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  • May 1989 (Revised June 1990)
  • Supplement

Ford Motor Co.: The Product Warranty Program (B)

Raises some exciting issues concerning the role of product warranty as a strategic marketing tool. General Motors, in response to a sharp drop in its market share, makes a dramatic change in its warranty policy. Ford has to decide how best to respond to this change. View Details
Keywords: Marketing Strategy; Auto Industry
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Menezes, Melvyn A. "Ford Motor Co.: The Product Warranty Program (B)." Harvard Business School Supplement 589-057, May 1989. (Revised June 1990.)
  • July 1986
  • Case

Overly Hautz Co.--1985

By: Benson P. Shapiro
Keywords: Auto Industry
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Shapiro, Benson P. "Overly Hautz Co.--1985." Harvard Business School Case 587-039, July 1986.
  • September 1990
  • Case

Roger Smith, General Motors, and Ross Perot

By: Joseph L. Badaracco Jr.
Keywords: Auto Industry
Citation
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Badaracco, Joseph L., Jr. "Roger Smith, General Motors, and Ross Perot." Harvard Business School Case 391-060, September 1990.
  • August 1988 (Revised August 1989)
  • Case

Poletown Dilemma, The

By: Thomas R. Piper
Senior management of General Motors must select a site for a new assembly plant to replace two plants located in Detroit. The economics strongly favor a site in an adjacent state. However, a relocation would have substantial, negative impact on the existing work force,... View Details
Keywords: Factories, Labs, and Plants; Business and Government Relations; Corporate Social Responsibility and Impact; Business Offices; Management Teams; Restructuring; Economics; Auto Industry; Michigan
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Piper, Thomas R. "Poletown Dilemma, The." Harvard Business School Case 389-017, August 1988. (Revised August 1989.)
  • March 2024
  • Case

Transforming a Region: Gothenburg’s path from Shipyards to E-Mobility

By: Christian H.M. Ketels and Orjan Solvell
The case profiles the economic development of the Gothenburg region in Western Sweden, and the efforts of the regional economic development agency. During this period the region’s traditionally strong automotive cluster started to transform towards e-mobility... View Details
Keywords: Regional Economic Activity; Cluster; Economic Development; Economic Growth; Government and Politics; Transformation; Green Technology; Auto Industry; Sweden
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Ketels, Christian H.M., and Orjan Solvell. "Transforming a Region: Gothenburg's Path from Shipyards to E-mobility." Harvard Business School Case 724-403, March 2024.
  • 18 Apr 2005
  • Research & Ideas

Selling Luxury to Everyone

part of that growth. "It's at that 'not-too-expensive, but it's not cheap' really effective price point," she said. Langer recalled an old industry saw to the effect that "in a recession, a really good business to be in is... View Details
Keywords: by Julie Jette; Consumer Products
  • 29 Sep 2003
  • Research & Ideas

Why Managing Innovation is Like Theater

again—significantly impacts the way we work. Reconfiguring an auto assembly process can involve buying and installing new equipment, which can be pretty expensive. So, automakers usually do a lot of planning before they commit to a... View Details
Keywords: by Rob Austin & Lee Devin
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

synchronicity with market and industry returns. We find that firms voluntarily disclosing more sustainability information, identified as material by the Sustainability Accounting Standards Board (SASB), have lower stock price... View Details
Keywords: Carmen Nobel
  • February 1983 (Revised May 1984)
  • Case

Managing Product Safety: The Ford Pinto

Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response... View Details
Keywords: Safety; Crisis Management; Product; Auto Industry; United States
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Goodpaster, Kenneth E., and Dekkers L. Davidson. "Managing Product Safety: The Ford Pinto." Harvard Business School Case 383-129, February 1983. (Revised May 1984.)
  • May 1982 (Revised February 1983)
  • Case

Ford Motor Co. (B): The Automobile Crisis and Ford's Political Strategy--1980

By: Malcolm S. Salter
Keywords: Strategy; Crisis Management; Government and Politics; Business and Government Relations; Auto Industry; United States
Citation
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Salter, Malcolm S. "Ford Motor Co. (B): The Automobile Crisis and Ford's Political Strategy--1980." Harvard Business School Case 382-162, May 1982. (Revised February 1983.)
  • May 1980 (Revised August 1981)
  • Case

Chrysler Corp.: Bailout

By: Joseph L. Bower
Keywords: Auto Industry
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Bower, Joseph L. "Chrysler Corp.: Bailout." Harvard Business School Case 380-205, May 1980. (Revised August 1981.)
  • January 1976 (Revised November 1987)
  • Case

Contract and Consensus at General Motors--1900-1984

By: George C. Lodge
Keywords: Contracts; Labor Unions; Auto Industry
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Lodge, George C. "Contract and Consensus at General Motors--1900-1984." Harvard Business School Case 376-170, January 1976. (Revised November 1987.)
  • August 1998
  • Case

General Motors Corporation (C), The : 1990-1992

By: Peter Tufano
The third in a four-part series, this case details the financial policies and practices at General Motors from 1990 to 1996. This part describes the firm's financial responses to the business stresses it faced in the 1992 time period. View Details
Keywords: Corporate Finance; Auto Industry; United States
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Tufano, Peter, Markus Mullarkey, and William J Wildern. "General Motors Corporation (C), The : 1990-1992." Harvard Business School Case 299-008, August 1998.
  • April 1993
  • Teaching Note

Koito Manufacturing Ltd. (TN)

By: W. Carl Kester
Teaching Note for (9-291-027). View Details
Keywords: Auto Industry; Japan; United States
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Kester, W. Carl. "Koito Manufacturing Ltd. (TN)." Harvard Business School Teaching Note 293-003, April 1993.
  • March 1992 (Revised December 1992)
  • Case

Harley-Davidson, Inc.--1987

By: W. Carl Kester and Julia Morley
After an LBO and near bankruptcy in the early 1980s, Harley-Davidson makes an astonishing recovery, going public in 1986. Its listing on the New York Stock Exchange in 1987 provides the occasion of an equity analyst to publish a research report in which she must issue... View Details
Keywords: Leveraged Buyouts; Currency Exchange Rate; Reports; Crisis Management; Going Public; Research; Competition; Auto Industry; Japan; New York (city, NY)
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Kester, W. Carl, and Julia Morley. "Harley-Davidson, Inc.--1987." Harvard Business School Case 292-082, March 1992. (Revised December 1992.)
  • April 1991 (Revised June 2001)
  • Case

Jaguar plc--1989

By: Timothy A. Luehrman and Robert W. Lightfoot
Describes Jaguar's product market problems in 1989, and its attractiveness to GM and Ford as an acquisition target. Students are asked to evaluate the suitability of GM and Ford as business partners for Jaguar, and to determine how much each should be willing to pay to... View Details
Keywords: Acquisition; Markets; Consumer Behavior; Product; Partners and Partnerships; Valuation; Auto Industry
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Luehrman, Timothy A., and Robert W. Lightfoot. "Jaguar plc--1989." Harvard Business School Case 291-034, April 1991. (Revised June 2001.)
  • September – October 1999
  • Article

Decoding the DNA of the Toyota Production System

By: Steven Spear and H. Kent Bowen
Keywords: System; Production; Auto Industry
Citation
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Spear, Steven, and H. Kent Bowen. "Decoding the DNA of the Toyota Production System." Harvard Business Review 77, no. 5 (September–October 1999): 96–106. (Winner of Shingo Prize for Excellence in Manufacturing Research presented by Jon M. Huntsman School of Business​.)
  • November 15, 2022
  • Article

What Really Makes Toyota’s Production System Resilient

By: Willy C. Shih
Toyota has fared better than many of its competitors in riding out the supply chain disruptions of recent years. But focusing on how Toyota had stockpiled semiconductors and the problems of other manufacturers, some observers jumped to the conclusion that the era of... View Details
Keywords: Supplier Relationships; Manufacturing; Supply Chain; Production; Auto Industry; United States; Japan
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Shih, Willy C. "What Really Makes Toyota’s Production System Resilient." Harvard Business Review Digital Articles (November 15, 2022).
  • September 2021 (Revised October 2021)
  • Case

Tesla's Uncertain Fate as EV Race Accelerates

By: David Collis and Haisley Wert
By September 2021, Tesla had a staggering market cap of $755 billion. As the leader of the automobile industry, Tesla’s worth surpassed that of the six largest runner-ups combined, including Toyota, Volkswagen, BYD, Daimler, Great Wall Motors, and General Motors. As... View Details
Keywords: Electric Vehicles; Strategy; Corporate Strategy; Valuation; Competitive Advantage; Value Creation; Auto Industry
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Collis, David, and Haisley Wert. "Tesla's Uncertain Fate as EV Race Accelerates." Harvard Business School Case 722-368, September 2021. (Revised October 2021.)
  • February 2021 (Revised June 2023)
  • Case

Henry Ford: Changing the World

By: Robert Simons and Max Saffer
This case traces the rise of Henry Ford from a small farm in Michigan to the controlling shareholder of the Ford Motor Company. The case describes how Ford, as young man, acquired engineering skills and the risks he took as he built and marketed one of the first... View Details
Keywords: Technology; Entrepreneurship; Personal Characteristics; Business Startups; Management; Success; Values and Beliefs; Technological Innovation; Personal Development and Career; Auto Industry; United States; Michigan
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Simons, Robert, and Max Saffer. "Henry Ford: Changing the World." Harvard Business School Case 121-063, February 2021. (Revised June 2023.)
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