Publications

9 Dec 2011 - 10 Dec 2011
Conference Presentation

Taste Contested: The Construction of American Wine Culture, 1967-1976

By: Ai Hisano

This paper examines the role of taste in American consumer society by analyzing how wine came to symbolize sophistication during the 1960s and 1970s. View Details

Keywords: Consumer Behavior; Attitudes; Food and Beverage Industry; United States

April 2014
Article

Evil Genius? How Dishonesty Can Lead to Greater Creativity

By: F. Gino and S. Wiltermuth

We propose that dishonest and creative behavior have something in common: they both involve breaking rules. Because of this shared feature, creativity may lead to dishonesty (as shown in prior work), and dishonesty may lead to creativity (the hypothesis we tested in... View Details

Keywords: Moral Sensibility; Creativity; Attitudes

2011
Chapter

Psychological Safety: A Foundation for Speaking Up, Collaboration, and Experimentation

By: Ingrid M. Nembhard and Amy C. Edmondson

Keywords: Social and Collaborative Networks; Attitudes

Article

A Threat in the Computer: The Race Implicit Association Test As a Stereotype Threat Experience.

By: C.M. Frantz, A.J.C. Cuddy, M. Burnett, H. Ray and A. Hart

Keywords: Technology; Attitudes; Experience and Expertise

02 May 2016
News

Building Startup Skills for Business and Life

the program in 2004 and taught the first few sessions himself, says, “My belief going in was that E360 would give at-risk kids an opportunity to take control of their futures.” The curriculum fosters entrepreneurial skills and attitudes... View Details

July 2022
Article

The Passionate Pygmalion Effect: Passionate Employees Attain Better Outcomes in Part Because of More Preferential Treatment by Others

By: Ke Wang, Erica R. Bailey and Jon M. Jachimowicz

Employees are increasingly exhorted to “pursue their passion” at work. Inherent in this call is the belief that passion will produce higher performance because it promotes intrapersonal processes that propel employees forward. Here, we suggest that the pervasiveness of... View Details

Keywords: Passion; Self-fufilling Prophecy; Lay Beliefs; Interpersonal Processes; Employees; Performance; Attitudes; Organizational Culture; Social Psychology

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Article

(Too) Optimistic about Optimism: The Belief that Optimism Improves Performance.

By: Elizabeth R. Tenney, Jennifer M. Logg and Don A Moore

A series of experiments investigated why people value optimism and whether they are right to do so. In Experiments 1A and 1B, participants prescribed more optimism for someone implementing decisions than for someone deliberating, indicating that people prescribe... View Details

Keywords: Optimism; Bias; Accuracy; Decision Phase; Performance; Attitudes; Performance Improvement; Perception; Outcome or Result

September 2012 (Revised November 2014)
Case

Cialis Lifecycle Management: Lilly's BPH Dilemma

By: Elie Ofek and Natalie Kindred

How should Eli Lilly further develop and market a new indication of its highly successful erectile-dysfunction (ED) drug, Cialis, without confusing Cialis's hard-won brand equity with physicians and patients? With the final stages of clinical trials for the new... View Details

Keywords: Product Positioning; Attitudes; Brands and Branding; Pharmaceutical Industry; United States

Educators

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November 1990 (Revised November 1991)
Case

Apple Computer (B): Managing Morale and Corporate Culture

Explores how the human resource function at Apple Computer can best support the company's strategy. Analyzes the culture and morale at Apple. Apple has a very unique culture. Moreover, morale within the company is at a low. The culture is powerful in aiding the company... View Details

Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States

Educators

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2023
Working Paper

Channeled Attention and Stable Errors

By: Tristan Gagnon-Bartsch, Matthew Rabin and Joshua Schwartzstein

We develop a framework for assessing when somebody will eventually notice that she has a misspecified model of the world, premised on the idea that she neglects information that she deems—through the lens of her misconceptions—to be irrelevant. In doing so, we... View Details

Keywords: Attentional Stability; Cognition and Thinking; Attitudes; Information; Theory

Portrait Project

Soline Miniere

to myself, my point of view on others' perspectives. As I am looking around me, I wonder what it means to speak with an Indian accent or a soft voice, to wear a veil or high heels, to have a dismissive attitude or to choose prudently your... View Details

October 2019
Article

Making Sense of Recommendations

By: Michael Yeomans, Anuj Shah, Sendhil Mullainathan and Jon Kleinberg

Computer algorithms are increasingly being used to predict people's preferences and make recommendations. Although people frequently encounter these algorithms because they are cheap to scale, we do not know how they compare to human judgment. Here, we compare computer... View Details

Keywords: Recommender Systems; Artificial Intelligence; Interpretability; Information Technology; Forecasting and Prediction; Decision Making; Attitudes

Purchase

2010
Working Paper

Course Materials For: 'Being a Leader and the Effective Exercise of Leadership - An Ontological Model'

By: Werner H. Erhard, Michael C. Jensen, Steve Zaffron and Kari L. Granger

This course is designed to leave students being leaders and exercising leadership effectively as their natural self-expression - rather than attempting to learn the characteristics, styles, and skills of noteworthy leaders, and then trying to remember and apply them... View Details

Keywords: Curriculum and Courses; Leadership Development; Research; Science; Attitudes

SSRN

2004
Chapter

Why People Will Work for You

By: Timothy Butler

Keywords: Employees; Attitudes; Motivation and Incentives; Leadership

March 2008
Article

Toward an Understanding of When Executives See Crisis As Opportunity

Whereas it has long been noted that crises may be sources of opportunity for organizations and their constituents, relatively little is known about the conditions under which executives come to perceive crises as opportunity. The authors delineate some factors that... View Details

Keywords: Opportunities; Attitudes; Crisis Management