Publications
Publications
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(1,641)
- Faculty Publications (911)
- October 2010
- Case
innocent
By: William A. Sahlman and Harry Wake
This case describes a set of issues confronting the founders of innocent, a 10-year old beverage company that dominated the UK smoothie market. The team must decide how to proceed with expansion of the product line and outside the UK and Ireland. They must also decide... View Details
- October 2010 (Revised November 2010)
- Case
Belco Global Foods
By: C. Fritz Foley and Matthew Johnson
This case introduces students to the fundamental issues that managers face when deciding what international trade finance terms to use when transacting with other firms. In late 2009, Pam Arnold, the head of global credit at Belco Global Foods, must decide which trade... View Details
- September 2010 (Revised January 2016)
- Case
Grameen Danone Foods Ltd., a Social Business
By: V. Kasturi Rangan and Katharine Lee
Grameen Danone is a joint venture between the Grameen Group (a sister company of Grameen Bank) and Groupe Danone, a $2 billion (revenues) French food company. The company's goal was to provide nutritional yogurt (brand name Shoktidoi) for the nearly 50 million... View Details
- September 2010 (Revised February 2011)
- Case
Red Lobster
By: David E. Bell and Jason Riis
Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an opportunity to shift its target customer segment. The chain is in the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over... View Details
- June 2010
- Teaching Note
Diamond Foods (TN)
By: David E. Bell, Natalie Kindred and Mary Louise Shelman
Teaching Note for 510013.. View Details
- June 2010
- Teaching Note
Ebro Puleva (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for 510026. View Details
- June 2010
- Teaching Note
Shareholder Activists at Friendly Ice Cream (TN) (A1), (A2), (A), and (B)
By: Fabrizio Ferri, V.G. Narayanan and Lisa Brem
Teaching Note for 109013, 109014, 108024 and 108073. View Details
- March 2010 (Revised February 2013)
- Case
Baltic Beverages Holding: Competing in a Globalizing World (A)
By: Juan Alcacer, Rasmus Karl Gustaf Molander and Rakeen Mabud
The Finnish brewer Hartwall and the Swedish brewer Pripps had to decide how to react to the rapidly changing European political, economic, and business environment in 1989–1990. View Details
- March 2010 (Revised February 2013)
- Supplement
Baltic Beverages Holding: Competing in a Globalizing World (B)
By: Juan Alcacer, Rasmus Karl Gustaf Molander and Rakeen Mabud
In 1991, Hartwall and Pripps made the decision to found Baltic Beverages Holding (BBH) and invest in the former USSR by buying Estonia's biggest brewery, Saku. View Details
- January 2010 (Revised July 2011)
- Case
Hindustan Unilever Limited
By: Thomas J. DeLong and Mona Srivastava
This case illustrates Hindustan Unilever Limited's conflict resolution and people development policies using a “leading from the middle” example. The story centers on the challenges faced by an HR manager at a factory who must meet organizational objectives while... View Details
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
- December 2009
- Case
TruEarth Healthy Foods: Market Research for a New Product Introduction
By: V. Kasturi Rangan and Sunru Yong
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
- December 2009 (Revised November 2012)
- Teaching Note
Global Wine War 2009: New World versus Old (TN)
Teaching Note for [910405]. View Details
- December 2009
- Teaching Note
Diageo and East African Breweries Ltd.: Tapping New Markets for Social Good (TN)
By: Rosabeth M. Kanter and Matthew Bird
Teaching Note for [310010]. View Details
- November 2009 (Revised March 2013)
- Case
PureCircle
By: David E. Bell and Aldo Sesia
In December 2008, the U.S. Food and Drug Administration (FDA) determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircle manufactured from the Stevia plant, could be used in beverages, foods, and as a... View Details
- November 2009 (Revised December 2009)
- Case
DaChan Food (Asia) in China
By: Ray A. Goldberg and David Lane
DaChan Food in China is providing leadership in the quality, health, and environmental needs of the Chinese consumer as poultry consumption increases there. Continuing to provide that leadership as global and national competition increase becomes more and more... View Details
- October 2009
- Teaching Note
Inner Mongolia Yili Group: China's Pioneering Dairy Brand (TN)
Teaching Note for [308052]. View Details
- September 2009 (Revised February 2014)
- Case
Nantucket Nectars: The Exit
By: Joseph B. Lassiter III, William A. Sahlman and Noam Wasserman
The founders of Nantucket Nectars are trying to decide whether and how to sell their company. View Details
- August 2009
- Case
Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era
By: David A. Thomas and Stephanie Creary
This case profiles PepsiCo's diversity journey under the leadership of former chairman and CEO Steve Reinemund who instituted diversity as one of the company's strategic imperatives. It demonstrates the ways in which Reinemund partnered with his leadership team and... View Details