Publications

October 2005 (Revised June 2007)
Case

Volkswagen of America: Managing IT Priorities

Describes the efforts of Volkswagen of America, the U.S. subsidiary of Volkswagen AG, to arrive at a process for setting IT funding priorities so that they align with business priorities and the company's overall strategy. The process is carefully thought out and... View Details

Keywords: Strategic Planning; Business Subsidiaries; Resource Allocation; Information Technology; Alignment; Auto Industry; United States

June 2005 (Revised May 2006)
Case

Covisint (B): Building an Automotive Supply Chain Exchange

By: Lynda M. Applegate and Elizabeth Collins

Supplements the (A) case. View Details

Keywords: Auto Industry

February 2004
Supplement

Ford Motor Company: Quality of Earnings Growth Analysis (A)

By: David F. Hawkins

Keywords: Measurement and Metrics; Quality; Business Earnings; Auto Industry

January 2004
Supplement

General Motors Corporation: Retiree Benefit Risk Management

By: David F. Hawkins

Keywords: Retirement; Risk Management; Compensation and Benefits; Auto Industry

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July 2003 (Revised September 2003)
Case

Refinancing of Shanghai General Motors (A), The

By: Mihir A. Desai and Mark Veblen

The CFO of General Motors' joint venture in Shanghai, Shanghai General Motors (SGM), wants to refinance almost $900 million of project finance it raised to begin operations. The highest priority is improving the terms of the financing with regard to costs and specific... View Details

Keywords: Business Subsidiaries; Multinational Firms and Management; Joint Ventures; Financing and Loans; Auto Industry; Shanghai

September 2001
Case

DaimlerChrysler Knowledge Management Strategy

Provides an overview of knowledge management and the knowledge management strategy of DaimlerChrysler relative to its competition. View Details

Keywords: Competition; Knowledge Management; Auto Industry

January 2001 (Revised March 2002)
Case

Ford Motor Company's Value Enhancement Plan

By: Andre F. Perold

In April 2000, Ford Motor Co. announced a shareholder Value Enhancement Plan (VEP) to significantly recapitalize the firm's ownership structure. Ford had accumulated $23 billion in cash reserves and under the VEP would return as much as $10 billion of this cash to... View Details

Keywords: Restructuring; Forecasting and Prediction; Capital Structure; Cash; Financial Liquidity; Policy; Business and Shareholder Relations; Value; Auto Industry

October 2000
Teaching Note

CarPoint in 1999 TN

By: Thomas R. Eisenmann and Gillian Morris

Teaching Note for (9-800-328). View Details

Keywords: Auto Industry

November 1999
Case

Adam Opel AG (A) and (B) (Condensed)

By: Joseph L. Bower

Focuses on the strategic issue of how to approach the East German market after the Berlin wall came down in late 1989. Within an unusually rich economic-political and organizational-personal context, the chairman of GM's German subsidiary has to respond to Volkswagen's... View Details

Keywords: Adoption; Decision Choices and Conditions; Situation or Environment; Risk and Uncertainty; Auto Industry; Germany

October 1999 (Revised October 2005)
Case

Autobytel.com

By: Youngme E. Moon

Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's... View Details

Keywords: Growth and Development Strategy; Internet and the Web; Marketing Channels; Strategy; Internet and the Web; Competition; Business Model; Service Operations; Budgets and Budgeting; Growth and Development; Auto Industry

March 1999 (Revised November 2001)
Case

Honda-Rover (C): "The Sting"

By: Ashish Nanda, James K. Sebenius and Ron Fortgang

Supplements the (A) case. View Details

Keywords: Business Exit or Shutdown; Joint Ventures; Alliances; Knowledge Sharing; Strategy; Contracts; Negotiation Process; Negotiation Tactics; Cross-Cultural and Cross-Border Issues; Auto Industry; United Kingdom

November 1996
Case

Redesigning the Ford Mustang

By: Arthur Schleifer Jr. and Phyllis Dininio

Keywords: Product Design; Decision Making; Auto Industry; United States

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September 1998 (Revised September 1998)
Case

Saturn Corporation in 1998

Describes the challenges facing the Saturn Corp., General Motor's (GM) small-car company, as it enters a phase of transferring its knowledge, technology, and experience throughout GM. Describes the urgency of Saturnization at GM and the continuing pressure to retain... View Details

Keywords: Knowledge Sharing; Competitive Advantage; Auto Industry; United States

March 1992 (Revised April 1995)
Teaching Note

BMW: The 7-Series Project (A), Teaching Note

By: Gary P. Pisano

Teaching Note for (9-692-083). View Details

Keywords: Projects; Competency and Skills; Production; Quality; Product Development; Growth and Development Strategy; Decisions; Management Practices and Processes; Luxury; Auto Industry

March 1985 (Revised May 2004)
Teaching Note

Waltham Motors Division (TN)

By: William J. Bruns Jr.

Teaching Note for (9-184-169). View Details

Keywords: Auto Industry

March 1969 (Revised August 1997)
Case

Fabritek Corp.

Describes a large-volume automotive parts contract in a high-quality machine work company. Quality and delivery problems arise when one of the four men on the job is replaced with a high producer who cannot earn a substantial bonus because of machine interference. View Details

Keywords: Production; Performance Productivity; Auto Industry

January 1991
Supplement

Volkswagen of America: Audi 5000 (B)

By: Stephen A. Greyser

Six months after the launch in the United States of Audi 5000, Audi marketing executives and their advertising agency must appraise the introductory advertising for the car. Three alternative campaigns to replace the current one are under consideration. View Details

Keywords: Advertising; Advertising Campaigns; Product Launch; Performance Evaluation; Auto Industry; United States