

Keywords: Food and Beverage Industry

January 1984 (Revised January 1994)
Teaching Note

International Foodstuffs, Teaching Note

By: David E. Bell

Keywords: Food and Beverage Industry

February 1991
Teaching Note

Frito-Lay, Inc. (A), Teaching Note

By: Frank V. Cespedes

Keywords: Food and Beverage Industry

August 1990
Case

General Foods Corp.: Adapting to the New Electronic Media

By: Stephen A. Greyser

Keywords: Advertising; Media; Strategy; Food and Beverage Industry

June 1990 (Revised June 2004)
Teaching Note

Nestle Alimentana S.A. -- Infant Formula (Abridged) TN

By: James E. Austin and Tomas Otto Kohn

Teaching Note for (9-590-070). View Details

Keywords: Nutrition; Food and Beverage Industry

April 1990
Case

Perrier Recall: A Source of Trouble

By: Stephen A. Greyser and Norman Klein

When a laboratory discovered traces of the carcinogen benzene in bottles of Perrier, Group Perrier of America immediately announced a voluntary U.S. recall of all Perrier brand imported water. This case describes press coverage of the U.S. recall and the worldwide... View Details

Keywords: Crisis Management; Food and Beverage Industry