Publications

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

May 2023 (Revised November 2023)
Case

Arcos Dorados: Decarbonizing McDonald’s in Latin America

By: George Serafeim, Michael W. Toffel, Jenyfeer Martinez Buitrago and Mariana Cal

This case describes the decarbonization strategy of Arcos Dorados—McDonald’s largest independent franchisee, operating in 20 countries and territories in Latin America and the Caribbean—and how the company measured its greenhouse gas (GHG) emissions, including those... View Details

Keywords: Environmental Accounting; Animal-Based Agribusiness; Plant-Based Agribusiness; Change Management; Forecasting and Prediction; Environmental Sustainability; Food; Growth Management; Supply Chain; Corporate Social Responsibility and Impact; Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Green Technology Industry; Consumer Products Industry; Latin America; North and Central America; South America

5 Sep 2013
Conference Presentation

The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States

By: Ai Hisano

This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details

Keywords: Food; Product Marketing; Food and Beverage Industry

January 2016
Case

Haiti Hope: Innovating the Mango Value Chain

By: Amy C. Edmondson and Jean-François Harvey

This case study examines a market-based approach to economic development through the eyes of NGO TechnoServe's project manager, implementing a US$9.5 million five-year public-private partnership between Coca-Cola, IDB, and USAID. The case ends at the beginning of the... View Details

16 Feb 2004
Research & Ideas

Marketing Wine to the World

program, I had the opportunity to write a new case about Robert Mondavi. As I conducted the research for the case, I became more fascinated with the changes taking place in the industry globally, as well as the marked differences between... View Details

Keywords: by Manda Salls; Food & Beverage; Food & Beverage; Food & Beverage

Profile

Darrin Rahn

perspective and set myself up for a long-term career in food and beverage leadership," says Darrin. "By going to HBS, I would surround myself with the best and brightest minds who would push me to think bigger, more globally,... View Details

Keywords: CPG

01 Oct 2001
News

Q&A: Orin Smith

every day. In addition to coffee, Starbucks offers tea, pastries, and gift packages; distributes coffee-flavored ice cream and beverages to supermarkets; and maintains the retail Web site starbucks.com. Smith oversaw the company's IPO in... View Details

Keywords: Hanna, Julia; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores

Profile

Kim Chen

Development, and on-campus clubs offered such an opportunity. How has your overall HBS experience shaped your goals & career path? The overall HBS experience has pushed me to define my career goals not solely in terms of industries... View Details

Keywords: Retail; Nonprofit / Government

Fast Answer

Consumer goods: market research

markets. Strong in consumer goods, and food & beverage industries in American and European countries. IBISWorld
Provides research reports on industries in the United... View Details

13 Nov 2020
News

Expanding Summer Fellowships to Support Students

market. “Many summer internships were canceled,” explains Kristen Fitzpatrick (MBA 2003), managing director of HBS’s Career & Professional Development (CPD). “Graduating students who already had job offers saw their start dates delayed, and those interested in hard-hit... View Details

August 1984 (Revised June 1985)
Teaching Note

Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers, Teaching Note

By: Richard S. Tedlow

Keywords: Monopoly; Food and Beverage Industry; United States

07 Sep 2021
News

September 2021 Alumni Books

Through Pivot for Success, you’ll find that you can succeed, even when you think you’ve lost it all. Probiotic Beverages Edited by Sandeep K. Panda, Julie Kellershohn (MBA 2002), and Inge Russell Academic Press Probiotic View Details

Keywords: Margie Kelley

25 Aug 2022
News

Comfort Zone

Conjure, if you can, a mental picture of air travel in its heyday. All the delights you’re probably envisioning right now—indulgent meal service, bottomless beverage carts, perhaps even pillbox hats—were provided by the airlines, says... View Details

February 1982 (Revised August 1985)
Case

U.S. Retail Coffee Market (A)

Set in mid-1978, this case covers all aspects of the U.S. retail coffee market both cross-sectionally and historically. The market is recovering from dramatic price rises and volume drops. The overall issue is the forecast of future market evolution and the... View Details

Keywords: Marketing Strategy; Industry Growth; Market Timing; Retail Industry; Retail Industry; United States

2016
Working Paper

Standardized Color in the Food Industry: The Co-Creation of the Food Coloring Business in the United States, 1870–1940

By: Ai Hisano

This working paper examines how, starting in the 1870s, food manufacturers in the United States began to use standardized color, achieved by synthetic dyes, as part of their marketing strategies. Food manufacturers along with dye makers and regulators co-created the... View Details

Keywords: Food; Supply and Industry; Manufacturing Industry; Manufacturing Industry; United States

SSRN

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June 2011
Teaching Note

Cola Wars Continue: Coke and Pepsi in 2010 (TN)

By: David B. Yoffie

Teaching Note for 711462. View Details

Keywords: Industry Structures; Competitive Strategy; Competition; Price; Brands and Branding; Food and Beverage Industry; United States