Apparel and Accessories Industry - Publications - Faculty & Research - Harvard Business School

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March 2016
Case

IC Group A/S

By: John R. Wells and Gabriel Ellsworth

IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on... View Details

April 2012 (Revised March 2014)
Case

Social Strategy at Nike

By: Mikolaj Jan Piskorski and Ryan Johnson

Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details

Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Apparel and Accessories Industry

September 1972 (Revised September 1983)
Case

Timex Corp.

The evolution of Timex from its inception in the 1940s to its position as a leading multinational watch manufacturer in the early 1970s. Focuses on Timex's strategy for marketing, on a worldwide basis, and its line of inexpensive watches. View Details

Keywords: Product; Marketing Strategy; Multinational Firms and Management; Global Strategy; Manufacturing Industry; Manufacturing Industry

August 1994 (Revised July 1995)
Case

Astra Sports, Inc. (A)

By: John A. Quelch

Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details

Keywords: Brands and Branding; Strategy; Crime and Corruption; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; North Korea; Latin America; South Korea; Asia; Europe

09 Jun 2015
First Look

First Look: June 9, 2015

Was there any middle ground? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/915027-PDF-ENG Harvard Business School Case 815-067 Quincy Apparel (A) Quincy Apparel designs, manufactures, View Details

Keywords: Sean Silverthorne

February 2013
Case

18 Months in a Startup: Zaggora.com

By: Tom Nicholas

The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but... View Details

Keywords: Internet and the Web; Growth Management; Problems and Challenges; Business Startups; Brands and Branding; Innovation and Invention; Corporate Finance; Apparel and Accessories Industry; Apparel and Accessories Industry

2010
Supplement

Berkshire Partners: Bidding for Carter's, Spreadsheet Supplement

By: Malcolm Baker and James Quinn

Keywords: Auctions; Valuation; Leveraged Buyouts; Mergers and Acquisitions; Apparel and Accessories Industry; Apparel and Accessories Industry; Massachusetts

28 Jul 2015
Working Paper Summaries

Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970–2008

Keywords: by Ryan Raffaelli; Apparel & Accessories; Apparel & Accessories

November 1988
Teaching Note

B-W Footwear (TN)

By: David B. Yoffie

Teaching Note for (9-387-022). View Details

Keywords: Apparel and Accessories Industry; United States

April 2001
Supplement

Gucci Group N.V. (B)

By: David B. Yoffie and Mary Kwak

Supplements the (A) case. View Details

Keywords: Corporate Strategy; Apparel and Accessories Industry; Italy

April 1996
Case

J.C. Penney

By: Walter J. Salmon and Jeanne Blasberg

Keywords: Apparel and Accessories Industry

Find at Harvard

March 1984 (Revised August 1990)
Case

Petite Playthings, Inc.--1984 (A)

By: Benson P. Shapiro

Provides background information for the (B) case, in which a young sales person is asked for a bribe by an experienced children's wear buyer. View Details

Keywords: Crime and Corruption; Ethics; Information; Sales; Apparel and Accessories Industry

March 2012 (Revised September 2014)
Supplement

Clarks at a Crossroads (B)

By: John A. Davis and Suzanne Stroh

Clarks (B) summarizes the results of the shareholders vote described in the (A) case. View Details

Keywords: Voting; Business and Shareholder Relations; Apparel and Accessories Industry

February 2023 (Revised February 2025)
Case

Doing Business in Nairobi, Kenya

By: Archie L. Jones, Leonard A. Schlesinger, Pippa Tubman Armerding and Kuria Kamau

This case examines the challenges and opportunities of doing business in Nairobi, Kenya. It highlights Kenya's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details

Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Kenya; Nairobi; Africa

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

Want to gain more respect at the office? Consider wearing red sneakers to work. OK, so maybe it's not quite that cut-and-dried. But recent research does find that people who wear offbeat clothes in a professional setting are often perceived as having a higher status... View Details

Keywords: by Dina Gerdeman; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories

2009
Case

Mercury Athletic Footwear, Inc.: Valuing the Opportunity (TN): Brief Case No. 4051.

By: Timothy A. Luehrman and Joel L. Heilprin

Keywords: Mergers and Acquisitions; Restructuring; Valuation; Apparel and Accessories Industry

2008
Case

Nike Considered: Getting Traction on Sustainability

By: Rebecca Henderson, C. Reavis, R. Locke and C. Liddy

Keywords: Innovation and Invention; Product Design; Environmental Sustainability; Apparel and Accessories Industry

September 1985 (Revised March 1989)
Teaching Note

Benetton (A), Teaching Note

By: James L. Heskett

Teaching Note for (9-685-014). View Details

Keywords: Apparel and Accessories Industry; United States; Europe

May 1981
Supplement

Stride Rite: Demand Forecasting Process (B)

By: Arthur Schleifer Jr.

Keywords: Forecasting and Prediction; Apparel and Accessories Industry

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April 2002
Supplement

Gucci Group N.V. (C)

By: David B. Yoffie and Mary Kwak

Supplements the (A) case. View Details

Keywords: Apparel and Accessories Industry

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