Beverages - Publications - Faculty & Research

18 Mar 2008
News

Election ’08, HBS Style

of the issues near and dear to the Class of 2009. The event, which organizers thought might be a first in HBS history (or at least the first in quite some time) included complimentary beverages and enough popcorn to fuel a movie marathon.... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Profile

Rachel Silverstein

classical training in corporate finance could bring a lot of value – in structure and strategy – to a startup." Rachel's hunch was right, and she proceeded to work for two different startups in the food and beverage and vacation... View Details

Keywords: Financial Services; Retail/Hospitality; CPG

25 Apr 2023
News

Class of 2022 Startups Sweep Alumni New Venture Competition

Clubs News Clubs News In a first-ever result, all of the winners in the 2023 Alumni New Venture Competition (ANVC) hail from the same HBS class: the MBA Class of 2022. The ANVC finale, held virtually on March 22 and 23, brought eight global regional winners together... View Details

Keywords: Margie Kelley

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

constitute products sometimes used together—a beverage and a snack. And at the end, reflecting the brand brotherhood and product pairing, the two personalities meet briefly in a split-screen appearance. Click to watch. To me, these ads... View Details

Keywords: Re: Multiple Faculty; Telecommunications

20 Dec 2016
Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

Forest Reinhardt Since brewing is a marketing-driven business, finding ways to differentiate a beverage from its competition is crucial. Heineken’s chief marketing officer took a novel approach: take the complicated processes of... View Details

Keywords: Re: Multiple Faculty

10 Jul 2018
Blog Post

Embracing Entrepreneurship & the Asian American Community

then went on to sell it to SalesForce. Kyle is now a VC at DCM Ventures. Andrew and Bin from Boba Guys - I’m particularly interested in scaling out Food & Beverage businesses because I just took classes in Real Estate and Restaurants... View Details

01 Apr 1997
News

The Businesslike Gourmet: Karen Page on America's Foodservice Industry

York City. How did you get professionally involved with food? In college, I ran a company that delivered birthday cakes ordered by students' parents. After HBS, as a consultant to the food and beverage industry, I became fascinated by the... View Details

12 Sep 2006
First Look

First Look: September 12, 2006

brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, energy drinks, and bottled water. Coca-Cola and Pepsi-Cola had vied for the... View Details

Keywords: Sean Silverthorne

25 Feb 2020
News

In My Humble Opinion: Mr. Coffee

prides itself on a handcrafted approach to coffee beverages that highlight natural flavors. Before coming to HBS, Keller served four years in the Navy; he cites teamwork as one of the greatest attractions of the work he did then and now.... View Details

Keywords: Julia Hanna

01 Dec 2009
News

Seven Honored with Alumni Achievement Award

spend most of my time on planes. Officially I live in Switzerland. Whom do you admire? Nelson Mandela. I will never forget the day he was elected president. He was all smiles even though he had suffered so much. He reconciled a whole country. Favorite beverage? Bud... View Details

Keywords: Susan Young; awards; fishing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

02 Apr 2015
Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

quality responses from the community. A beverage company client for Tongal initially asked for an ad that would convince people that its product was healthier than competitors. But if the question were posed in that way, many of the... View Details

Keywords: by Dina Gerdeman

09 Jan 2014
News

Tapping into Opportunity

beverage companies, and they know they have major water issues." This has created a rapidly increasing demand for technologies and services to discover, manage, filter, and disinfect and/or desalinate water, and to improve infrastructure... View Details

Keywords: Constantine von Hoffman; Business and Environment Initiative; Management, Scientific, and Technical Consulting Services; Professional Services

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

unobtrusive and provide a more natural out-of-lab environment, Teixeira says. Also, participants were allowed to skip through commercials they didn't want to watch. They viewed ads in three product categories: confectionary (Skittles, Snickers, M&Ms, and others),... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

16 Jun 2015
Blog Post

Military Alumna Reflects on Time at HBS

world-class organization known for growing leaders. I would have a number of general management roles at PepsiCo over the course of over five years—both in the food and beverage divisions. Being “in the arena” of line management taught me... View Details

01 Jan 2002
News

Orin C. Smith (MBA '67)

thing." Over the past fifteen years, as technology altered the business landscape, another transformation swept the globe. This was a revolution of beans, not bytes, and it changed the way Americans drank coffee, a once-innocuous beverage... View Details

13 Apr 2015
Research & Ideas

3 Ways Firms Can Profit From Environmental Investments

In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details

Keywords: by Carmen Nobel; Energy; Utilities

26 Mar 2020
Blog Post

Make Work from Home Work For You (And Your Team)

keeping certain items in your home. Or you may have healthy food options nearby your office, but not close enough to your home to grab a quick lunch. “Stock up on the food and beverage items you’ll need so that you can maintain your... View Details

Keywords: All Industries

18 Mar 2020
Blog Post

Make Work from Home Work For You (And Your Team)

used to keeping certain items in your home. Or you may have healthy food options nearby your office, but not close enough to your home to grab a quick lunch. “Stock up on the food and beverage items you’ll need so that you can maintain... View Details